PRIVATE CLIENT GROUP
It’s true. Sotheby’s has recently added exclusive properties to the fine art, antiques, jewelry, wine and cars they auction to high-net-worth individuals with exquisite taste via Sotheby's Concierge Auctions. As a member of the Sotheby’s brand and your trusted real estate advisor, I can offer you direct access to exclusive properties that are sold in a global property auction format. The deals can be truly incredible. If you would like more information, please let me know.
{{user.fullName}} Global Advisor Russ Lyon Sotheby's International Realty {{user.cellPhone}} {{user.email}}
www.casothebys.com/frank-aazami
The World Leader The world’s finest art, classic cars, yachts, and antiques are sold at auction—so, too, is luxury real estate. Concierge Auctions is the leading global luxury real estate auction marketplace, with one of the most comprehensive databases of high-net-worth property connoisseurs. We match sellers of one-of-a-kind properties with the world’s most capable buyers via a state-of-the-art digital marketing, property preview, and bidding platform. Every single day. Our Key For Key® giving program guarantees that for every home we sell, we build a home for a family in need.
Sold. Listed for $15.036M. Jackson, WY Listed By Jackson Hole Sotheby’s International Realty
Sold. Listed for $14M. Santa Barbara, CA Listed By Sotheby’s International Realty Santa Ynez Valley
Sell in 30 Days We add unmatched exponential reach, speed, and certainty. In short, we help sellers accomplish in as little as 30 days what can otherwise take years.
Delivering Control, Predictability, and Liquidity Our platform gives you the advantage of:
1. CONTROL You decide the timing and terms.
2. PREDICTABILITY You will be provided with the starting bid range, offer line-up, and exposure metrics so you know what to expect before your chosen sale date.
3. LIQUIDITY The sale of your home will be followed by a contingency-free closing, typically within 1–4 weeks.
Sold for $5.488M. Aspen/Snowmass, CO Listed By Aspen Snowmass Sotheby’s International Realty
From Outsider to Insiders to Innovators to Leaders Our origin story began when CEO Laura Brady met President Chad Roffers back in 2004. Building on Chad’s experience in Silicon Valley and Laura’s time in corporate retail at Neiman Marcus, as a top-producing luxury real estate agent and broker, they came together to create a more efficient method for buying and selling the world’s finest homes. In November 2021, we were acquired by Sotheby’s, the world’s premier destination for fine art and luxury goods, and Realogy Holdings Corp., the largest full-service residential real estate services company in the United States. Today, we continue to partner with all real estate companies and, through these additional resources and reach, service all brands and clientele better than ever before.
Sold for $9.13M. Inwood Valley, CA Listed By Sotheby’s International Realty - Wine Country - Sonoma Brokerage
Buyer Funnel We know: How many eyes need to be reached to generate sufficient momentum How many buyer prospects need to be engaged How many feet need to come through the doors at showings and open houses How many registered bidders will result in a successful auction
Our process delivers your perfect buyer—on demand.
Mass Exposure/Database Reach 1M±
Showings 25–50
Sold for $6.71M. Las Vegas, NV Listed By Synergy Sotheby’s International Realty
The Perfect Buyer
Auction Prospects 200–400
Bidders 3–7
Sold for $6.384M. Houston, TX Listed By Martha Turner Sotheby’s International Realty
At the end of your exposure period, you can expect qualified bidders to be identified from each of the following avenues:
3. 1/3 PROPRIETARY CONTACTS Buyers who have been identified from our database and Private Client List.
2. 1/3 LOCAL EXPOSURE Buyers in your market who have not made an offer prior as there was no urgency.
1. 1/3 NEW BUYER PROSPECTS New buyers who have never been exposed to your property previously.
Global By Nature: Reaching the Right Buyer Over the last decade, we’ve invested millionS OF dollars in growing our database. Plus, we make an annual investment of over $10 million to support our platform in order to cultivate the right audience for luxury properties. Your property will be plugged into this proven platform and exposed to our global network of buyers, supplemented with Navy SEAL style hand-to-hand outreach to the best buyer prospects who we know are candidates for properties like yours.
Sold for $12.32M. Rancho Santa Fe, CA Listed By Pacific Sotheby’s International Realty
Our Comprehensive Database & Private Client Group we have one of the most valuable UHNW databases of active buyers in the real estate and auction industries. We carefully segment our database of over 800,000 in 210 countries/territories, so we strategically target to market, lifestyle, and transactional history. Each additional sale generates interest resulting in database expansion. Plus, we market to over 165,000± subscribers weekly with our auction opportunities, and our Private Client List includes ultra-high-net-worth (UHNW) individuals who are active buyers, brokers, and agents of luxury real estate who have raised their hands—and paddles (or clicked to bid!)— at our auctions. Your property will also receive a targeted key market marketing campaign.
Sold for $18.7M. Innocence Island, Exuma, Bahamas Listed By Damianos Sotheby’s International Realty
Our Proprietary Online Marketplace Our digital bidding allows buyers to participate privately from anywhere in the world with complete convenience and full transparency. You will have presence on our exclusive online marketplace, CASothebys.com. Built from the ground-up using proprietary software, our Product Team of UI/UX designers and software engineers used international state-of-the-art technologies, data science, predictive analytics, and user behavior to present the right properties to the right buyers.
Sold for $19.25M. Jackson Hole, WY Listed By Jackson Hole Sotheby’s International Realty
Sold for $5.628M. The Ritz-Carlton Penthouse, San Francisco, CA Listed By Sotheby’s International Realty San Francisco
Sales Team We have a dedicated sales team that’s focused on your property, working alongside your Listing Agent to educate the market about the opportunity and assist in the auction registration process. This team also introduces properties that we’re auctioning to members of Sotheby's Concierge Auctions’ Private Client List, and will individually reach out for one-on-one conversations with top prospects of our clientele. We speak: Deutsch, English, Español, Français, Italiano, Português, Pусский, 简体中文, תירבע
Auction Formats We analyze your property and the market to determine the most effective approach. No Reserve: The property will sell to the highest bidder at auction. There is no minimum bid that must be exceeded to purchase the property. Reserve: The property will sell at or above a pre-determined price threshold at auction.
Sold for $14.28M. Aspen, CO Listed By Aspen Snowmass Sotheby’s International Realty
The majority of our auctions take place via our online marketplace, CASothebys.com. Dedicated representatives are also available for assistance via phone. Bidding is typically open for 3–5 days.
Fee Structure FeeS We do not charge any seller fees. Agent Commissions Listing and buyer agent commissions are protected. STARTING Bid Incentive For No Reserve auctions, Sotheby's Concierge Auctions offers a Starting Bid Incentive, a credit to reduce the Buyer's Premium by 50% related to the Starting Bid Amount, encouraging buyers to submit a starting bid prior to the start of the auction. BUYER’S PREMIUM The buyer pays an additional 12% premium on top of the high bid. This covers our fee. Title & Taxes The seller pays the title search and title insurance. The buyer pays any applicable transfer taxes.
Sold for $9.25M. Atlanta Area, GA Listed By Atlanta Fine Homes Sotheby’s International Realty
3. At the close of bidding, the winning buyer signs the contract and posts a non-refundable deposit.
2. Providing proof of funds from a bank or financial institution.
Sold for $5.5M. Scottsdale, AZ Listed By Russ Lyon Sotheby’s International Realty
1. Completing and submitting the Auction Terms & Conditions.
Bidder Qualification bidders are fully vetted to verify ability to purchase. Prior to your sale, bidders must register to participate by:
Starting Bids and Price Discovery Providing you with full transparency throughout the process is an important part of what we do. Expectations and transparency We are committed to providing full transparency. That is why all sales are on our website. And, prior to engaging us, time will be spent reviewing your market, available inventory, and recent sales to determine an expected starting bid range for your property. Once your property begins its exposure, you will be informed every step of the way through updates and constant communication with your sales team. 24 to 48 hours prior to your auction, you will be provided the bidder lineup and starting bid ranges.
Sold for $11.824M. Kilauea, HI Listed By Sleeping Giant Sotheby’s International Realty
Steps to Submitting Your Property Analysis: We know every luxury home and select only the best. One of every 20, to be exact. The result? Buyers have direct access to incredible deals on the world’s finest properties. Proposal: Our sales team works closely with sellers of qualified properties to address any questions, and drafts a proposal with the specific terms of sale. Auction agreement (AA): Once accepted, the auction agreement is drafted, reviewed, and signed. Then, we’re off!
exposure | 4–6 weeks Exposure via Sales and Marketing; Bidder Prospects Identified
Close
prep | 1–2 weeks Marketing and Sales Preparation, Including Gathering of Assets, Messaging, Collateral, and Paid and Earned Media Planning; Compiling of Contracts
3–5 DAY AUCTION
CLOSING | 1–4 WEEKS As-is, Non-Contingent Sales Contract with the High Bidder
Signed agreement
PROPERTY Launch
HILLSBORO BEACH, FL Sold, Listed for $159M 935 & 939 Hillsboro Mile Listed by Mayi de la Vega of ONE Sotheby’s International Realty Playa Vista Isle is located in Hillsboro Beach, which is a part of the Gold Coast Region of South Florida and one of the best known of Florida’s regions across the state with its name referencing the wealth and glittering lifestyle which characterizes the area. Situated midway between the metropolitan areas of Miami and Palm Beach, Playa Vista Isle is a work of art designed for the ages with craftsmanship and attention to detail reverberating throughout the estate. Constructed using the world’s most exquisite and luxurious finishes sourced from around the globe, the expertise and talents of professionals from more than 24 countries have culminated in this one-of-a-kind Neoclassical estate. U.S. World Record Sale: Highest sale price ever in Broward County and highest-priced home sold at auction in the U.S.
SHOWINGS 29
In only six weeks, the auction exposure period generated:
"I hired Sotheby's Concierge Auctions because their reach to the most elite buyers across the globe is unsurpassed, and I've been equally impressed by the attention to detail and business acumen of their entire organization. If I had the chance to sell this property again, Sotheby's Concierge Auctions would be my first call. They are the best organization in the world to produce the highest price for one-of-a-kind properties in an efficient manner." — Robert Pereira, Seller
BIDDERS 11
Prospects 1,800
PROSPECTS 433
DALLAs, TX Sold, Listed for $35M Champ d’Or, 1851 Turbeville Road Listed by Joan Eleazer & Robbie Briggs, of Briggs Freeman Sotheby’s International Realty This impressive 48,000-square-foot property is inspired by Chateau de Vaux-le-Vicomte near Paris, featuring a ballroom, theater, bowling alley, and more. "It is a remarkable achievement to have sold this estate—and particularly to have done so in a five week time span. Champ d’Or is so unique that after years on and off the market with various brokerage firms, we knew that adding Sotheby's Concierge Auctions to the equation was the right move. The Briggs Freeman Sotheby’s International Realty team and Sotheby's Concierge Auctions collaborated to create a comprehensive marketing andpublic relations platform and ensure we identified every possible buyer. Our efforts attracted interest from around the world and instilled the urgency necessary to produce this successful transaction." — Robbie Briggs, Listing Agent
SHOWINGS 500
"We spent over a year researching auction firms before choosing to work with Sotheby's Concierge Auctions. Ultimately, I selected the firm because they are the most skilled firm in the country in dealing with ultra-luxury homes, and their entire team is impressive. It feels great to have the property sold, and we are happy to be moving on with our lives and to have found a family who will love Champ d’Or as much as we have." — Alan Goldfield, Seller
The property had been listed for nearly three years prior to going to auction. In only five weeks, the auction exposure period generated:
BIDDERS 2
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CASothebys.com | 212.257.5067
Frank Aazami | Advisory Board
Concierge Auctions, LLC, dba Sotheby’s Concierge Auctions, is an auctioneer. Sotheby’s Concierge Auctions’ principal address is 650 Madison Avenue, New York, NY 10022, and its phone number is (212) 202-2940. If required, Sotheby’s Concierge Auctions (or its representative) is registered, licensed and/or bonded in the state where the property to be auctioned is located. Sotheby’s Concierge Auctions (in certain jurisdictions) and certain Sotheby’s Concierge Auctions subsidiaries, employees, and representatives may possess real estate broker or salesperson licenses in various jurisdictions and may, in some circumstances, perform functions that may be deemed brokerage services, neither Sotheby’s Concierge Auctions nor its agents, employees, and affiliates are acting as a broker in any capacity for any party in connection with this auction. Bidders must seek brokerage services or advice from their own real estate agents or professional advisers. Our brokerage licenses are held solely for compliance purposes to further our auctioneering services. Sotheby’s Concierge Auctions, the Listing Agent, the seller of the property and their respective agents, employees, and affiliates do not represent, warrant, or guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions under any circumstances in this or any other property listings or advertising, promotional or publicity statements, and materials. This is not meant as a solicitation for listings or an offer to sell real property. Cooperating brokers are encouraged to participate as set forth in Sotheby’s Concierge Auctions bidder terms and conditions. © 2022 Sotheby’s International Realty. All Rights Reserved. The Sotheby’s International Realty trademark is licensed and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. The Sotheby’s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such. All offerings are subject to errors, omissions, changes including price or withdrawal without notice. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.