HOLIDAY 2017 WHAT'S 'IN STORE' FOR RETAIL?
RETAILER VIEWPOINT SURVEY
How are retailers planning to drive sales this holiday season?
WHAT WE WANTED TO KNOW
2017 HOLIDAY RETAILER SURVEY
WHAT WE DID
We surveyed more than 500 small and local businesses across the United States to understand how they are preparing for this year’s holiday season and using modern marketing strategies to drive high-intent traffic to their digital (website) and physical (brick and mortar) locations. The survey was conducted in November 2017 and included 500 respondents who owned retail establishments with ticket items over $500.
BLACK FRIDAY ISN'T DEAD
For small and local businesses, holiday promotions continue to be an important part of their sales strategies. Almost 40 percent are offering promotions on Black Friday, and 34 percent are offering deals for Small Business Saturday.
AMAZON ISN'T THE ENEMY
Of small and local retailers surveyed, almost 70 percent don’t believe that Amazon will impact their holiday sales.
DIGITAL WILL BE THE SHINING STAR THIS SEASON
Local businesses are planning to use digital advertising channels to engage with shoppers this holiday season.
RETAILERS ARE PREPARING FOR ON THE GO SHOPPERS
Almost 60 percent of survey respondents confirmed that their websites are optimized for mobile, which is crucial for keeping customers engaged with your website.
RETAILERS ARE FAILING TO LEVERAGE BRAND SUPPORT
60 percent of small and local retailers are not using marketing assets from their brand partners, which means they are missing out on an opportunity to win business with their brand’s content and promotions.
SOCIAL MEDIA SELLING IS ON EVERY RETAILER'S CHRISTMAS LIST
Over 55 percent of retailers are planning to use social media as part of their sales strategy this holiday season.
“With 90 percent of retail sales still taking place in stores, local businesses have a huge opportunity to drive online customers to brick-and-mortar locations this holiday season.†“Shoppers are using the Web to figure out what gifts to buy, choose brands and decide where to make a purchase. At Netsertive, we’re helping brands and their local retailers optimize their digital presence and execute compelling digital marketing campaigns at scale to reach customers along their entire path to purchase.†- Brendan Morrissey, CEO and Co-founder of Netsertive
