The state of
Empower your team to create content—and stay on-brand.
If the brand was consistent, revenue would increase by:
Creative teams will continue to receive a barrage of content requests while a majority of teams deal with content backlogs.
Following the spirit and publication of our 2016 & 2019 report, the recently updated State of brand consistency — 2021 features a collection of responses from over 450 constituents to aid readers in ascertaining the impact of brand consistency.
of organizations are creating more content than the year prior.
Communicating with existing customers
*Please note: all statistics were gleaned from the Lucidpress brand consistency report.
Most brands struggle to maintain brand consistency.
Brand consistency is an integral aspect of building relationships with current and future customers.
Read the full report!
of companies deal with off-brand content.
Over 60% of brands believe maintaining a strong, consistent brand is important when generating leads and communicating with existing customers.
Brand consistency significantly increases revenue.
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