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There is no perfect formula for writing an email asking family and friends for donations, but here are some best practices to guide you. Writing to your closest contacts: You know your closest contacts better than anyone does. Don’t feel like you have to stick to a predefined formula. If a one line message is going to work, go ahead and do that. If a longer personal message will work best, do that. Just make sure you include a direct request for support and link to give at the end of the message. Writing a general email: Start by explaining your connecting to the cause and why it’s important to you. Describing how the cause has impacted your life is probably the most important element of the message. In a sentence or two, explain the good work the YMCA is doing. This helps potential supporters understand where their money is going and what it would be used to accomplish. Be clear to supporters about what you are looking for. Make a direct ask for support. Include a link to give. Thank your contacts for their time and support.
Fundraising Email Tips
Community Support Campaign 2021
tomorrow
a brighter
Fundraising Email Templates Sample 1 Subject line: [short and compelling, avoid CAPS and exclamations]: Dear [insert name] You might have heard that I’m fundraising to for theYMCA’s annual Community Support Campaign. This cause is very important to me because [supply a personal reason that appeals to the reader’s emotions]. I’m encouraged by the support I’ve already received, but I still need help reaching my fundraising goal of [insert dollar amount]. Would you be willing to make a contribution to my fundraiser? A gift of any amount would mean the world to me. To donate, simply click the link below: [Insert link to give] I’d love to talk to you in person about my fundraiser, so please don’t hesitate to reach out. Sincerely, [Your name] [Your contact info]
Sample 2 Subject line: Only [insert days] to help me reach my fundraising goal Dear [insert name], I only have [number] days to finish fundraising for the Y’s Community Support Campaign. If only [insert number] of people donated [insert dollar amount] to my fundraiser, I would [be able to meet my fundraising goal/make significant progress toward my fundraising goal]. Would you be able to help make this a reality? To donate, just click the link below: [insert link to give] I appreciate all of your support! I wouldn’t be able to accomplish [fundraising goal] without your help. Sincerely, [Your name] [Your contact info]
Sample 3 -if doing a challenge or peer-to-peer fundraising Subject line: I am All In for the Y Dear [insert name], Did you know that if there’s one thing that I go all in for, it's the Y. Do you want to know why? Well, I set a challenge for myself this year: [Insert Your Challenge], AND do use that goal to help strengthen my community. I'm not challenging myself to win a medal or prove anything, but instead I created this goal to [Insert send kids to camp, feed our neighborhood youth when school is out, teach a child how to swim, guide and mentor a child in afterschool programming, inspire future change makers, create healthy opportunities for all in our community, or your own reason why]. The Y is where I see my community thriving. It's a place for youth development, healthy living, and social responsibility. My challenge is just one of many challenges, exercise classes, and events that make up the Y Community Support Campaign. While training for my goal, I’ve pledge to be part of something more by raising just [your personal fundraising goal]. Every Champion needs a partner to cheer them on. Will you join me? Send me a message of encouragement -I’ll need them! And then click on the link below to help me reach my goal. [insert link to give] Together we can make our communities stronger and our futures brighter. Thank you so much for your support! [Your name] [Your contact info]