The logo may be paired with with no text, circular text, straight text on the top and bottom, and straight text below. Each of these variations can come in full color, Space Cookie Blue, Black, White, or Steel Gray. This totals to 20 acceptable logo variations.
BRAND GUIDELINES SUMMARY
Midnight Blue #000066
Incorrect Usage
Black #000000
Space Cookie Blue #8edbfe
The background used with the Cookie should provide sufficient contrast to the colors in the logo and should be limited to the standard color palette.
The following colors are acceptable for use on fliers and other print materials. They should also be used on most digital materials. Never use SC Blue Impostor 1 or Vivid Blue instead of Space Cookie Blue.
TYPEFACES
Space Cookies FRC Team 1868
LOGO VARIATIONS
A B C a b c 1 2 3
Wet Pebbles #3c3c3c
LOGO USAGE
Cookie Regular Cookie Regular should be used for the team name and number when paired with the logo.
White #ffffff
All four acceptable full-color and Space Cookie Blue logo variations are pictured above.
Barlow Condensed Medium Barlow Condensed Medium is the sans serif typeface used when Helvetica Neue is not available.
Vivid Blue #1c9fdd
Helvetica Neue Light Helvetica Neue is the team sans serif typeface.
Merriweather is used for for body text in formal documents and the Chairman's book. The oblique format is used for captions.
COLOR PALETTE
Correct Usage
Use these guidelines while designing digital and print materials for the team to unify our brand and create an enduring, strong representation of the Space Cookies as a competitive FRC robotics team.
Steel Gray #7f7f7f
SC Blue Impostor 1 #89cff0
