HENDON RETAIL SERVICES
company profile
2021
We Speak Retail
OVERVIEW
Hendon Retail Services is a highly specialized retail real estate advisory firm that takes a principal led approach to retail leasing and management. A collaboration between retail industry veterans Jackie Wammock, CRX, CLS, and Charlie Hendon, we were founded on the principals of providing the highest level of service to our clients. Approach. Developed as a boutique asset management and leasing firm, we think strategically, work hard, and treat every asset as our own. Our services are full in scope, and include project leasing, property management, accounting, development consulting, construction supervision, consumer and project marketing. Focus. HRS is a retail only platform, without the distraction of multi-disciplinary actions such as office, industrial or residential. We are able to focus on what we love, shopping centers. Our experience encompasses all retail center types; grocery, specialty, lifestyle, mixed use, enclosed malls and regional power centers. Our broad background gives us the experience and capability to advise, lease and manage centers from neighborhood grocery to the most complex mixed use environments. Integrity. Without the complications of tenant representation, we maintain excellent direct relationships with both the retailer and their broker representatives. This trust is built upon over 25 years of direct, honest communication with retailers and their trusted advisors. Without the perception that HRS is competition, we are collaborators in our retail tenant relationships.
Management HRS provides a full service management platform including physical plant inspections, maintenance and management, full service accounting, construction management and tenant coordination, budgeting, vendor supervision and expense control, CAM reconciliations, and tenant audits. Our monthly reports are complete and institutional grade. Property Management works closely with Leasing on tenant retention and budgeting in addition to consumer and project marketing initiatives. Construction and Development Consulting HRS utilizes the 30+ year old existing platform and development expertise of Hendon Properties. Our construction and development capabilities extend all the way from single shop tenant buildout to major expansion, renovation and redevelopment.
OUR SERVICES
Leasing Leasing works closely with the owner to develop strategy. Analysis of the center, primary and secondary trade areas, and current tenant mix are combined with our experience and understanding of the center's market position to direct our recommendations for an action plan. Creating the merchandising plan, and executing the strategy is implemented with our long standing tenant relationships. In today’s fast changing retail environment we also canvass the national, regional and local markets seeking new creative retailers. We are experts in navigating transactions from proposal, to letter of intent, to fully negotiated lease. Leasing guides the transaction from initial point of contact to the tenant opening for business.
Select Projects
Blue Back Square (West Hartford, CT) 877,000 sq ft Mixed use urban lifestyle center Crate & Barrel, Barnes & Noble
Sugarloaf Marketplace (Atlanta MSA) 60,223 sq ft Sprouts, Zoes Kitchen, Chipotle, Hollywood Feed
Mall of GA Crossing (Buford, GA) 436,765 sq ft Target, Nordstrom Rack, TJ Maxx, HomeGoods
Providence Square (Marietta, GA) 206,823 sq ft Home Depot, TJ Maxx 'n More
Park Place Shopping Center (Atlanta, GA) 82,097 sq ft Jared Jewelers, Alon's Bakery, Fidelity Investments, Cafe Intermezzo, McKendrick's
Conyers Crossroads (Atlanta MSA) 465,993 sq ft Kohl's, AMC, TJMaxx, Best Buy, HomeGoods
Dawson Marketplace (Atlanta MSA) 507,403 sq ft Kroger Marketplace, Hobby Lobby, Marshalls, Petco, Ulta
Midtown Place (Atlanta, GA) 256,712 sq ft Whole Foods, Home Depot, PetSmart
INDUSTRY EXPERIENCE
Crossroads Plaza (Cary, NC) 670,871 sq ft Bed, Bath & Beyond, Stein Mart, Marshalls, Total Wine, Best Buy, Michaels, Old Navy, Petco
Meyerland Plaza (Houston, TX) 960,269 sq ft Bed, Bath & Beyond, Marshalls, Target, Ross, Stein Mart
The Forum at Grandview (Madison, MS) 216,144 sq ft Dicks, Steinmart, Home Goods, Best Buy, Michaels, Petco, ULTA
The Point (Atlanta, GA) 124,398 sq ft The Hatchery, General Muir, CVS, 750 Luxury Apartments
Creating upside through renovation and re-tenanting: Meyerland Plaza is a dominant infill power center in the heart of a dense Houston submarket. The center, at the time owned by Ronus Properties, was well anchored but contained an outdated movie theater building. Taking advantage of favorable parking code ratios, we demolished and replaced a physically obsolete 35,000 square foot building with 60,000 square feet of new retail space. Two new junior anchors and new additional shop tenants added to a diverse tenant mix that draws customers from various demographics and expanded the center's trade area. The center’s annual NOI increased by $975,000.
Sample key tenant relationships
Challenges and Successes
Hendon brings the essence of the entrepreneurial spirit to retail real estate. The spirit that says it can be done. With a commitment to excellence in all aspects of development, we establish profitable locations for our tenants, which in turn maximizes value for our partners and clients. Our continued participation in ICSC conferences has allowed us to foster and maintain close relationships with tenants and brokers. Hendon attends all major and regional conferences, with booths at Southeast Atlanta, RECON, and New York Deal Making. Giving back to the communities where we live and work is among the responsibilities we have as a corporate citizen, and Hendon is proud to continue its tradition of making a difference in the communities we serve through offering philanthropic gifts, partnering with non-profit visionaries, and serving as educational advisors and scholarship benefactors. At Hendon, we promise to produce smart, efficient and responsible growth within the retail real estate industry. We work each day to create greater value through focused leadership and strength of character.
THE HENDON EXPERIENCE
MANAGEMENT TEAM
Principal Principal Chief Financial Officer Senior Director of Leasing Director of Leasing Director of Property Management Director of Communications
Jackie Wammock Charlie Hendon Tim Mitchell Jessica Gelling Evan Staley Carlos Gonzalez Jerry Pascual
CHARLIE HENDON
Jackie Wammock, CRX, CLs
Jackie Wammock, a Principal of Hendon Retail Services, is a seasoned retail real estate professional with over 20 years of experience in the industry including management and leadership of leasing departments, strategic planning, all aspects of transaction negotiation, and site selection. She has deep experience with all types of retailers from the biggest national players to local mom and pops. Her career has been focused in the principal capacity representing the developer/owner, inclusive of third party representation, but also includes experience as a director of real estate for a national retailer as well as in a brokerage capacity for Walmart and Kohl’s. Jackie began her career in leasing with New Market Development and Branch Properties. Upon joining CNM Associates (which later became Ronus Properties ), Jackie was Senior Vice President of the company. She was responsible for leasing department management of a varied retail portfolio that ranged from 3 to 10 million square feet, located primarily in the Southern and Eastern regions of the United States. Notable projects at CNM/Ronus were Mall of Georgia (in partnership with Simon Properties), and Blue Back Square (in partnership with StreetWorks), West Hartford, CT. Due to common company ownership while at Ronus, Jackie also served as Director of Real Estate for Dallas-based Harold’s Stores, a national chain of upscale apparel stores. Jackie was also a Vice President with Coro Realty Advisors, a full-service real estate investment and management firm representing primarily European clients. She directed all leasing activities of a 3 million square foot diverse retail portfolio in Atlanta and Florida. In 2015 Jackie was elected to her third term as International Council of Shopping Centers (ICSC) Southern Division Operations Chair, after serving 2 terms as Georgia State Operations Chair. She holds both Certified Retail Property Executive (CRX) and Certified Leasing Specialist (CLS) professional designations.
Charlie Hendon is the Founder and Chairman of Hendon Properties, a real estate development and acquisitions firm headquartered in Atlanta, Georgia, and is a Principal Partner in Hendon Retail Services. Since its inception in 1985, Hendon Properties has developed in excess of one billion of dollars in retail real estate in more than 20 states throughout the country. The company enjoys an excellent reputation nationally as an industry leader in the shopping center business. Hendon Properties partnered with Kohl’s department store in 9 out of 15 retail locations, introducing Kohl's into the Atlanta market, and developed the largest power center in Princeton, New Jersey - a 1.1 million square feet facility housing key tenants including Walmart, Sam’s Club, Kohl’s, Home Depot, Wegman’s, and Target. Prior to starting Hendon Properties, Charlie was a commercial real estate broker with Royal LePage and was ranked in the top five in sales for each year there. In admiration for the culinary community, Charlie co-founded and co-owns Umi, a high end Japanese sushi concept in Buckhead Atlanta; voted in the Top 100 restaurants in the country by Open Table. He and the artistic partnership behind Umi also introduced Himitsu, an exclusive cocktail speakeasy lounge. In May of 2019, Charlie will further expand by opening the Atlanta location of Le Colonial, a French Vietnamese restaurant, with his partners. With equal passion for music, Charlie co-owns Smith’s Olde Bar, recognized as one of Atlanta’s top music and bar venues. He also owns Madison Studios, a full scale music studio with an associated label called Madison Records. Currently the label has 5 local Atlanta bands signed as well as Tony Lewis of The Outfield signed for a distribution deal. Charlie has been a member of the International Council of Shopping Centers since 1989 and a member of the Capital City Club since 1986. Previously, he has served on the Advisory Board of Midtown Community Bank and the Board of Directors of The DeKalb County Chamber of Commerce. He also served two three-year terms on the Board of Directors of St. Martin’s Episcopal School, where he established and funded the Drama and Spanish Departments through The Hendon Challenge and started, funded, and coached the middle school baseball team.
Jessica Gelling joined Hendon in April 2020 as Senior Leasing Director. She manages a portfolio of 2.7 million sf and plays an integral role in evaluating potential acquisitions and dispositions. Jessica brings to Hendon Properties 16 years of industry experience, including 13 years in leasing for Brixmor Property Group, where she was consistently recognized as a national top producer within the company and most recently served as their Vice President of Leasing of the Southeast Region. In addition to her extensive experience in leasing production, she brings a proven track record of exceeding market returns and minimizing lost income during financial crises. Jessica graduated from the University of Georgia Terry College of Business with a Bachelor of Business Administration in Management.
Jessica Gelling
HENDON PROPERTIES
Evan Staley is Director of Leasing at Hendon Properties and Hendon Retail Services. In this role, Evan manages all leasing and renewal activity for roughly 1 million square feet of assets across the Southeast. Prior to joining Hendon, Evan was a Senior Leasing Representative for RCG Ventures, a privately owned shopping center company where he was responsible for 20 shopping centers in 7 states across the Southeast and into the Mid-Atlantic regions. Before his time at RCG Ventures, Evan worked for The Windsor Realty Group based in Atlanta, GA managing client relations and site selection for a number of national tenants.
Tim MITCHELL
EVAN STALEY
Tim Mitchell serves as CFO for Hendon managing all corporate and commercial real estate accounting, finance, and property operations for over two million square feet of retail projects. A dynamic leader with an expertise in cash flow management, Tim oversees the entire Hendon property management portfolio ensuring operational soundness with cost saving measures. Prior to joining Hendon, Tim was a Controller for Equity One, Inc., a publicly traded REIT, where he managed the property accounting function for many commercial real estate properties located throughout the Southeast and Texas. Tim graduated in 1989 from Georgia Southern University in Statesboro, Georgia with a B.B.A degree in Accounting and has been part of the Hendon team since April 2004.
We lease. We manage. We advise.
Hendon Retail Services
Jerry Pascual
Carlos Gonzalez started with Hendon in 2013 in operations. He quickly moved into his current position of Director of Property Management, where he oversees the day-to-day activity of Hendon's entire retail portfolio. From his previous position with an international food distributor as Head of Procurement, he brings a tactical negotiation style and an aptitude for streamlining costs. Carlos has developed key relationships with national and local vendors to maximize profit margins while still achieving excellent value. Originally from Monterrey, Mexico, Carlos graduated from Monterrey Institute of Technology and Higher Education, with a B.S. degree in International Marketing.
Carlos Gonzalez
Atlanta, Georgia
In his role as Director of Communications, Jerry Pascual drives the creation and implementation of a strategic, multi-faceted communications program designed to strengthen the organization's role and reputation as a leader and authoritative voice in its field. Focused on organizational process and company branding, Jerry directs initiatives to position Hendon for growth and sustainability. He is also a key organizer of the "Hendon Rocks" Party, which is put forth annually during ICSC RECon in Las Vegas, Nevada. Jerry previously served the Clark County Department of Aviation in Las Vegas, Nevada at McCarran International Airport. During his nine year tenure there, Jerry worked as a Senior Planner in the Planning and Construction Division and Management Analyst in the Airside Operations Division. Jerry grew up in Ewa Beach, Hawaii and graduated in 2001 from Embry - Riddle Aeronautical University in Daytona Beach, Florida with a B.S in Aviation Business Administration.
www.hendonretailservices.com
info@hendonretailservices.com
3445 PEACHTREE ROAD NE, SUITE 465 ATLANTA, GEORGIA 30326
404.926.1526