2021
Marketing beyond the exceptional
Anne Lee
Sales Associate Email Address: anne.lee@sothebysrealty.com Mobile Phone Number: 201.220.1363 Prominent Properties Sotheby's International Realty 457 Sylvan Avenue Englewood Ciffs, NJ 07632 sothebysrealty.com
Anne is a seasoned real estate professional who lives in Fort Lee and active in the Bergen County for over 15 years. She prides in her extensive expertise in new, luxury developments and re-sales of co-ops, condos and townhouses and some commercial properties. So, who is Anne? She has lived and travelled to many parts around the world and during this time, she has worked at the JTB (Japan Travel Bureau) Corporation. Thanks to her valuable language skills (fluent Korean, Japanese and English), international experience, and strong empathy for international clients, she has successfully worked with high-profile clients from major corporations such as LG, Hyundai, Toyota, Samsung, Daewoo, and Mitsubishi, among others. And how does Anne succeed? She utilizes the latest technologies for market research and business strategies that will exceed your expectations. You can rely on her and the professional resources that include a team of experts, lenders and attorneys, widely experienced in both local and international real estate transactions. Most importantly, she will listen to your needs attentively and will find the best solutions that will be tailored for YOU. "Anne was attentive and prompt, and always made us feel like we were her only clients. We are happy with the whole buying process and even happier with our apartment." --Attorney and home buyer, June Lee-- Designations & Associations: NJ Realtors Circle of Excellence Award Certified International Property Specialist (CIPS) Accredited Buyer Representative (ABR) Certified Negotiation Expert (CNE)
Charles Oppler charles.oppler@prominentproperties.com o 201.568.5668
Welcome to Prominent Properties Sotheby's International Realty. We take great pride in being the vanguard of marketing properties across all price ranges with the highest level of professionalism and guidance. Our network goes beyond referrals to a sharing of best practices and strong culture of collaboration. Our clients benefit not only from this deep local network and agility, but from the power of our brand's cutting-edge technology, unmatched marketing platform, and worldwide recognition as the leader in real estate, making us a truly local, regional and global force. We approach real estate with one goal in mind: to help our clients achieve their dreams. We understand like no other that a home is an investment in your future, a statement about how you want to live, and where you will create countless lasting memories. Thank you for your business and confidence.
Charles Oppler CEO, Broker/Owner
Randy Lyn Ketive Chairman, Broker of Record/Owner
Randy Lyn Ketive randy.ketive@prominentproperties.com o 201.585.8080
Englewood Cliffs Office Prominent Properties Sotheby's International Realty 457 Sylvan Avenue, 2nd Floor, Englewood Cliffs, NJ 07632 o 201.585.8080 | sothebysrealty.com
No Sign Speaks Louder
Our blue sign on your lawn is a promise to everyone who sees it. Building on a centuries-long reputation, the prestige of the Sotheby’s International Realty® brand is unparalleled, with a legacy of service and expertise that is unmatched. We deliver a standard of service and best-in-class exposure designed to elevate each property as one of our own, because we know...
Luxury is an experience, not a price point.
A PROMISE
NORTHEAST NJ OFFICES
Only one brand gives you that feeling. The feeling that you’re in the presence of the world’s best. In 2020, Prominent Properties Sotheby’s International Realty raised the bar again, marketing homes like no other. That's why we're ranked #1 in New Jersey and 20th in the United States for Average Sales Price (Real Trends 500, April, 2020), and with fifteen offices throughout northeastern New Jersey's most desirable markets, we have the Midtown Direct Line covered - starting at Penn Station.
TOTAL SALES VOLUME 2020
$2.55 BILLION
15
Our Brand, Your Advantage
700
SALES ASSOCIATES
75
Unmatched Global Network
1,000
OFFICES WORLDWIDE
$150 BILLION
locally, regionally, globally
GLOBAL SALES VOLUME 2020
COUNTRIES & TERRITORIES
No other real estate brand has the networking power of Sotheby’s International Realty®. Before your home even hits the market our network of agents – locally, regionally and globally – are working to put it in front of qualified buyers.
24,000
Setting the Stage
Your Listing Process
Home prep & staging Review marketing plan Make keys & place lockbox Sign installed
Listing agreement & transaction paperwork signed Optimal communication plan developed Discuss marketing plan, home prep costs, procedure for showings, multiple offer format & closing costs
Pricing committee Comparable homes analysis Market trends report
Listing entered into the MLS & ListSync for global syndication Agent contacts brokers locally, regionally & globally, focusing on areas where buyer's are trending
Gearing up for Success
Marketing Presentation
Going Live
Evaluate Progress
Coming to the Table
Staging removal Packing & moving Walk through & closing
Showings Commence
Evaluate feedback Assess buyer traffic ListTrac market response analysis Marketing review Price assessment
Negotiate offer acceptance Attorney review Home inspection Contingency satisfaction Mortgage commitment Survey Title
Closing
Host broker open house Host public open house Schedule private showings Contact buyers' agents for feedback
Review market trends Discuss marketing plan & communications strategy
High resolution photography shoot (optional twilight &/or drone) High definition videography captured (optional Matterport, walk-through videos &/or 15-second teaser social videos) Floor plans (traditional & digital)
Phase 4
Phase 2 (optional)
Marketing Timeline
Phase 3
Agent lists property as Coming Soon & introduces throughout PPSIR network **Appropriate paperwork required
Phase 1
Promotional copy Print campaign developed including postcards & brochure Property landing page on sothebysrealty.com
Broker-to-broker outreach Broker open house Public open houses Buyer coordinated showings Virtual open houses & showings Special events
Sign & lockbox installed Listing entered into the MLS & ListSync for global syndication
Phase 7
Phase 6
ListTrac report market response analysis Marketing strategy & review
Listing submitted to our internal Communications department ActivePipe email marketing targeted to brokers & consumer Targeted direct mail marketing Targeted social media promotion Paid advertising opportunities (print & digital) through Sotheby's International Realty® media partners, local media & Social AdEngine
Phase 8
Phase 5
Local media opportunities Submission to internal Communications department for advertising opportunities SIR mobile app Curate by Sotheby's International RealtySM virtual staging app Targeted social media marketing Social Ad Engine property promotion on Facebook and Instagram Apple TV® app Targeted direct mail marketing ActivePipe targeted email marketing Broker-to-Broker outreach Public open house events Buyer coordinated showings The coveted blue sign
the advantage
Worldwide brand recognition Global brand marketing Exclusive media partnerships Search engine marketing Targeted advertising sothebysrealty.com Webpage devoted to your home Unsurpassed online property distribution syndication ListTrac market response report Global referral network Relocation services Professional high resolution imagery and videography High quality brochures and marketing material
Our Marketing Engine
Every home has a story to tell. The art of marketing one is showcasing each home’s unique soul and bringing it to life. We take pride in using rich high-resolution photography, ultra high-definition video, and virtual reality tours to help inspire buyers and sellers more than ever. Tell us about your home. We're listing memories.
Impeccable Presentation
Innovative Technology
37 MILLION
A RECORD NUMBER OF VISITS TO SIR.COM
13 MILLION
VIDEOS PLAYED IN 2020
90,000
we raised the bar. Again.
90% of homeowners begin their search online. Sothebysrealty.com is the most visited luxury real estate website in the world, engaging millions of buyers to immerse themselves in your home. Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page. Our innovative Apple TV® app gives consumers the big-screen details of our properties from the comfort of their living rooms. It’s the best way to explore a home from afar. Our app allows user's to refine their searches to explore various lifestyles and amenities. Developed with Google, Curate by Sotheby’s International RealtySM is our augmented reality (AR) luxury real estate tool that lets you envision your future home. Any property can be transformed using a curated selection of AR furnishings and décor sets. You can download the app in the Google Play Store or the Apple App Store.
TOTAL HOURS WATCHED
Unrivaled Property Distribution
When a property is listed on sothebysrealty.com, it immediately begins a journey to worldwide exposure in content-rich high resolution. To uncover the right buyer we have partnered with ListSync to distribute the homes we represent to the most significant media companies and real estate marketplaces the world over on more than 1,000 affiliate websites.
Exclusive Partnerships, Superior Exposure
We partner with the world's most authoritative news, lifestyle and financial voices around the world to drive the right clientele to our properties. Using targeted advertising and search engine marketing, our brand intersects with consumers more often at every stage of their home search.
Social Media Tool Kit
Instagram
With almost 310K followers, Instagram is a powerful way to connect buyers with our properties. As a result, audience engagement with our original video content increased 11.6% in 2020.
Facebook continues to be a driving force directing traffic to our listings, with over 200K likes and followers, and 937K Impressions. Social Ad Engine uses Facebook's industry-leading algorithms to drive traffic to our properties and generate leads from Facebook and Instagram.
WeChat
YouTube
We launched our WeChat account in 2017, offering an unprecedented opportunity to reach prospective Asian homebuyers. This Chinese app boasts nearly 940 million active users making it the most used social media platform in the world.
Facebook
73% of buyers used video to view homes. Videos are shared more than 1200% than links and text combined. Our YouTube channel has been awarded the Silver Creator Award becoming the first and only real estate company channel to exceed 100K subscribers.
Blogs
A desirable demographic of real estate and interior design influences where users curate online pinboards. With 15K followers we artfully unite extraordinary properties with extraordinary lives.
With 28.8K followers, our Twitter provides direct access to extraordinary properties of the day, lifestyle stories, real estate trends and more, increasing brand awareness and driving traffic to our site and properties.
Pinterest
LinkedIn
Our RESIDE® and Extraordinary Living blogs are destinations for connoisseurs of art, culture, design, travel, fashion, food, and philanthropy — and another impactful way to reach even more buyers.
Twitter
The largest professional networking site available today, LinkedIn usually shows up at the top of search engine results, and allows us to connect the finest in real estate to prestigious clientele.
Sotheby's International Realty® is the most profiled company in the press, allowing us to intersect with homebuyers at every stage of their home search. Our public relations team fosters relationships with leading media outlets with two objectives in mind: increase traffic to our website and generate exposure for our listings. Combined with our marketing engine and unrivaled network, all roads lead to your home.
Maximum Exposure
Property syndication to over 1,000 websites across the most authoritative news, lifestyle, financial sites and real estate marketplaces.
Targeted email marketing via ActivePipe, the leading real estate email marketing platform.
Targeted direct mail marketing.
Our unequaled local, regional and global referral network: 15 offices covering the NYC Metropolitan Area $200.5 Million in PPSIR referral volume in 2020 $2.9 Billion in Sotheby's International Realty global referral volume in 2020
Your Home
Paid advertising opportunities via our exclusive media partnerships, including TAPinto and Social Ad Engine.
In-house Communications team promoting our listings for advertising opportunities.
Targeted social media marketing via Facebook, Instagram, YouTube, LinkedIn and more.
Cutting-edge technology: sothebysrealty.com SIR mobile app AppleTV® Curate by Sotheby's International RealtySM
Sotheby's International Realty signage.
Search engine marketing and targeted advertising.
Exclusive partnerships with leading media powerhouses worldwide allow the brand to connect with global clientele in both digital and print.
Your property shows and sells best when it is priced at a fair market value. As the price increases above this value, sellers lose a greater share of prospective buyers. According to the National Association of REALTORS® if a house is priced correctly for the market, there should be one offer for every ten showings. The proper pricing strategy creates a sense of urgency in buyers, allows the seller to control negotiations by generating showings and setting up multiple offers and results in the highest and best price for your home while minimizing time on the market and appraisal issues.
Showings
Showings within 30-60 days on market No showings Multiple showings, but no offers Repeat showings, but no offers
Marginally overpriced
Recommendation Price repositioning of 9-10% Price repositioning of 6-8% Price repositioning of 3-5%
Significantly overpriced
Weeks on market
Pricing Strategy
It takes insight and agility to respond to the market. Sotheby's International Realty® measures its marketing performance down to every click, impression, retweet and share. By monitoring the drivers of traffic to our listings, the source of most buyers and which properties are most popular we can discern trends before other real estate brands. As your agent monitors the market for similar listings and buyer feedback, ListTrac offers real-time reporting on your property; measuring online activity and results to provide an in-depth view of your property's performance so your marketing strategy can be adapted as needed.
Keeping Our Finger on the Pulse
SOTHEBY'S INTERNATIONAL REALTY® GLOBAL REFERRAL VOLUME 2020
$2.9 BILLION
Our broad range of customized services - articulated in multiple languages, with the respect, confidentiality and sensitivity that corporations demand - has let us set the standard for excellence in the field of relocation. Our presence throughout the New York Metropolitan Area allow us to match clients to a skilled associate immersed within their community. Local involvement lets us offer the most up to date and accurate information on education, services, community events, houses of worship and more.
Relocation Services
PPSIR TOTAL REFERRAL VOLUME 2020
$200.5 MILLION
PPSIR CLOSED REFERRALS 2020
240
When it comes to marketing your home, the team you choose should be as exceptional as you are, and as your next chapter is going to be. Prominent Properties Sotheby's International Realty's culture is defined by its people: a network of exceptional sales associates and support staff committed to a sharing of best practices and strong culture of collaboration, working in concert to help our clients achieve their dreams.
The Team Behind Your Agent
We don't just work here... We live here, and our commitment to our community will never change. When our clients become our neighbors we know we have accomplished our goal.
HUNDREDS
CHARITIES SUPPORTED
DOLLARS DONATED
HOURS OF COMMUNITY SERVICE
Community
COUNTLESS
THOUSANDS
We...
are the vanguard of property marketing. Our service is tailored through innovative technology to deliver a truly personalized, client-driven experience; making us the modern go-to for real estate buyers and sellers who expect the very best from the very best. Doing more is our distinction.
All information deemed reliable but not guaranteed. Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. NRK of New Jersey, Inc. d/b/a Prominent Properties Sotheby’s International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC nor any of its affiliated companies. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.