An Overview
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3
They don't sell enough personal training!
The PFP 8 Week Member Experience helps you turn these challenges into strengths!
THE 3 CHALLENGES MOST FITNESS FACILITIES FACE:
1
They don't have a structured operating system.
2
They lack a predictable new member onboarding system.
On average, PFP increases PT Sales by more than 250 % with numerous clubs achieving $ 1 MILLION - $ 4 MILLION A YEAR in PT revenue.
PFP IS THE LEADING PT SALES & SERVICE SYSTEM
For 25 years, PFP has worked with hundreds of facilities in different markets, both large & small in terms of square footage and numbers of members, and has produced predictable results. On average, our system converts 30 - 40 % of all new members to a personal training client within 8 weeks of registering. Our clubs have a PT penetration rate (number of PT clients / number of members) of 8 - 12 % which dwarfs the IHRSA average of under 2 %. Our average PT package sale is 48 sessions with many of our Fitness Consultants prescribing, selling and renewing packages of 72 - 144 sessions on a regular basis.
Consistent, Predictable Results
The PFP Sales Process
The PFP sales process is embedded within a comprehensive, service based onboarding system for new members. PFP does not use a high-pressure sales approach! Instead, PFP uses an approach based on service, prescriptive results and relationships rather than price.
Personal Training sales are crucial to your business!
Most fitness facilities cannot remain financially stable long term without the consistent sale of ancillary fees, particularly Personal Training. In fact, during the COVID -19 pandemic, those fitness facilties with a strong Personal Training system were better equipped to meet the financial challenges of the crisis as a result of more consistent cash flow.
It's comprehensive business operating system and supporting software is designed by Fitness Business Professionals with an understanding of the unique business needs of our industry.
PFP PROVIDES A STRUCTURED OPERATING SYSTEM DESIGNED BY FITNESS PROFESSIONALS
The PFP predictable operating system PROCESS
Too often, fitness facilities are reliant on one or two Trainers who deliver the majority of their business. When these Trainers are full with clients, the PT Department no longer grows or when the Trainers leave the facilty, they take the club's business with them. The focus of PFP is to build a competent team of business professionals who will work within the PFP system to provide outstanding results for your facility. Although our aim is to build a team of superstars, the system does not rely on 1 or 2 individuals to be successful.
Like the baton pass in a relay ...
PFP makes the transitions from Membership Reps to the Fitness Consultants to Personal Trainers seamless and our software facilitates and tracks these transitions.
Co-Manage Your Program
Establish Financial Forecasts & Sales Targets
Your PFP Business Consultant will work with you initially to establish realistic financial forecasts for your PT Department. They will then work with you regularly, using several tools including our PFP Track management reports, to set sales targets and department goals.
Identify & Train Your Team (& Hire if Necesaary)
Your PFP Business Consultant works with you both in club and virtually on an ongoing basis to:
IMPLEMENTATION & MANAGEMENT
We are not an outsource company! We work with you and your management team both through in club consulting and virtual support to co-manage your PT Department to deliver the program and outstanding results. Our PFP Track software allows us to view your progress in real time, quickly identify any weaknesses & work with you to address those immediately.
Your PFP Business Consultant will work with you to identify current staff members for key PFP positions and conduct extensive training while developing a competent and incentivized team of fitness professionals. If hiring is required, your Consultant will also aid in recruitment .
Our PFP Track software allows for comprehensive scheduling of trainers & clients. Because PFP's software is web based, employees are able to log in from any location and check their schedules as well as their earnings from sessions completed and commissions.
Payroll
PT Billing
Scheduling
Our reports measure the success of areas such as PT demos, member assistance sessions, consultation closing percentages on initial and follow up consultations, floor sales, shared commissions, renewals & pending sessions. Unless you understand the business of PT, these terms and concepts will seem foreign and you will be left with a program & software that has a bunch of features that don't help you grow your PT Department into a real profit center.
PFP has a unique, incentivized payroll structure. Our PFP Track software tracks post dated payments on financed personal training packages and calculates your payroll. Imagine being able to remunerate your staff as PT funds are received and having staff enjoy the huge benefits of ongoing residual income!
PFP TRACK SOFTWARE
PFP Track handles all your recurring credit card and ACH / EFT billings for PT payments. This allows the software to calculate real time reports for commissions & payroll. PFP works with Bambora, a higly credible international payment processor.
Designed by Fitness Business Professionals, PFP Track is the leading stand alone, web based Personal Training Management software in the industry today. It handles your complete PT Department operations, including:
Performance Reports
PFP PROVIDES A COMPREHENSIVE ONBOARDING SYSTEM TO ENSURE RETENTION
The PFP 8 Week Member Experience makes onboarding & retention a team effort. Through multiple touchpoints, it provides excellent education, support & new member experience not just for those who purchase personal training but also those who don't.
According to IHRSA, the first 8 weeks of a member's membership are crucial to member retention.
The onboarding process for new members at most clubs doesn't go beyond an orientation and a few free PT sessions. Possibly also a mini assessment. BUT THIS PROCESS : Doesn't give members enough time to fully understand what their needs are and what is necessary to help them get them to their goals. Leaves members to their own devices within weeks of enrolment Makes it inevitable that members will fall through the cracks
The PFP 8 Week Member Experience involves multiple touchpoints with your fitness professionals & staff. THE RESULT : Your members have ample time to understand both mentally and experientially the solution and prescription to achieve their goals (and they have ample time to make a decision to purchase PT) You are able to comprehensively track these touchpoints with PFP Track software so NOBODY falls through the cracks - everybody has an engaging, positive & predictable experience getting started at your club Through the education & relationships developed through the PFP process, new members develop confidence working out in your club
the problem for most clubS:
the pFP 8 WEEK MEMBER EXPERIENCE DIFFERENCE:
The INDUSTRY'S LEADING MEMBER ONBOARDING SYSTEM
PHASE
HOW DO WE DELIVER THESE RESULTS?
Ongoing
A complete in club training agenda is provided and staff get to experience a hands on learning approach to ensure that they are fully comfortable and capable to deliver the program one week after the in club training.
4 - 6 Weeks
Ongoing focus on: Unlimited phone, email & online support Ability to network with other fitness professionals, managers & owners of other PFP clubs Use of online library of videos, documents & support materials for ongoing support, continuing education and retraining Resetting and renewal of financial projections & goals Further HR assistance as needed
Our PFP Business Consultants will work with your team through a combination of in-club training and online support.
In Club Training
Up to 6 Days of In Person Training Usually broken up into two 3-day periods 3 - 4 months apart.
Focus on: Creating Financial Projections Establishing PT Rates & Financing Assisting with HR Requirements including posting ads and hiring as needed Setting up your management software Establishing pay structures Determining marketing initiatives Providing Membership Reps, Fitness Consultants, Trainers and Management all required training materials to review prior to in club training
Ongoing Support
Pre - Launch
To set up a detailed online presentation of our program and determine whether PFP would be the right fit for your facility, contact us at info@profitnessprogram.com or 416-252-5700. We would also be happy to offer you a free assessment of your Fitness Department along with a one year financial projection of your potential PT revenue with the implementation of the Pro Fitness Program.
