Despite what I hoped when I made the leap from technology to school public relations 15 years ago, it has never been an “easy” job. We have the honor and the responsibility to communicate about the most important asset in any community - our young people.
On the best days, that means telling stories about the caring adults in our schools that are creating the conditions for students to thrive. On the worst, it is figuring out how to talk about unimaginable loss in the midst of feeling it ourselves.
Over the past two years, there have been a lot of tough days.
You have faced incredible barriers, not the least of which has been the amount of uncertainty and polarization that have threatened to tear communities apart. Despite the fear, anger, confusion, and exhaustion our members continued the work. We know that communication is the glue that keeps our stakeholders connected. It helps us understand a different perspective, even if we don’t agree. It helps people stay focused on what we can do, and what we have done despite the challenges. School communicators have shined much-needed light on the sacrifices and successes of our teachers, support staff, and leadership teams.
We wanted to reach out today to let you know that we see you. We thank you for the extra hours and care you’ve given your school community. We thank you for the grace you’ve given to unreasonable people. We thank you for the ways that you support other school communicators through our CalSPRA tribe.
On the behalf of the CalSPRA Executive and Extended Board Members I have the great honor of serving with, we thank you for being the kind of people who live up to the privilege of being school communicators.