ancillary development & Projects
Center news & Updates
Green Bay Titletown district
Downtown Detroit developments
I joined the Sport Management faculty in 2009 as the first Bruce and Joan Bickner Endowed Professorship. The Bickners' generous support coupled with the School of Kinesiology's award of a doctoral scholarship permitted me to establish the Center for Sport & Policy and also to encourage sport management student Michael Cantor to pursue his doctorate. Michael Cantor became the Center's first researcher and a full partner in helping to create the Center.
From its inception, the Center had several goals. First, connect the unique insights and skills of our faculty, staff, and students to the sports business world. Second, use the knowledge gained through our work to inform professional and academic communities of the ways to connect the assets of sports to the development of cities. Third, provide our undergraduate and graduate students with opportunities to help address the various challenges encountered by teams and governments establishing public/private partnerships to build venues that enhance a community's economic development.
Director and Founder
"The Center has always drawn its staff from undergraduates enrolled in the Sport Management program."
In the Center's initial years of operation work was performed for Sterling Project Development, Olympia Development, the University of Nevada Las Vegas, and Bedrock Management. Much of the original work led to long-term assignments with each of these organizations. The Center was also fortunate to work with the Green Bay Packers on their Titletown project, the Michigan International Speedway, the Ottawa Senators, and several other teams, cities, and sports organizations. More recently, the Center offered two study abroad classes that have permitted 28 undergraduate students to understand the "Sport for Peace" initiatives underway in Israel.
The Center has always drawn its staff from undergraduates enrolled in our sport management program. The confidence in our work from public and private sector organizations has permitted us to expand. Currently there are two full-time staff members (both graduates of our program), two sport management doctoral students, and five undergraduate research assistants. We are planning to add a third full-time staff member (another graduate of our undergraduate SM program) in FY18 while we continue our commitment to offer students research assistant positions in the Center.
Through the generous support of donors, the Center continues to expand its focus on cutting edge issues of vital interest to the business of sport. These projects will create unique research experiences for our students and faculty. It is our hope that this work can be performed with leading sport organizations as the Center strives to add to the "greatest network in sports," the University of Michigan.
The Center has relocated within the Observatory Lodge. We now have an entire wing on the first floor!
University of Michigan Center for Sport & Policy
Mark S. Rosentraub
Center staff produced several economic impact studies of proposed developments in the downtown area. This information was designed to permit Rock Ventures and the public sector to understand the scope and scale of the economic effects of different development strategies for downtown redevelopment in Detroit. Information produced by the Center became part of the proposal submitted to Wayne County and illustrated the value of different development scenarios for Detroit and Wayne County.
Bedrock Management/Rock Ventures
PROJECT SUMMARY & CLIENT HIGHLIGHTS
Citi Field, Willets Point, Sterling Project Development
Green Bay Packers - Titletown
The Ottawa Senators, the City of Ottawa, and the Federal government of Canada are evaluating the possibility of developing a new inner city neighborhood in downtown Ottawa that will be anchored by a new arena for the team. The project could include new public spaces, commercial and retail properties, and new urban housing. The Center was engaged to help the Ottawa Senators (Capital Sports Management Group, Inc.) understand the value of several North American arenas and stadia in the revitalization of central cities.
The relocation of the Detroit Pistons from the Palace of Auburn Hills to Little Caesars Arena in downtown Detroit will have important impacts on the City of Detroit. The Center quantified the tax, employment, and real estate development opportunities that would result from the team's relocation to the city. This material was shared with state, county, and city officials.
Detroit Red Wings
With more than 60 acres of real estate surrounding Citi Field, the Center has worked with Sterling Project Development to assess different commercial and residential strategies that would complement the Mets' presence, and benefit baseball fans as well as nearby communities. The work performed included economic impact assessments, estimates of tax revenue generation from different types of development, and an analysis of the best ways to consider changing the retail landscape in the area.
Calgary Flames, Calgary Municipal Land Corporation
The Center for Sport & Policy was first contacted in 2012 to assist Olympia Development in its evaluation of different strategies for a new arena and the revitalization of land in the midtown area of Detroit. Some of the work performed included financial models and a measurement of the impact of the planned development on Southeast Michigan and the State of Michigan. Most recently, Dr. Rosentraub has made several appearances on talk radio and television describing the importance of Little Caesars Arena for revitalizing downtown and midtown Detroit.
In June 2016, the Center for Sport & Policy was engaged by the Calgary Municipal Land Corporation (CMLC) to provide public sector officials with insight on matters involving the building of a new arena for the Calgary Flames. The work performed included real estate absorption models to understand the development possibilities in two districts within downtown Calgary.
The Center worked with the public sector to detail revenue models for a new arena, the luxury product mix possible in a new facility, and the competitive value of the new arena for concerts and shows. Dr. Rosentraub and Senior Research Assistant Mackenzie Zondlak made several visits to meet with CMLC, City staff, and Flames representatives to explain and refine different models and the issues facing teams in smaller markets. The Center's work also included a focus on the importance of a team to a community, the mechanics of successful public/private partnerships, and other revenue potential from sport and entertainment events hosted in a new arena. The last portion of the work performed involved a consideration of different financial models and the contributions of the public and private sector partners.
Dr. Rosentraub and Dr. Michael Cantor were part of the team assisting the Green Bay Packers in framing the concept for the Titletown development adjacent to Lambeau Field. Titletown will open before the beginning of the 2017 NFL season. The Center assisted in the assessment of the tax increment generated for the host community and different management strategies that could be used to manage the public spaces created within Titletown. The public spaces, commercial space, and residences within Titletown have the potential to be the civic center for Northeast Wisconsin and a lasting asset to the community.
The Center for Sport & Policy, led by Madelaine Moeke, in partnership with University of Michigan’s Football Program, was asked to aid in overseeing an internal internship program, Team Blue. The overall mission is to provide students with an opportunity to meet their educational objectives through participating in a structured and organized practical experience within Michigan Athletics. Madelaine, the director of recruitment within Team Blue, acts as a liaison between the Athletics and Academic sectors - assuring that objectives of the team and the students are met and appropriately handled.
The generosity of the Center's supporters has allowed us to increase our focus on new research endeavors without financial support from clients. This support has given our researchers the freedom to conduct research free from the bounds of our clients' desires or objectives and pursue research in its purest form -- stemming from interest and curiosity. In addition to producing academic literature, independent research provides an opportunity for the Center to brand itself as a top sport research organization.
The University of Nevada Las Vegas, Oakland Raiders
The Center was asked to help the team's leadership understand potential opportunities for the redevelopment of land adjacent to the Amalie Arena. Amalie Arena is located near one of Tampa's waterways and near to the city's downtown area. After assembling more than 30 acres, the team's owner was interested in exploring different development scenarios that would fit with the Lightning's need to produce unique experiences for fans and also enhance urban life in downtown Tampa. Program Manager Madelaine Moeke and Director Mark Rosentraub assessed different scenarios and their implications for fans and the city of Tampa.
Ancillary Development & Projects
Team Blue aims to be the leading program of its kind in the nation and will begin year three this coming fall.
The Center's work with UNLV has spanned several years and has continued through 2017. Dr. Rosentraub was first contacted by the school in 2012 to assist in the consideration of the University's role in a project that included a new covered stadium on its campus. That work included an assessment of the value of the venue to Las Vegas' tourist economy and the individual resorts on its legendary strip. More recently, the Center was engaged to produce an economic impact analysis of a new, covered stadium for the Southern Nevada Region to be used by the UNLV Football Program and an anticipated NFL franchise. This work focused on the incremental tax revenues produced by visitors attending the large-scale events that presently cannot be held in Las Vegas due to the absence of a covered stadium. Dr. Rosentraub and Senior Research Assistant Mackenzie Zondlak presented their findings at a meeting of the Southern Nevada Tourism Infrastructure Committee in the summer of 2016. Our work continues as the building of a new state-of-the-art stadium will allow the school to prepare a bid for entrance to a Power 5 conference.
Tampa Bay Lightning
The School of Kinesiology, led by Dr. Mark Rosentraub, Dr. Stacy-Lynn Sant, and Center for Sport & Policy staff, has offered students an immersive study abroad experience in the Middle East. In the course's second year, Dr. Rosentraub and Dr. Sant, with the assistance of Ms. Moeke and Ms. Zondlak, invited 21 students to spend three weeks in Israel and Jordan. The School of Kinesiology's 2016 Israel Study Abroad Program marked the University of Michigan's first-ever study abroad program offered with the unique needs of student-athletes in mind. Nine student-athletes enrolled in the class.
The group visited historical, cultural, religious, and tourist sites in more than 10 Israeli and Jordanian cities. Visits to these historical and cultural sites were complimented with numerous class meetings and discussions focusing on the use of sport in contested space. The group also met with numerous organizations with "sport for peace" initiatives, including Peace Players International, the Nazareth YMCA, the Nazareth OYC, and the Peres Center for Peace. Partnering with each of these organizations, U-M students led four youth sport clinics during the three week program.
2016 ISRAEL STUDY ABROAD PROGRAM
Ms. Moeke aids in managing the Center, overseeing projects, and in leading development and marketing activities for the Center. Since joining the Center in 2013, Ms. Moeke has worked on market analyses, development strategies, and monetization studies for such clients as the Detroit Red Wings, the Green Bay Packers, the Tampa Bay Lightning, and the Ottawa Senators;
Ms. Moeke has experience building models of direct and indirect economic impacts of facilities and construction on local economies. She has produced studies of tax revenue flows to state and local governments from sports teams, events, and facilities. In addition to these projects, Ms. Moeke has helped coordinate and manage student trips to Israel to study the use of sports to build linkages and communication between peoples in conflict. Her work involved facilitating work with Peace Players International, the Peres Center for Peace, and the Truman Institute for the Advancement of Peace at the Hebrew University of Jerusalem.
Most recently, Ms. Moeke is working with Sterling Project Development on the Willets Point development project in New York. In addition Ms. Moeke is the Center's and Sport Management's main liaison with the Athletic Department.
Ms. Moeke is a graduate of the University of Michigan where she earned a bachelor of arts (with honors) in sport management.
Mackenzie P. Zondlak
Gidon Jakar is a second year PhD student in the Sports Management program at the University of Michigan. Gidon is also completing research conducted at the Hebrew University of Jerusalem where he completed a Masters in Urban and Regional Studies.
He currently teaches an Undergraduate level course on the application of Mapping and Spatial Analytical tools in Sports Management using Geographical Information Systems (GIS). Gidon’s intention is to devote the coming years to the research of the professional sports industry in post-industrial cities
Dr. Mark S. Rosentraub
Dr. Rosentraub has been studying and writing about the economic development of cities and sports, teams, events, cultural centers, and facilities for urban revitalization for more than 30 years. He has written or co-authored five different books and more than 100 academic articles and book chapters on different aspects of sports, tourism, amenities, economic impact, and economic development.
Professor Rosentraub has helped numerous cities across North America frame redevelopment strategies involving sports and culture. In his courses, Professor Rosentraub incorporates real issues that confront teams and leagues as business cases.
Professor Rosentraub leads a study abroad trip each summer for SM students to visit Israel for two weeks to learn about how sport is helping to bridge the gap between Israelis and Arabs on a youth and professional level.
Senior Research Assistant
Madelaine M. Moeke
Ms. Zondlak has assisted and worked directly on projects in numerous cities across North America to frame redevelopment strategies involving sports and culture, including Calgary, Detroit, Indianapolis, Las Vegas, New York, Ottawa, and Tampa.
Ms. Zondlak has produced economic impact, job creation, and development tracking reports and updates for Olympia Development throughout the construction of Little Caesars Arena in downtown Detroit and assisted Program Director Madelaine Moeke with her work for the Detroit Pistons involving their move downtown. She became the Center’s lead staff on projects with the Calgary Flames/Calgary Municipal Land Corporation and Ottawa Senators in the efforts to build new arenas and neighborhoods in both cities. S
More recently, Ms. Zondlak updated the Center’s 2012 economic impact and feasibility analysis for the University of Nevada, Las Vegas and their vision for a new football stadium. Work in Las Vegas has continued through 2017 with reports produced for both UNLV and the Oakland Raiders.
Ms. Zondlak has a Bachelor of Arts degree in Sport Management from the University of Michigan.
Ms. Gerretsen is a Sports Management doctoral candidate and an affiliate of Dr. Rosentraub’s Center for Sport & Policy. Her research interests combine the fields of sports management and urban planning; and her work brings together an understanding of the business of sports with insights into how sport venues function as important spatial elements in their host cities. Stephanie’s dissertation examines claims that major league sports facilities are successful urban development catalysts by measuring and mapping changes in development patterns in the vicinity of 26 major league arenas between 1990 and 2015. As cities increasingly look to sports and entertainment districts as a key element in their urban development strategy, this research may help explain the rationale for public investment in major league sports facilities by bringing the urban development perspective into the sports facility discourse. The findings of her study will inform the ongoing debate over the financing and planning for sports facilities at varying scales, from the minor leagues to the Olympic Games.
Stephanie has a Masters of Urban and Regional Planning with a concentration in Global and Comparative Planning and a Masters of Sports Management from the University of Michigan. Stephanie graduated with honors from the University of California, San Diego in Biological Anthropology and International Relations in 2012.
Reversing Urban Decline: Why and How Sports, Entertainment, and Culture Turn Cities Into Major League Winners, 2014, Florida: CRC Press/Taylor and Francis, pp. 414.
Sports Finance and Management: Real Estate, Entertainment, and the Remaking of the Business. 2011. Florida: CRC Press/Taylor and Francis, pp. 499, (with Jason A. Winfree).
Sport Facility Development: Municipal Capital and Shutting Out The Private Sector,” Gidon Jakar, Eran Razin, Gillad Rosen, & Mark S. Rosentraub, 2017
“A Time to Reassess the Tangible Benefits from the Public Sector’s Investments in Sport Venues? Insights from Research Studies and an Agenda for Future Research,” Mark S. Rosentraub and Mackenzie P. Zondlak (submitted for publication)
“Towards A New Theory of Sports Anchored Development for Real Economic Change,” in, Cunningham, G., editor, The Handbook of Theory and Theory Development in Sport Management, 2015, (Stephanie Gerretsen and Mark S. Rosentraub).
“The Financing and Design of Sports Venues, and the Use of Public Authorities,” in Pressman, J. & Uberstine, G. editors, Law of Professional and Amateur Sports, Minnesota: Thomas Reuters (Stephanie Gerretsen, Gidon Jakar and Mark S. Rosentraub).
“Fan Substitution Between North American Professional Sports Leagues,” Applied Economic Letters, (Brian Mills, Ekaterina Sorokina, Jason Winfree, and Mark S. Rosentraub), available online at http://www.tandfonline.com
“The NHL and Cross Border Fandom: Travel Costs and International Boundaries,” Journal of Sports Economics, October 2014, 497-518 (Brian Mills and Mark S. Rosentraub).
“Fiscal Outcomes and Tax Impacts from Stadium Financing Strategies in Arlington, Texas," Public Money and Management, 2014, 34 (2), 145-152 (Brian Mills, Jason Winfree, Michael B. Cantor, and Mark S. Rosentraub).
“Hosting mega-events: Guide to the evaluation of development effects in integrated metropolitan areas,” Tourism Management, 2013, 34, 238-246 (Brian Mills and Mark S. Rosentraub).
"A Ballpark and Neighborhood Change: Economic Integration, A Recession, and the Altered Demography of San Diego's Ballpark District," City, Culture and Society, 2012, 3: 3, 219-226 (Michael B. Cantor and Mark S. Rosentraub).
“Are Gaming and Sport Effective Tourism Strategies During Economic Contractions? Evidence From The Performance of Baseball and Casinos During America’s Great Recession,” Journal of Sport and Tourism, 2012, 17: 1, 23-42 (Michael B. Cantor and Mark S. Rosentraub)
EVERY TEAM, EVERY CITY, EVERY PROJECT IS DIFFERENT
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