extraordinary
Listing Proposal
Making Ordinary
Thank you for the opportunity to meet and discuss your home selling plans with us. The Biello & Black Group is committed to providing our clients unparalleled services in strategic marketing, professional representation, and timely results. Aligning ourselves with Sotheby’s International Realty allows us access to an extensive marketing platform that is always at the forefront of innovation and connection to a powerful network that reaches all four corners of the world. Credibility and reputation are the core beliefs of our group; our leadership involvement in the Realtor associations allows us prior knowledge of opportunities and threats to our industry and our clients appreciate that advantage knowing their interests are represented with high level professionalism.
Overview
Our Story
We are two women, entrepreneurs, mothers, leaders and mentors with a passion for what we do. Excelling with integrity has earned us positions in our industry and communities as trusted real estate advisors. In total, we have raised six children over 32 years in Bucks County and the city of Philadelphia and we are experts in those areas. With over 36 years of real estate experience we provide high level expertise in real estate sales with a focus on excellent customer service. We believe that no matter what the price point is every home and client has a story that deserves the best representation and service. We provide our clients with an international network of buyers and sellers through Sotheby's International Realty’s network and our team website. Because of our ties to our communities, and our capabilities to network with other brokers, along with our exclusive B & B Lux Collection, we sell homes faster than our clients could if they tried to market their home without our services.
Penthouse at Two Liberty, Philadelphia, PA
Credibility and reputation excel with the principals of this group with extensive leadership involvement in the Pennsylvania Association of Realtors, Bucks County Association of Realtors and Greater Philadelphia Association of Realtors. Stephanie Biello is currently serving a second consecutive term as the President of the Greater Philadelphia Association of Realtors, a Director for the Pennsylvania Association of Realtors and serves on the Legislative Committee, the Governance Task Force and the Strategic Task Force at the state level. Stephanie has led the sales team for notable luxury buildings in Center City Philadelphia and in Bucks County. Caryn Black currently serves as a panel member for the Bucks County Association of Realtors Grievance Committee and is a Director, and panel member of the Forms Committee for the Pennsylvania Association of Realtors. Caryn continuously ranks as a top producer in the Bucks County luxury market. She represents notable commercial properties in PA and NJ and is consistently the lead referral agent at Kurfiss Sotheby’s International Realty.
Bucks County, PA
Why Us?
Testimonial
Caryn Black President & Founder
A New York native and Philadelphia/Bucks County, Pa., resident Caryn brings years of experience in marketing and sales along with vibrant, creative thinking to her real-estate business. A true entrepreneur, Caryn’s experiences helming a range of businesses serves her well. Licensed in Pennsylvania and New Jersey, Caryn’s expertise has led her to represent many types of residential and commercial properties, including a number of hotel and hospitality establishments. Her expertise also brings her into the Equestrian arena; Her years as a competitive hunter/jumper has led her to represent many horse properties and estates, which all facilitated a successful sale. Caryn Black Global Real Estate Advisor 267.614.6484 c caryn@bielloandblack.com bielloandblack.com Kurfiss Sotheby's International Realty 6038 Lower York Rd New Hope, Pennsylvania 18938 215.794.3227
“Caryn consistently goes above and beyond to take care of all of her client's needs during the process of buying and selling a home. She knows real estate inside and out and she will use her expertise to guide you and educate you. She is willing to work with your bank, your buyer, your mortgage broker, etc. to ensure a smooth process. I first worked with Caryn to sell my home and she made sure she was present for all showings, to give my home the best opportunity to "sell" to potential buyers. She helped potential buyers find resources for mortgage loans and made excellent recommendations to me to maximize the success of the house sale. Caryn is extremely personable, patient, and down-to-earth. She is also last year, and I could not be happier with her, as a person and a realtor. I wouldn't let anyone I love to buy or sell a home without Caryn Black!” -Holly B.
Stephanie is the 2021 President of the Greater Philadelphia Association of Realtors. She is only the 3rd of 94 presidents to serve two consecutive terms. She lead her association through the pandemic by cultivating realtionships of trust and leveraging them at the most critical time. After moving from Houston, Texas to Philadelphia in 1987 she lived and worked in Philadelphia and currently resides in Bucks, Pa., but has direct sales experience in Philadelphia’s Rittenhouse Square, Montgomery County, and Bucks County area as well. As an associate broker in Philadelphia, she has sold millions of dollars in residential real estate since obtaining her sales license in 2002. Stephanie Biello Associate Broker 267.322.9814 c stephanie@bielloandblack.com bielloandblack.com.com Kurfiss Sotheby's International Realty 1631 Locust St Suite 300 Philadelphia, Pennsylvania 19103 215.735.2225
“Stephanie showed my husband and me condos and homes in Philadelphia for our relocation from Europe. Her intimate knowledge of the market and neighborhoods, her attention to detail, her ability to listen to our needs and desires and intuit our concerns, her razor-sharp assessment and deep knowledge of prices and market considerations, her infectious personality, and her professional, keen, and calm negotiating skills made the project fun and effortless. We were so reassured and enjoyed the whole experience immensely. Without hesitation, we would recommend Stephanie to everyone.” - Alfred S.
Stephanie Biello CEO & Founder
Brooke Black Marketing & Listing Manager
Brooke is the newest member of the team and is the Marketing Coordinator and Listing Manager. Brooke recently graduated from the Kelley School of Business at Indiana University earning a double major in marketing and international business. She is a licensed real estate agent in Pennsylvania and New Jersey. Following in her mother's footsteps in real estate, Brooke brings new innovative ideas for marketing, strategic social media placement and project management skills that keep our transactions moving forward efficiently. Brooke Black Sales Associate 267.893.0625 brooke@bielloandblack.com bielloandblack.com.com Kurfiss Sotheby's International Realty 1631 Locust St Suite 300 Philadelphia, Pennsylvanie 19103 215.735.2225
New Hope, PA
Goals
During our initial consultation, we will: •Review Comparative Market Analysis and sales activity for the past 6 months •Review Basic and Advanced Marketing Strategies •Provide Recommendations to Prepare Property for Market •Discuss Legal Forms and Contracts •Determine Most Likely Sales Range These are the key things that we will focus on and ensure the sale of your property in the shortest amount of time at the highest price possible with minimal stress. We are excited for the opportunity to work with you, and we look forward to your success.
Signature Sotheby’s International Realty yard signs. "Just Listed Post Cards" mailed to surrounding neighborhoods, when applicable. Digital announcement to extensive database and network Social Media Campaign on Team, Brokerage and SIR social media platforms Listing distributed to other Sotheby’s International Realty’s broker sites. Circulated open house/broker tour invitations (per seller approval). Excellent follow-up system on each showing. Communication – Weekly calls with updates, results and feedback If no contract is submitted within the first 30 days, we re-analyze our future marketing procedures with the seller. Keep sellers informed about the transaction and the tasks to be completed. Present, as soon as practicable, all written offers, counteroffers, notices and communications to and from the parties.
Scope of Services Clients are provided with the following services ComprehensiveCMA (Comparative Market Analysis). Professional interior and exterior photos placed on MLS (Multiple Listing System), B&B Group website, Sotheby’s International Realty Website and exclusive real estate internet sites noted in the SIR marketing brochure. Professional Video and/or 3D virtual Tour (Matterport). Advertising in local and, if applicable, national, and international real estate publications. We design an attractive Lookbook with all property information, room dimensions, tax information, and a complete history of the home for potential buyers to read while viewing the property. This Lookbook is for the seller to keep or to give to the new owner when the home sells.
Accountability & Execution Plan Throughout the listing term, we will be providing recommendations, but what good are recommendations if we don’t prioritize or execute? Before we launch the property, we will identify mission-critical tasks, assign ownership, and create due dates for the tasks so that they are complete. As we build this out, more ideas, tasks, etc. may come up. We have a system to make sure that these ideas are documented and noted so that we can stay on task, but we will revisit these action items as others are completed. Also note that while we are working through these phases, it is imperative that we get feedback from you in a timely fashion so that we can keep things moving forward.
Pre-Listing In the next phase of our Listing Process, we will provide a comprehensive plan which includes: Analysis of exterior and interior of property – compile list of repairs and maintenance items – 75 Point Checklist Review your time schedule – Make arrangements for new purchase if needed Marketing Timeline – Photography, Video, Brochures, Website, etc. Listing Paperwork - Review Legal Documents and Deadlines Arrange Showing Instructions – Lockbox, In-Person, Times, etc. Upon completion of this comprehensive plan, we will review the recommendations made and prioritize any outstanding tasks or deliverables that need to be completed prior to moving to the next phase, which would be placing the home on the market.
Clients around the world turn to Sotheby’s International Realty after considering one key question: "Who can do the most for me?"
Philadelphia, PA
INTRODUCTION
Globally Connected Sotheby’s International Realty is the only truly global real estate brand, with a network of residential brokerage companies in more than {{=ifError(nearestNamedReferenceKey('https://data.app.lucidpress.com/dataSets/1816').'Message', 'Message')}} countries and territories. Through our personal relationships, our sellers reach a highly qualified global clientele.
Our Brand, Your Advantage The Sotheby’s International Realty® brand is built on the centuries-long prestige of the world’s preeminent auction house. Our unmatched reputation gives our listings the best-in-class exposure they deserve and it assures buyers they are working with experts they can trust no matter where they are in the world.
A Unique Collaboration The properties represented by our network are exclusively promoted to the affluent clients of Sotheby’s auction house through client events, signature publications, digital newsletters, and on sothebys.com.
Impeccable Presentation Purveyors of fine art and possessions are equally as passionate about their homes, so we take pride in showcasing our properties with rich photography, ultra high-definition video, and virtual reality tours to help inspire buyers and sellers more than ever.
Exclusive Partnerships, Superior Exposure The exposure and worldwide reach of our listings sets us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby’s International Realty. In addition to your home being showcased on sothebysrealty.com, it will also be marketed on more than 100 local Sotheby’s International Realty® websites.
Public Relations Sotheby's International Realty is the most profiled company in the press. Our public relations team fosters relationships with leading media outlets to achieve two objectives: increase traffic to our website and generate exposure for our listings.
Social Media We craft exclusive social media content for people passionate about fine living. We have a growing number of more than 850K followers viewing our content on Instagram, YouTube, Facebook, Pinterest, LinkedIn, Twitter, WeChat and our popular RESIDE® Blog. Our award- winning YouTube channel has more video views and subscribers than any other real estate brand.
sothebysrealty.com Our enhanced website — now in 14 languages/dialects — engages millions of buyers to immerse themselves in your home via high-resolution photography, 3D virtual reality tours and ultra high-definition videography. Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page.
Apple TV Our innovative Apple TV app gives consumers the big-screen details of our properties from the comfort of their living rooms. It’s the best way to explore a home from afar. Our app is the only one that lets users explore via lifestyle and amenities, highlight properties and recent searches, as well as view property videos.
SIR Mobile Our mobile app is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.
Curate by Sotheby’s International Realty Curate by Sotheby’s International Realty is the augmented reality (AR) luxury real estate tool that lets you envision your future home. Any property can be transformed using a curated selection of AR furnishings and décor sets. You can download the app in the Google Play Store or the Apple App Store.
SM
RESIDE Magazine RESIDE® is the Sotheby’s International Realty® brand’s print and digital magazine devoted to the finest in inspirational homes and lifestyles worldwide. It’s a destination for connoisseurs of art, culture, design, travel, fashion, food, and philanthropy — and another impactful way to reach even more buyers.
®
www.bielloandblack.com
We...
leverage our brand’s heritage and sophistication. connect with affluent consumers who share our vision. go above and beyond to meet clients’ needs. offer the only true, worldwide luxury real estate network. partner with leading media to obtain the best exposure. provide unparalleled reach to qualified buyers and sellers. showcase every listing with the highest quality production. utilize the latest technology for even greater impact. deliver a singular client experience. Doing more is our distinction.
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