Your product or service has a story to tell. If people hear it, they will buy. We’re a hybrid agency that helps clients tell their stories.
Publicity • Web • Social Media • Advertising
Helping Businesses Tell Their Stories
Media Relations Agency is a full-service, hybrid agency. That means we do things a little differently than other agencies. Our unique history and business acumen enable us to connect with audiences in ways that captivate their attention. It all started about 30 years ago when we came up with a better way to price publicity. Instead of charging by the hour, we decided to charge per story that we arranged. And clients loved it. Our Pay Per Interview Publicity® pricing model has helped build hundreds of brands and create strong consumer demand. Over the last 30 years, our publicists have arranged tens of thousands of media stories for our clients. Many of our publicists are former journalists and producers, and they have earned the media’s trust and respect. We bring the media relevant, factual information that resonates with their audiences. Our 30-year relationship with the media, along with the sheer volume of stories we have arranged, are what position us to tell your story better than any other agency. Today, marketing is all about content. But not just any content. Our media savvy allows us to create what we call “media-grade content”: content that meets the high standards set by reporters and producers for stories deemed worthy of their audience’s time and interest. We apply these high media standards to all promotional channels including websites, social channels and even ads. Coming up with winning story ideas and integrating them through all promotional channels is our efficient and effective approach to marketing. If you want people to know about your company and its products, Media Relations Agency offers a hybrid strategy that will work for you.
Lonny Kocina CEO of Media Relations Agency
Robin Kocina President/CFO of Media Relations Agency
Reaching Your Market Through Integrated Messaging
952-697-5200 • www.publicity.com
Media Relations Agency Gets Your Product in the News. Guaranteed.
Heather Champine Partner/COO Media Relations Agency
No agency or PR firm knows more about getting and leveraging publicity, or has personally arranged more media stories, than Media Relations Agency More than 30 years of working with national and international clients has resulted in our mastery of successful publicity campaigns. We specialize in integrating traditional media, digital media, social media and websites, resulting in highly impactful campaigns. Clients appreciate that our Pay Per Interview Publicity® pricing model is a significantly better option for increasing the number of media stories that run about their products. We charge per story we arrange so you always get publicity for your money. And lots of it. You’ll love the accountability of our performance-based pricing. Our rates are easy to understand. Prices are higher for stories placed in prominent media such as USA Today or network television shows, and lower for media with smaller audience sizes such as Philadelphia Daily News or a local Fox TV station. By making thousands of personal telephone calls to reporters and producers every month for 30 years, we have compiled our own proprietary database of media contacts. When you work with us, you’re immediately connected to media contacts and details you simply cannot get anywhere else.
Media Coverage That Turns Audiences Into Customers
Mike Danielson Partner, Director of Health & Nutrition Media Relations Agency
Reporting When you do good work, you want to show it off. We generate colorful, easy-to-interpret Return-On-Investment reports, with links to the individual media placements and posts stored within your customized web portal. Use these impressive reports in your internal meetings, and also send them to your customers, distributors, employees, stakeholders and prospects.
Advertising Advertising is great for accelerating traffic to your content stream. Our Google AdWords-certified experts are pros at developing digital advertising that will lead interested buyers to your products.
Content Creation Our writers provide clear, concise content. Promotional writing today requires keyword-rich, highly searchable material, delivered in a way that engages multiple audiences. Having access to good writers makes life easier.
Services We Offer
Strategy/Brand Book We apply more than 30 years of practical marketing experience to help you develop a winning brand strategy. We can assist you with creating a brand book that will keep your promotional messages consistently on point and delivered to the market most likely to buy your product.
Listening and Engaging You can learn a lot by listening. By monitoring the Internet, we can quickly respond to issues as well as identify useful trends and information around which we can build content. These engagement opportunities not only deliver your messaging but create an opportunity to lead your target audience to your website.
Publicity Media coverage is an excellent way to share your story with the public, and it flows nicely into your website and other promotional channels. You’ll love the accountability of our Pay Per Interview Publicity® pricing model.
The Best Publicity You've Ever Had
Video Production Created by smart marketers, your videos will make excellent shareable content. Posting video to your website and other digital media channels not only demonstrates your product and educates your market, video also provides dynamic entertainment that holds your audience’s attention.
Social Media Our social media team assures that you have a steady, ongoing stream of interesting, sales-rich content. And of course we can also show you how to extend the online impact of your media placements. You’ll soon be repurposing your content in almost limitless ways.
Website Property Management Just like brick-and-mortar stores, websites are valuable properties that you own, and they need to be managed. Our highly qualified “property managers” are put in charge of your website and digital marketing, to assure smooth day-to-day operations and maximum performance.
Graphic Design A picture is worth a thousand words. Our award-winning team has a keen eye for design and a strong understanding of marketing. Blend these two together and the result is a comfortable, consistent look with graphics that assist in the sale.
Website Builds Our websites bring solid structure and beautiful design to your ideas and goals. We have wonderfully talented team members who not only understand technology, but are also experts at marketing and know how to integrate your site with other promotional channels.
Websites Built on a Solid Marketing Foundation
Ongoing Site Development We’ve got the depth of knowledge and experience to maximize your website. We’ll keep it tuned up, current and running right.
Media Relations Agency Creates Hard Working, Lead-Generating Websites
Building your website with our talented Internet marketing team will be a positive experience. Our award-winning staff will bring solid structure and beautiful design to your ideas and goals. You’ll see your dream website come to life, better than you could have imagined. Set up correctly, websites should magnet traffic and guide visitors into a predesigned sales funnel, turning interested visitors into loyal customers. A website has tremendous power when its many facets are integrated and performing properly. We begin by using the latest and most popular industry-standard tools to create a dependable foundation. Then we connect with your social streams and email marketing and employ search engine optimization techniques. The result: Your new website will have a positive impact on sales and will continue to work hard for you over the long term.
Websites that Turn Visitors Into Customers
Strategy Experts at Your Service
Thank you for taking the time to find out more about our full-service hybrid agency. You’ve learned about us; now it’s our turn to learn more about you. We’ve gained a wealth of experience from working with clients for three decades, but each client is unique. We would love to learn more about your organization and how we can help you tell your story through all promotional channels. We’re confident you’ll like the digital-age marketing services we’ve developed and the depth of talent we’ve pulled together. And you’ll enjoy our friendly, supportive company culture. Give us a call at 952-697-5200 or visit www.publicity.com to send us a note about your marketing interests. And you’re always welcome to drop in and say “hi” to our staff of experts.
350 West Burnsville Parkway, Suite 350 Burnsville, MN 55337 952-697-5200 www.publicity.com