Brand Identity Guide Updated July 2016 View this presentation at GF1.me/brand
Table of Contents 3-4 Introduction, Welcome, & Meaning 5 Brand Statement 6-14 General Logo, Patterns, Strips, Fonts, Hex Code, & Color Combinations 15 Signature System 16-24 Application, Stationary, & Set Templates 25-27 Branding Exceptions 28-00 Good Future High School Support Club Branding 00-00 Good Future Community Outreach Club Branding 00-00 Official Campaigns
Dear Colleagues and Supporters, When you see our logo or unique pattern it represents more than just Good Future and our subsidiaries. It represents the excellence that we stand for as an organization and the innovation we are committed to achieve. When we set out to create a logo to represent our organization we set out to create a logo that incorporated our community and values. After we created the iconic green logo when then created a brand around that logo. Good Future's new brand identity will allow us to become a more recognizable brand and organization. This new process will uniform how divisions, departments, and services are organized and it will also ensure simple identification. It is important that as an organization we convey a clear and constant message to ensure that our organization has the ability to expand and prosper to help more high school students and fellow community members. Turner B. Johnson President & CEO | Good Future | Together we can...
When our founder set out to create a name for our organization he set three rules that had to be met- 1) Must be unique 2) Must be universal 3) Must be opening and friendly. The name Good Future was selected very carefully, because of it's universal application and friendly aspect. The word "Good" was select over other options like spectacular, great, or amazing, because as an organization we can only help you prepare for your future. As an organization we want to help and work together to achieve our goals. The word "Future" was select, because we want to help you have a successful future, because together we can achieve anything.
Our Name | Origin & Meaning
Our Brand | Statement
Good Future is an innovative not-for-profit organization focused on the communities we share and high school students. Our commitment to providing excellence can be seen throughout our various divisions and departments. We intend to be a regional valued leader for educational excellence and a national model for not-for-profit innovation.
The brand statement is what defines our brand and organization. This one statement is what positions us from other organization in the communities we serve. Our statement helps to guide our organization to create and ensure a consistent approach.
Our Brand | Symbol
Our symbol is vibrant and cheerful. The symbol incorporates the letters "GF" for Good Future and our iconic green block. The block was selected as our symbol, because we are only one block in our participants path to a successful future.
Standard Black Symbol Should not be primary use Light Prints ONLY
Our Brand | Symbol | Continued
Standard Colored Symbol Should be primary use Light and Medium Prints
Standard White Symbol Should be primary use Dark Prints ONLY
Our Brand | Seal
Our seal incorporates key features from our symbol. The seal is vibrant and cheerful like our symbol. The seal incorporates the letters "GF" for Good Future and our iconic green color. The green ring was selected to border our seal, because it has no end. Good Future's goal as an organization is to been a lasting source for education and community resources for decades to come.
Our logo is welcoming and sophisticated. It combines our symbol and properties found within our seal. Our logo is the common visual look for all of our divisions and departments. Our general logo features a two tone slogan "Together we can". Good Future uses this statement and slogan as a guide for everything we do.
Our Brand | Logo
Standard Black Logo Should not be primary use Light Prints ONLY
Standard Colored Logo Should be primary use Light and Medium Prints
Our Brand | Logo | Continued
Standard White Logo Should be primary use Dark Prints ONLY
Good Future uses two types of patterns to accent our publications, random and perfect. Each pattern features the iconic green color, darker blue color, and lighter blue color.
Our Brand | Patterns
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Good Future uses two types of strips to accent our publications, random and perfect. Each strip features the iconic green color, darker blue color, and lighter blue color. The strips take the top line of the each pattern and condenses them into the strip.
Our Brand | Strip
Good Future Iconic Light Blue HEX: #58a9f6 RGB: (88,169,246)
Good Future Iconic Dark Blue HEX: #0063fb RGB: (0,99,251)
Good Future Iconic Green HEX: #c7fdcb RGB: (199,253,203)
Good Future only uses six primary colors in all publications and web content. The colors are listed below with RGB number and HEX code.
White HEX: #FFFFFF
Our Brand | Color
Black HEX: #000000
Grey (found n logo) HEX: #474747 RGB: (71,71,71)
Good Future only uses two primary fonts. Each font is listed below-
Open Sans https://fonts.google.com/specimen/Open+Sans?query=open+sans Enriqueta https://fonts.google.com/specimen/Enriqueta?query=Enriqueta
Our Brand | Font
Signature Format | Structure
Division Name: 1/2 font size as line one, Font: Enriqueta, Color: Black Department Name: 1/2 font size as line two, Font: Open Sans, Color: Grey
+ Division Doodle
+ Division Name + Department Name
Signature Format | Structure | Result
Awards, Certificates, Official Documents
Application | Seal
Stationary | Letterhead
All business cards should be designed through UPlink and Staples Copy & Print Please note the listing the PO Box is optional!
Stationary | Business Card
https://docs.google.com/drawings/d/1c7oqobe2MKIUMxBWPHrnvWtYqGyha_g0QAezUKLLgnM/edit?usp=sharing
https://docs.google.com/drawings/d/11JDovMgvKNvv6VqVo2hKRK0Nm68hrfdgZPvQd2NCgqA/edit?usp=sharing
Stationary | Envelope
All mail should be directed to the Greenville, South Carolina P.O. Box
Online Content | Email Signature
All Team Members have access to the Email Signature Creation System through UPlink | Team Member & UPlink | Education & Training. Email Signature Generator Link at bottom of page.
https://docs.google.com/a/gf-hss.org/forms/d/e/1FAIpQLSfzg2-dAunyqWuxOYhHSNXcJIcyw7J2SKy_DWF-4_G4MafCcQ/viewform
Online Content | Social Media
Good Future Social Media- Must contain the words "Good, Future" in Handle Must be setup through the Good Future Account System The bio must include the official organization statement The profile image must be the official Good Future Block The Profile Background/ Header Image must be the Good Future Pattern
Online Content | Websites
All websites should be designed on wix and should be a page within the www.GF1.me which redirects to www.good-future.org website. Each page should include strips for various content. Please note: When advertising a website ONLY use the GF1.me/pagelink format! Wix does not recognize capital letters in the page name! Correct Example: www.GF1.me/pageexample ---> this type of link would work. www.GF1.me/PageExample ---> this type of link would not work.
THINK ABOUT THIS | Logo
THINK ABOUT THIS is Good Future's public awareness campaign that each Team Member participates in to just simply state the facts for someone to think about. THINK ABOUT THIS is part of Good Future Interactive.
SquareNews is the official news source for all things Good Future and also is the name that operates Good Future's social media accounts. SquareNews is part of Good Future Interactive.
Square News | Logo
Good Future One | Logo
Good Future One is a security verification system that Good Future started to launch in the summer of 2016 to increase efficiency and productivity. It was also launched to improve data security.
UPlink is the automated information system for Good Future and is entirely web based and accessible on any device 24/7.
UPlink | Logo
High School Support Club Branding
High School Support- Club | Poster
All Posters should be designed through Lucidpress and ordered through Staples Copy & Print
http://pub.lucidpress.com/gfhssposter
High School Support- Club | Social Media
Good Future Social Media- Must contain the Clubs Name in Handle Must be setup through the Good Future Account System The bio must include the official statement you are provided The profile image must be the club seal The Profile Background/ Header Image must be the Good Future Pattern
High School Support- Club | Website
Online Sign-up Good Future uses Google for Nonprofits, GF-I, UPlink, & Member Services to handled this service on Good Future's behalf. Election System Good Future uses Google for Nonprofits, GF-I, UPlink, & Member Services to handled this service on Good Future's behalf. Payment Processing Good Future uses Square, South State Bank, & Remind Events to handled this service on Good Future's behalf.
High School Support- Club | Online Content
Community Outreach Club Branding
Community Outreach- Club | Poster
http://pub.lucidpress.com/GFCOposter/
Community Outreach- Club | Online Content
Community Outreach- Club | Website