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The Official Trend Report Video for 2017
5 - Researching & Defining Trends
11- David Tutera's Trend Predictions
12- Key Trends
15 - Trendsetter Video Interview with Kristin Banta
16 - Colour Trends
19 - Wedding Themes
24 - Trendsetter Video Interview with Jes Gordon
26 - Celebrity Weddings
29 - Australian Wedding Trends
34 - Venues & Locations
36 - Trendetter Video Interview with Kristin Banta
38 - Luxury Weddings
39 - Styling & Decor
49 - Floral Design
54 - Trendsetter Video Interview with Harmony Walton
55 - UAE Wedding Trends
60 - Linen
63 - Stationery
67 - Cocktails
68 - Catering
71 - Wedding Cakes
Table of Contents
Table of Contents Cont...
74 - Trendetter Video Interview with Matthew Oliver
75 - Destination Weddings
80 - UK Wedding Trends
83 - Beauty
85 - Wedding Entertainment
88 - Wedding Technology
95 - Photography
96 - LGBT Weddings
100 - The Business of Weddings with Wedding Planners
106 - The Business of Weddings with Wedding Bloggers
115 - Contributors
122 - Publishers
Give your design greater depth by really exploring why your client brought this trend to you in the first place. Why do they connect with it? What does it say about them as a couple?
Push beyond the inspiration you've been given and really design something that is fresh and doesn't depict a version of something that has been done countless times before.
For better or worse we need to be aware of trends as social media ensures our clients are aware of them. Its how we use trends that makes the difference between a wedding vendor and an outstanding wedding professional.
As a wedding professional brides expect you to be on top of all the latest trends and to show her how to incorporate them into her day. Let current trends influence your designs, but don’t be a slave, use them to keep your weddings fresh and up to date. Ultimately try to be inspired by them and not led by them.
Design an event that is fresh and timeless and supersedes a mere image found on Pinterest or colour palette a client produces.
Your job as a wedding expert is to take things to the next level and transcend the trend. Push your client beyond what they see in blogs and wedding magazines and don't give them a copy of someone else's wedding.
Defining Trend With
Lace was all over the runway for not only bridal fashion week but also fashion week (both in NYC). So lace is big this year, especially lace clothes and runners for guest dining tables.
Gold metal accent pieces were also on the runway this year, so gold metal with white floral (so as to not take away from the gold being highlighted) and especially rose gold. .. is very big this year.
The 70’s styling has come back on the runways in the past two seasons, so it is now making it through to event design as well. It fits really well with the “bohemian chic” theme which is so huge amongst Millennials
Pink. .. all shades of it. .. have been found prominently on by NY Fashion Week and Paris Fashion Week. So in addition to subtle pink accents in clothing, you find a prominent amount of pink. .. all shades, mixed with ivory and cream when it comes to flowers.
Defining Trend With David Merrell Cont...
Natural elements such as wood, natural marble, geode stones, etc. are making their way into designs, especially table top design. This is due largely to the millennial sensibilities of always tying back to nature.
Geographic shapes and bold stripes are big in interior design this year, so while you may not find it in wedding attire, you are finding it big time in event design, especially when it comes to linens.
A popular trend in interior design is the “open concept”. .. where you can see the kitchen and living and dining room from one area. .. so more and more we are seeing “action exhibition catering stations” where food is being finalised and prepared in front of the guests, versus behind the scenes.
Family tables. . .. which we call “royal tables”, combined with “family style food service” is big. . .. this is a great way for folks that don’t know each other as well, to get to know each other as they share food and a conducive environment to conversation.
Millennials preferences which come from their belief systems are the reason for the Vintage theme being prevalent, given their proclivities towards tradition.
The emergence of the DIY market because of Pinterest has brought forth the popularity of the theme Bohemiam Chic. .. it is an eclectic theme where pretty much onesie or twosies of items (anything you can pull together and combine) can be mixed and matched together.
Family style service is requested more and more now days. .. again due to the preferences and beliefs of millennials.
High tech options for décor from digital mapping, to drone photography, to special effects such as fog machine and lasers are becoming more and more prevalent in wedding event design, due to them being more and more available AND affordable. o Mobile technology such as social media photo booth options, to event apps that are customizable for the entire celebratory weekend, to charging stations and chargeable furniture are becoming part of mainstream conversations when planning the weddings. .. mobile technology is so prominent now that even grandma is up to speed on how to use it!
The images from this first section of the report were produced for the Trend Report by the following talented vendors:
Styling and Floral Design - www.pamelladunn.co.uk
Photographer - www.georginaharrisonphotography.co.uk
Hair and Makeup: www.megangreenhairandmakeupagency.co.uk
Silk Ribbon: www.pompomblossom.com
Embroidery has been a key look on the catwalks. This look translates beautifully into wedding design, so I’m sure we’ll be seeing a lot more of it in 2017. I’d love to see heavily embroidered linens adding beautiful textures and detailing to minimal table settings, and embellished details on stationery.
Another fabric we’ve seen loads of recently is velvet. This is perfect for winter and summer brides alike, adding warmth and luxury. From small touches as bouquet and buttonhole ribbons or larger details such as wonderfully cosy velvet upholstered lounge furniture this in beautifully rich colours.
The ballet trend, as seen at Valentino and Hermes, can really pep up a classic romantic wedding look. From the subtle nude and blush colour palettes, to irresistibly light fabrics with ruffles and pleats there are so many ideas for the modern bride to steal! Nude palettes are undeniably chic, teamed with gold for a touch of luxe or deep slate greys for a more dramatic look.
Also borrowed from the ballet trend, ruffles and pleats will work their way into bridal style and beyond. Ruffles are not only the perfect way to add texture to your bridesmaid dresses (forget 80’s peach monstrosities and think sophisticated chic!) but there are also some beautiful ballet-inspired ruffle linens out there! As for pleats, these are such a modern way to create a relaxed bridal look.
Florals have also made it big on the bridal scene this year, with oversized florals adorning everything from stationery to dresses to headpieces, this is one trend that won’t be going anywhere soon! Brides will be bringing this element into their florals too, with oversized bouquets and blooms creating real wow factor when it comes to reception décor.
Defining Trend With Louise Beukes
Defining Trend With Louise Beukes Cont...
The Rio Olympics have accelerated the tropical wedding trend, with bold bright colours and a carnival feel. Be prepared to see more of this fun and carefree wedding vibe in the coming year! With the uncertainty of Brexit continuing well into the new year, couples will be more cautious about their wedding budgets. The fine art trend plays directly to this couple who want a beautifully luxurious wedding but are careful to spend their money in the right places.
While copper and rose gold is set to start disappearing from our homes from summer 2017, this trend is set to continue well into the wedding season. This warm metallic is tough yet still super pretty, working well with traditional wedding colours such as blush and pinks making it ever popular with brides.
We’ll also see more burnished metals making their way into wedding design, as the industrial look continues to grow. Warehouse and factory venues will gain popularity as couples look to create a contrasting rough-luxe look.
The inclusion of natural textures, with marble being the forerunner, is another trend that easily translates into weddings. From stationery to tableware and cakes to linens, this beautiful finish works wonderfully with the ballet, blush and rose gold trends too!
We’ll also start to see deeper, darker stones such as travertine and onyx, as well as clay and terracotta. While Pantone’s colour of the year for 2016 were the soft and muted Rose Quartz and Serenity, I think next year’s palette will take inspiration from the bold, rich brights that have been increasingly seen over the past 12 months. Tropical-inspired prints inspire weddings filled with palm leaves, brightly coloured blooms and fun touches (think flamingos and cacti), and perhaps even a newfound love of green shades.
David Tutera's Trend Predictions
"Floral for 2017 is going the modern industrial route. We’re taking this year’s trends like metallics, and softening them with clean white, creams and ivory tones paired with natural elements and geometric accents. Rather than your average “wedding-y” feel, we’ll be seeing more organic components like succulents, smilax, petrified wood and moss take center stage. In the past, these elements have been considered secondary and used to accent floral, but the trends in 2017 are going to be reversing things a bit with floral being used to accent greenery--think cream rose heads scattered on a bed of moss."
"In 2017 we will see more stylized tasting menus with tableside service rather than your traditional full course meals--think refined small plates like artisanal Tuscan flatbreads or shrimp and filet mignon skewers. This let’s you keep the sophistication of your menu, while having a little twist on the traditional sit-down dinner, making it more unique and fun for your guests."
HIGH TECH DECOR
Key Trends with Brooke Keegan
Colour. Our couples are moving away from the neutral tones and adding pops of colour to the design
Using Unconventional Materials. Our clients are using more residential pieces in the overall decor, not just floral
Interactive Late Night Food Stations. Try ideas such as build your own ice cream cookie sandwich or dress your own donuts
Smaller Wedding Parties. Many clients are opting for only a few members in their wedding party- sticking with siblings of just a few friends
Fine Dining Experience and Pairings. Clients are treating their guests to a fine dining experience during the wedding, wine pairings are becoming very popular.
Jes Gordon tells us that movies with incredible cinematic presence seem to influence wedding palettes even if the subject of the movies have nothing to do with the wedding genre. Movies such as The Danish Girl which had so much art and stunning visual scenes in it embody an ambiance that people want to take with them long after they watch the film.
Jessie Thompson believes the wedding scene and fashion from The Light Between Oceans is going to be a source of sweet inspiration too - think vintage garden party without the china tea cups or hessian and jam jars!
Louise Beukes says the remake of Disney classic Beauty and the Beast is sure to inspire romantic brides wanting to capture their childhood memories of this enchanting movie.
Sandra Santoro believes that every time a British TV series becomes popular, we observe the trend of reproducing some of its elements in weddings. This happened with Downtown Abbey and will most likely be happening again with The Crown.
Movies Influencing Design Trends in 2017
As part of the International Wedding Trend Report 2017 we streamed some LIVE interviews with wedding trendsetters from around the world who gave us their opinion on what will be hot and not for 2017. The interview below was with the fabulous event producer and designer, Kristin Banta.
I asked Kristin how you take a trend and give it a unique interpretation and for her the biggest challenge is trying to transcend a trend with each individual client and go beyond it. Again she asks questions. Where does your client exist within that trend? What in that trend represents them? Once you know the answers, that trend can be morphed and pushed and pulled, to have a unique spin. The trend then becomes indicative of the client’s brand story.
As for what we are going to see trend wise in 2017 we talked about the continued evolution of mixing things up, from metallics to seating, but in particular the use of bold colour with couples taking bigger risks with colour in a more interesting, luxurious, elevated implementation.
We also heard from Kristin that we are leaving behind the Bohemian look to a more sophisticated look with a residential feel. We are moving away from the traditional approach and florals are being replaced by residential decor, which is exciting.
Wedding Trendsetter Interview
Rhiannon Downie-Hurst predicts neutral and grey pallets will be popular in 2017, fresh blues, muted tones, garden greens and warm shades of red and orange will make an appearance.
The garden greens of course work in beautifully with the Pantone Colour of the Year, Greenery.
Denise Fouracre tells us that she rarely gets asked for anything other than blush, pink and apricot with plenty of white and fresh green foliage.
Igal Sapir says he is seeing neutrals as a front runner with ivory and grey being a popular choice among all couples.
Designed by Academy Student:
When Pantone announced the colours for Spring/Summer 2017 it was no surprise to see Pale Dogwood emerging as one of the clear favourites. This gorgeous feminine colour is part of the reason most of our wedding experts are telling us that blush pink is one of the most asked for colours for 2017.
Ms Polka Dot tells us that blush pink is as popular ever and while neutrals are always a favourite, the new colour schemes we are seeing mixed tones. Think deep hydrangea blue with peach, marsala with rich golds and white with copper.
Sara Burnett reiterates this by saying that pink will get a little stronger than this past year. "We saw it all over the place in the form of rose gold in 2016 and now that we’ve embraced pink again (and all of our iphone products are that hue!) we’re going to amp up the volume on it!"
Designed by Academy Student:
Josephine Mulle Schønwald
Colour Trends for 2017
"All the metallics! Gold and copper are again strong for 2017 weddings." Ms Polka Dot
"Although ‘metallic’ isn’t quite a colour, the shiny shades are certainly taking over the wedding industry by storm. We’ve seen increased popularity with metallic candles and candleholders, in all shades imaginable. Gold is ever-popular and we have seen growth in unique metallic shades, like rose gold and gunmetal. Silver has also made a comeback and will have its place in details throughout the year. Partially thanks to the Moscow Mule, we have also seen an increase in copper accents lately." Igal Sapir
Wedding Themes with Jes Gordon
We are seeing a lot of couples go back to nature, we call it; Opulent Simplicity. This means more diverse and dimensional decor and venues, such as buying out a ranch for a week end somewhere fabulous most of their guests have never been before.
Couples want something that is warm and inviting but also elegant and something that they want their guests to be organically impressed by. Our clients are enjoying rambling floral runners with lots of texture and varied views from all angles so each guest has a different take on the centrepiece. Overall, our clients wish to have an experimental take on their weddings not just a visual one, they want to achieve a perfect balance of joy across all five senses.
Wedding Themes with Sandra Santoro
Wedding Themes with Pamella Dunn
We are ridiculously excited going in to 2017. The emerging trends are varied and diverse with an influence to suit every style. From dramatic tropical designs led by bold leaf prints, and masses of glossy foliage fuelled by Pantones colour of the year; Greenery, to the quiet calm of the Danish lifestyle craze Hygge. Easily translated the essence of calm can be introduced with rich warm fabrics, furs and a sea of candles. Marble and powdery hues of white and grey are offering a serene and romantic flavour. Whilst huge oversized floral installations remain a favourite, where it is definitely the bigger the better, with an abundant, unstructured and natural design. Living walls replace the floral backdrop as flower walls take on a seriously horticultural vibe.
Contemporary, modern and industrial settings are potential on-trend backgrounds with the preference for wide open spaces enhanced by the use of metallic color combinations. The emergence of concept of reinvented events. in food choice with an eye on aesthetic factors as leading concept of reinvented events.
The fine art wedding trend is the new vintage, and it’s not going anywhere fast! From calligraphy to British-grown florals, indulgent menu’s and the finest materials, this trend is all about keeping things simple and elegant, by having less but curating the most beautiful, artisanal items at every step. For couples seeking simplicity, greenery will play a huge role. From chair garlands to table runners, foliage is taking centre-stage
We’ve seen hanging décor creep into wedding design over the past few years but more industrial-style weddings and venues are finally giving couples, planners and stylists the ability to really go wild with this trend! Think hanging wildflower meadows and opulent floral chandeliers! Industrial venues are going to be big in 2017, as couples get more adventurous with the rough-luxe look.
Wedding Themes with
Much less vintage. Much less demand for arbours and backdrop with draping and fabric. More Elegant Rustic or Country Rustic. Massive oversized floral on table stands and on backdrops. Couples are hosting more smaller mini weddings (less than 30) and spending more money on small events with high end details such as catering, beverages, décor and key supplier such as cars and photography. This means that the designer needs to pay more attention to detail. Coordination and Event Management is huge. Time poor brides are wanting to hire professional helpers to look after details. Gowns are becoming quite slimline and less ballgown styles. Veils are getting longer. Bouquets are not as wild and large as they were. This trend caught on for a while but has since quietened off.
It's definitely more about refined elegance that statement making - you'll see soft neutral colour palettes and a much bigger focus on quality over quantity. Smaller weddings, but with a cast of amazing vendors that still give a "wow" factor. The "fine art" wedding movement will keep growing too, as the luxury market continues to seek a more tangible experience, and with the growing number of film photographers we're seeing now. I do also think we might see a little 70's revival feed through from the fashion industry in 2018 - warmer earth colours and gorgeous patterns.
Wedding Themes with Jessie Thompson
Wedding Themes with Denise Fouracre
My first Trendsetter interview was with talented event producer Jes Gordon. We chatted about inspiration and where you can go to be inspired. Jes suggested visiting the flower market, going to gift shows and furniture shows to see what’s current. It allows you to see trends from different industries, which can then be taken back and given a unique twist. For Jes, New York City is one of her biggest forms of inspiration. She loves to get her inspiration from the streets, through fashion, art, music, food and wine.
Some of the things Jes talked about really resonated. Just as we talk about in our courses at the Academy of Wedding and Event Planning Jes stressed how important it is to incorporate the five senses within the design of your event. How a successful event is something that touches upon the five senses and should evoke an emotional response, as well as a visual response.
The images from this second section of the report were produced by the following talented vendors:
Art Direction & Styling: For the Love of Weddings
Photography: Rocksalt Photography
Venue: Garthmyl Hall
Flowers: Pheasant Botanica
Cakes: Tiers of Happiness
Macarons: Calon Macaron
Stationery: Anon Design
Tableware props supplied by: The Vintage Hire
Silk runner: Kate Cullen
Bridal Wear: Lucky Sixpence Bridal
Headwear: Couture Bridal Accessories
Lingerie: Daisy Sheldon Embroidery
Shoes: Rachel Simpson
Make up: Leah Sims
Hair: Paul Garett
The Story of Small Batches - I practically can’t think of a celebrity with whom we’ve worked who hasn’t made a big point about the sourcing of the food to be served with an emphasis on some kind of vegetarianism, and in business there’s been a big push towards the “story” of the people behind the product that makes customers fall in love. Since celebrities can pay the prices of items produced in smaller batches with the highest quality ingredients, the details of Stanley, the third generation goat farmer who makes sure his herd only digests the most robust grains will play front and center. The backstory is everything and we’re going to see that story actually noted and referenced in food stations just like we used to see a bookstore employee’s favourite read with a detailed explanation of “why” noted under a special tome.
Industrial Meets Found Objects - Every wedding strives to communicate personal touches and a certain uniqueness. Combine those omnipresent goals with our love of the sourcing “backstory” and more and more weddings are going to include found objects, locally foraged elements and complimentary furniture pieces like one or two off sofas that haven’t necessarily been produced en masse.
Sticking with White - Call me crazy, but it seems that the call for colour in bridal fashion has been going for a bit, whether it’s light pink hues for the gown itself or colourful shoes in shades of azure, I don’t see celebs embracing the colour story. Now, if Lady Gaga were to walk down the aisle in the Spring of 2017, I have no doubt she wouldn’t don ivory, but for the most part, I think we’re going to keep seeing A-listers wearing white and it’s one of the few places tradition reigns.
Paper, Paper, Paper - Most celebs are pretty tight with their digital nuptial footprint. Physically printing something seems to lend itself to slightly more control over the dissemination of details that usually start with a beautiful invitation. Invitations are a place where quality is readily apparent, so when you’re busy hand delivering those little missives, it’s kind of hard not to have gorgeous escort cards and 3-D printed menus somehow following suit. Which leads me to…
Oh Wait, They’re Married? - More than one celebrity has pulled the wool over our eyes when it comes to the fact that they are ALREADY hitched. Whether it’s because they value privacy, are marrying a “non-industry” person who feels more comfortable keeping it low key or just because they don’t want to deal, there will be many more post wedding recaps that had us all completely fooled.
Celebrity Wedding Trends with Marley Majcher
Celebrity Wedding Trends with
Renee Strauss & Brooke Keegan
Renee Strauss tells us that destination Weddings are the weddings of choice for the celebs: rich & famous! They can have their privacy and often the location becomes part of their "brand" (and the location/property can capitalise on this, as well).
Brooke Keegan tells us she is seeing celebrities leaning toward small, private elopements followed by a large party with all of their family and friends at a later date. With privacy being so important, completely unplugged weddings will continue to be popular.
Celebrity Wedding Trends with Harmony Walton & Fabrice Orlando
Harmony Walton tells us that destination weddings continue to be on the rise and celebrity couples love them as much as the next couple. I think we’ll see more destination weddings for celebrities, and in further far off locations – more Europe and beyond, in places their friends haven’t been married before or even been to before.
Fabrice Orlando believes celebrities will spare no expense as they make their way to off-the-radar locales to celebrate their Big Day. Over-the-top décor will continue to dominate designs, with special attention made toward vertical space.
The ‘surprise and delight’ element is also at the forefront of celebrity weddings for 2017. Couples will find ways to enhance the guest experience with breathtaking entrances, fun icebreakers and unexpected entertainment to set the tone.
Australian Wedding Trends
Today’s wedding consumer is very drawn to the story behind the brand and people who are passionate about their niche area of expertise will do exceptionally well, if they can engage their potential customers with their brand story. Instagram is a valuable tool for achieving this in our industry, as our potential customers are sponges for ideas and inspiration and they enjoy the feeling of being part of a creative community, even if that experience comes from being the consumer.
At the I Do Crew our biggest investment in 2017 in terms of marketing will be Search Engine Optimisation. We believe making, ‘very good friends’ with Google will be important for businesses over the coming 12-18 months. This must be backed up by exceptional customer service. Today’s consumer can send off a lot of enquiries in a very short space of time. One of the ways a business stands out, is the speed at which they respond and in 2017, an automated reply will not cut it. You need to engage your customer as soon as you can, to put yourself in the running to secure their business. Instagram & Youtube are other platforms we are interested in exploring the potential of more, in terms of advertising. We are also investing in App development as a way of offering our target audience more tools that complement our service.
The last 5 years have since some of the biggest changes in the wedding industry for many decades. For those of us working in the industry, these are indeed exciting times and one of the biggest trends I see emerging, as a wedding business person, is the extensive opportunities available for people with a passion for their craft and the willingness to engage with their customer’s needs. Niche businesses have to work hard, because their services, or product lines are limited. The same goes for small businesses, especially if their service is limited to a specific geographical area. But our customers are hungry for unique options and personalised service, which means that if you can make your customer feel special, or part of something unique, you can do well.
We have invested in this ‘trend’ at the I Do Crew, by focusing our business on helping clients who want to plan and design their own weddings. Because there is so much wedding planning & design inspiration and information around for couples to draw on, many are embracing this experience. But, they still need help on the day, so they can then step into the role of Bride & Groom. The I Do Crew specialises in On the Day Coordination and we believe that our business model will service a strong growth area of the wedding industry. Our couples are creative, busy professionals, who enjoy focusing on detail and managing projects. They are a new breed of DIY Brides and Grooms.
Niche business are finding success in all areas of design; from interiors to fashion. You only have to turn to Instagram to find artisans forging ahead with successful business ideas. What is also exciting, is that designer, hand-crafted items are no longer only available to those with healthy budgets. We have seen a big shift in this with homewares for example. Handcrafted and bespoke products, that are affordable and made by people who are passionate about their craft, is one of the biggest emerging trends in design generally and it is starting to be reflected in weddings too; handcrafted macrame backdrops for example. We have also seen this in catering and with movements like Paddock to Plate. I believe this embracing of ‘design’ led weddings is more than a trend; it is a movement and it will grow well into 2017 and beyond. People are open to experimenting and don’t feel bound by traditions. In 2017 a wedding can be whatever a couple wants it to be.
Complimenting this movement will be a trend towards slowing down. Trend forecasters are expecting some backlash against technology. I will go out on a limb and say we will see the end of the Instagram hashtag for weddings by late 2017. Couples are already starting to take a stand and ask guests to refrain from taking photos during their ceremonies. This is something the I Do Crew has experienced already. This will filter down professionals at weddings too and something professionals may find themselves up against in 2017/18 is more couples not wanting their wedding shared across social media by the vendors working for them. This will present a unique challenge to professionals who currently use Real Weddings as their key promotional tool. This may lead to more Styled Shoots and I think 2017 will also see more wedding professionals using video to showcase their Styled Shoot work.
Australian Wedding Trends Cont...
Whilst I love people who embrace their personal style, along with the eclectic, unique and different, there is no doubt that our industry is influenced by trends and what is popuIar and it is fun to dive into that and consider what is going to be, ‘the next big thing’. I am hearing that sparkle will return to weddings in 2017 and I think this is true, to an extent, but don’t expect bling. Couples will invest in their sparkle. But towards the latter half of 2017 and into 2018 I think we will see Weddings delve further into more vibrant and bolder design choices; strong colours, more mis-matched items, pattern and texture. Trend forecasters are talking a lot about the way young women are beginning to turn away from finding role models amongst celebrities, towards stronger and healthier role models, with political influence on the world stage.
into more vibrant and bolder design choices; strong colours, more mis-matched items, pattern and texture. Trend forecasters are talking a lot about the way young women are beginning to turn away from finding role models amongst celebrities, towards stronger and healthier role models, with political influence on the world stage. The popularity of women like Michelle Obama & Children’s/Women’s Rights Activist, Malala Yousafzai are examples of this. During 2017, this will filter down to choices they make about what they wear, how they furnish their homes and eventually it will be reflected in the way they want their wedding to look and feel too.
The biggest trend in interiors in 2017 will be the move away from the Scandinavian look and lighter coloured woods. Dark wood is on its way back, in a big way. Woven baskets will be popular in homewares too and I think we may see the return of woven items in floral design. Metallics will remain popular, but copper has had its moment for now; brass and bronze are on their way back in. Marble will still be popular, but the tones will get darker and warmer. Couples will continue to play with a mixing of styles, but things like rustic elegance, or victorian romance will give way to more controlled forms of rusticity. The emerging styles will be raw and clean.
Written by Christine Ligthart Director of Education for the International Academy of Wedding & Event Planning/Tutor/Mentor and Founder and Creative Director of the I Do Crew and Co- Founder of Styled Images.
When I think about the weddings we will be part of, or feast on via social media, blogs and magazines over the coming year, I am most excited to see the continuation of the trend of couples, ‘telling their unique story’, through their wedding. I want to see less weddings that look the same and more things that make me go, wow, look at what they did there. I want to see friends and family moved by elements included in a couple’s day, because it is a reflection of the couple themselves. I am excited to see the wedding industry embrace this too, not only in the work they do, but in the way they approach their businesses.
Of WedShed’s collection, three of the most unusual wedding venues being booked are an ex-prison, an old school and a castle-turned-gin distillery.
Couples are looking for flexibility in a wedding venue – places that allow them to inject their own personality. This might be via their styling, or by allowing them to bring in their own suppliers whose work resonates with them. As wedding days increasingly become more customised and individual, the venues that allow couples to create a big day that says ‘this is us’ are the ones that will see the most success.
For us, the must-have venues are those that have a history or past life to them, for example, old farm sheds, mills or industrial warehouse spaces. There’s an authenticity and beautiful vibe to these venues, and it’s heartening for couples to know that they’re contributing to the ongoing history of the space.
Venues & Locations with Wedshed
Top 5 Styles
CONVERTED WORKING SHEDS
BREWERIES & WINERIES
The venue search is one of the very first steps of wedding planning and it’s often the point at which the couple feel those first stressful ‘planning’ moments where it seems the venue of their dreams just doesn’t exist. The wish list that couples are armed with prior to the search can be, let’s say, optimistic.
Couple’s will visit on average 4 locations before they find ‘the one’ and a relaxed affair with family & friends is still the top priority for wedding days so couples are wanting to find a venue they feel at home in – warm, welcoming and super friendly.
In 2016 we saw the rise of the ‘back-garden wedding’ where the at-home vibe overflowed. This isn’t going away for 2017, but not all couples are fortunate enough to have a tipi-sized field as a garden so we’re seeing home-from-home venues becoming increasingly popular.
Sticking with the outdoor trend, we love the strong statement greens making an appearance in Pantone’s 2017 colours. So where better to find this trend than in the woods, but not just any ol’ woods, I’m talking luxe woods.
Hygge has been a key word on everyone’s lips and it continues into the wedding world. Think log cabins, toasty wood burners and secret woodland hangouts where there’s an abundance of blankets, kisses and whiskey.
Leaving the woodlands and the back gardens behind, let’s head into the city. The city wedding has many guises, from chic and elegant to raw and industrial. But I’m crushing on a ‘Room with a View’.
Venues & Locations with Coco Wedding Venues
Yep, if you’re going to marry in a big city then let’s see it! Ceremony & Reception venues with floor to ceiling windows, vistas of cityscapes and a roof garden to boot are hot property.
The botanical and tropical trend was serious for 2016 and I think we’ll continue to see this in 2017, but possibly softer and with a more fine-art edge. Instead of orangeries and hothouses think Winter Gardens. Walled Garden weddings are a true English classic, but the unusual will always draw the attention of our couples.
Individuality is really key to our couples; and the desire for flexibility is stronger than ever. As well as being able to choose their own suppliers, these guys also want to be able to party until the early hours – so this is my little nod to the no curfew-wedding venue!
The Wedding After Party can be found in many forms – a late license, an underground drinking den, a retirement lounge or it can be as civilized as a morning-after-the-night-before brunch.
I had a great time chatting to event producer extraordinaire Brit Bertino. Brit is lucky enough to plan events in Las Vegas, all over California, Seattle and Mexico so her clientele is quite varied, as are the events she plans. The trends differ from one region to another so her predictions really cover a broad spectrum, which makes it all the more interesting for us.
We chatted about inspiration and the industries we turn to when we want to be inspired and one Brit mentioned was the fashion industry. She sees Europe as leading the way in fashion, which is nice to hear, as it is certainly the US that leads the way in wedding and event design.
When I asked Brit where she heads to be inspired her answer was not at all what I expected. The standard answers tend to include going for a walk or run, surrounding yourself with nature, flicking through an art book etc., but for Brit her ‘go to’ place is the airport. Yep you heard me right, the airport. I think that’s fabulous because she’s right. There is so much to see and so many different types of people to be seen at the airport. It is full of inspiration everywhere you look. So the next time you’re feeling uninspired maybe a quick trip to the airport is in order.
But what about the trends? What were some of Brit’s top trend predictions? Well one thing resonated with me and that was the return of bling, although it has been renamed to crystals now, but it is essentially the same thing. People are starting to spend money again so the scaled back affairs are starting to move over in favour of a more lavish and luxurious event.
The images from this third section of the report were produced by the following talented vendors:
Photography: Belle Cooper Photography
Styling: Elizabeth Jean Wedding
Flowers: Petal Pusher Flowers
Hire: Taranaki Events Specialists
Lindsey Epperly says that as a luxury travel consultant and destination wedding/honeymoon expert, she is seeing more couples opt for multi-generational friendly resorts. Now more than ever, brides and grooms are choosing resorts that are appealing to multi-generational families since everyone from grandma to their youngest nieces and nephews are coming to the wedding.
"Another trend we're seeing: destination weddings turned into vacations. Couples are utilizing the extra time together to make a full wedding weekend and actually enjoy their guests. Their itineraries include a welcome party, lunch and lawn games, hiking, yoga with the women, a rehearsal dinner, ceremony and reception, and send-off brunch. And, as a result, the guests get more of a vacation by staying an extra day or two. However, if you find your guests are staying even longer post-wedding to make the most of their trip, I suggest properties that have at least two of their resorts in one area so you can move from one resort to another to change the honeymoon spot (for privacy from your wedding guests)."
Sarah Chancey tells us that she's seeing two fun trends for nearly all of their luxury weddings for 2017. "First, over the top florals in the form of floral walls and hanging installs, is extremely popular with our clients. They are ultimately looking for something timeless, but unique - something that will be a conversation piece and will create a memorable wedding experience. Florals are an easy way to add a custom touch, while keeping the focus formal since they are organic.
We're also seeing a large number of brides bring the groom into the design by getting him excited with custom whiskey tasting stations or a cigar bar for the groomsmen. This is a fun treat for male guests, who otherwise might be easily disengaged from the festivities."
Denise Fouracre tells us that she is getting requests for wooden arbours and a big demand for Faux. Foliage walls. Less flowers, more greenery. Industrial metal backdrops with fresh florals, mostly commissioned by florists. Many of our brides are enjoying styling their own weddings.
Arches and industrial style backdrops are bigger than they have ever been. Faux flowers are huge. 90 percent of bride request them as they get to use the flower of their choice, previously out of season. Food styling is popular too. Catered food tables and food stations are being recognized as being a part of the styled setting for most weddings.
Industrial backdrops and custom metal floral stands are the big signature pieces that are popular. Hand painted welcome boards and blackboards are still reigning supreme.
Styling & Décor
One trend which seems to keep repeating itself is the use of clean gradients of white flowers in masses. This look gives a very polished but ethereal setting for a wedding. This can also be enhanced by using a metallic element in order to obtain a more celebratory yet elegant feel. Other trends include succulents and overflowing greens. This may be for a more untraditional bride but who still wants an organic elegant look. On the flip side of that, many of our clients are choosing to put their budgets more into “hard goods” meaning that they are happy with the décor being provided by other elements such as; specialty dining tables, chairs, lighting, couture china and serving pieces, custom napkins often complimented by masses of candlelight.
We are seeing a lot of couples choosing a Grand Reception style party versus a sit down designated dinner. We offer more lounges and communal tables to give their celebration a diverse and socially forward atmosphere. This allows the party to have a consistent flow instead of having to break for dinner courses. It also allows for a certain kind of freedom for your guests to socialize with people they may not already know and they can choose when they wish to eat, drink or dance as well.
Wedding Styling & Décor with Jes Gordon
Every December the Pantone Color of the year come out. I feel that this plays a huge part in event design. Most couple’s like to pick one or two colors to base their whole event design around so having the hot color of the year makes a big impact on these decisions. This color often dictates the entire event palette even including the bridesmaids dresses, grooms tie etc.
Lighting will always play a big part in events. Most people don’t fully understand the effect that ambient lighting has until they truly experience it at their event. Beyond lighting a room,, technology is advancing so fast that new methods are now available such as video mapping. Video mapping is a glorious way to tell an animated story through technology and also gives a lovely and subtle movement to any event.
Wedding Styling & Décor with Igal Sapir
Geometric shapes are a big trend – whether it’s candleholders or side tables, anything with lots of angles is making a splash! With that, we’ll be seeing more modern and industrial accents in 2017 weddings – not just warehouse venues, but in the colors, furniture, décor and florals as well. This look will slowly replace the rustic theme that has been quite popular in recent years. Garden weddings are also going to be popular, with lots of florals, greenery, candles and natural elements for a very romantic feel.
We expect to see hanging décor evolve with unique and innovative designs. From floral arrangements to lanterns and candles to bars, 2017 will be the year of hanging décor.
In 2017, candles will become more of a front-and-center element at weddings, as couples become more creative with their vessels and candleholders. We also expect to see custom bars in next year’s weddings, decorated with décor, florals and candles to match the event theme.
The mixture of textures – hard and soft, masculine and feminine will be a favourite in 2017. Infusing your location, your culture, your family and honouring that heritage will continue to rise in 2017, especially with the recent US elections which have sparked an even deeper root in family.
We will continue to see hanging décor become popular in parts of the world that have yet to really use it but in the cities like NYC and LA, the style of it will shift to ideas, materials and styles we haven’t seen in the past. A new spin to hanging décor will start to emerge in addition to further use of the entire event space, from floor to ceiling, putting more emphasis on the walls or negative space in the reception as well.
We will see more inventive use of lighting and projection mapping to reinvent a space in new and technologically advanced ways.
Signature elements will include sparkle, floral, woods, residential elements.
Wedding Styling & Décor with Harmony Walton
Wedding Styling & Décor with Kirsten Butler
Commissioned illustrations from the likes of de Winton Paper co prove to be a big hit with my couples time and time again and I have no doubt will continue to do so.
They truly offer up a timeless way for brides and grooms to put a personal stamp on their wedding day. Watercolour paintings of your favourite blooms, a family crest or a custom drawing of your venue the possibilities are limitless.
Illustrations don’t have to be solely for your invitations either, they can really create a talking point on your table plan and a true personal touch on your place settings.
Seeing it as another opportunity to really inject their personalities in to their big day, couples are seeking out artisanal ceramics, gilded cutlery and ornate glassware to really give their guests a feast for the eyes.
Couples also know their guests are likely to need respite throughout the day which is where the “wedding lounge” comes in to a league of its own. These are versatile areas that can really allow guests to feel at home.
When looking for wedding trends of the future my first thought is to seek out what is currently “happening” in interior and fashion, it is easy to see what key elements will fluidly translate in to the world of wedding décor.
There is no denying that Botanics has been having a bit of a moment and this shows no sign of slowing up. The feminine and organic Botanical look embraces a curiosity and true adoration of nature.
Imagine simple arrangements of leaves, branches or palms – lots of greenery with minimalist vibes. For a more dramatic effect, I adore the idea of incorporating a canopy of greenery that hangs high above guests’ heads.
In strong contrast I also believe we will be seeing a lot more cascading florals. This aesthetic includes an abundance of blooms, but with an unstructured feel. lmagine centrepieces that drift across tables, bouquets that overflow with buds, or decorative blooms that cascade down your wedding cake.
Couples are seeking out alternatives to the traditional canapés and wedding breakfast and I am increasingly being asked to style grazing stations and desert tables for them. I personally adore the idea of these cocktail hour or late night snack stations and think it’s great how these foodie hot spots can be used to add pop of colour to a venue and truly get guests mingling.
Wedding Styling & Décor with Sandra Santoro
Greenery wedding design will continue to be popular in 2017: from green elements and nature-inspired décor, to wooden rustic decorations and whimsical forest weddings. High drama will be achieved through the use of bold colours mixed with neutral, muted palettes in hanging décor and tall centrepieces. Neutral palettes for fairytale classic weddings with a touch of gold would also be one of the preferred options.
Hanging décor is going to continue being big in 2017, but limited to luxury weddings. In Italy this trend is still relatively new: use of leaves, branches, suspended plants and lots of greenery with a focus on the natural, wild effect.
Revisited trends are inspired by painters’ landscapes (watercolours) and gardens, use of calligraphy with a focus on words and fonts, stones and carved wood items incorporated as decorative elements alongside with handmade paper.
For signature elements we're seeing personalisation in small details ranging from favours and stationeries to wedding cakes and signature cocktails.
Lighting seems to be keeping its popularity in 2017 with an increased use of Edison lighting, festoon lighting and colored lights, but also introducing lettering lighting signs and pattern projections.
Wedding Styling & Décor with Pamella Dunn
Clients are enchanted by the twist on styling we have seen over the past few years, as rustic gets a luxury edge, and vintage leans towards a glamorous Victorian feel. Incorporating a stylish elegant design in to the industrial trend has seen a chic city vibe appear, whilst pure romance is picking up in popularity using chalky whites, blush pinks and the accent of the moment - rose gold Details play an important role in celebrating the couples personal styles and story. Place settings, handwritten calligraphy stationery, bespoke signage, and monogramed accessories are all popular requests.
Hanging décor adds scale and drama to any design, making a fabulous impact with just one installation. Foliage chandeliers are everywhere, I absolutely adore them and can’t see this trend going anywhere soon. However, canopies of lanterns, and bunting appear to be on the way out.
As couples seek to create a wedding unlike they have ever attended themselves quirky venues and fun ideas adding a sense of theatre are sought after. Giant LED walls with live streaming are the very latest production statement for the after party. Gin bars, pimp your Prosecco stations, festivals, theme parks, flamingos and dinosaurs are featuring in the none traditional weddings, whilst humble flowers, the carnation and chrysanthemum are seeing a resurgence in popularity.
Lighting is now one of the key areas for our clients when first discussing the overall style and design. Lighting is a great influencer on atmosphere, mood and ambiance taking a wedding from really fabulous, to ridiculously spectacular, and it’s a design feature we are happy to see appearing as a priority. Edison and festoon lighting are featuring alongside draping, with illuminated bars and lounge furniture being used to create club night chill out areas. Whilst candles are a key trend when displayed in abundance both inside and outdoors, decorating stairways, aisles, ceremonies, fireplaces and just about anywhere with magical candles in varying heights and vessels is a real winner when it comes to styling a truly fabulous wedding.
Must Have Hire Items
We chatted to Paul Harding from Innovative Hiring in Dubai and he told us that the most popular hire items for weddings in 2017 are rustic wooden tables, mix and match chairs wire/wooden.
The emerging themes are pastels, rose gold, green and lots of foliage.
Ghost chairs are still an absolute must have item and when it comes to tables U shape, half moon, and rectangle are in.
The images from this fourth section of the report were produced by the following talented vendors:
Photography: Ryan Polei Photography
Styling: Elizabeth Jean Wedding
Flowers: Petal Pusher Flowers
Hire: Taranaki Events Specialists
Floral styles for the coming year are definitely moving towards a more abundant look. More natural and free flowing designs are becoming popular, with the use of plentiful foliages and seasonal flowers. Lavish arrangements are making real statements, while the demand for romantic English garden style arrangements is encouraging the demand for British grown flowers.
Ever since Dior used a million flowers for their Autumn/Winter couture show in 2012, flower walls have been headline news. Dramatic, bold and very expensive to create, they have been the mainstay of every celebrity wedding. I’m seeing a move away from them however, as couples opt for a more natural and less manicured look for their celebrations.
Following on from flower walls, hanging installations are now proving very popular, as they can be considerably less expensive than their vertical counterparts. Floral and foliage chandeliers are a wonderful way to make a statement and create real wow factor. Event spaces like marquees and barns lend themselves particularly well to these type of decoration, as they can be great way to disguise unsightly features or interiors that need extra decor.
Floral Design with Simon Nickell
Floral Design with Flowers by Cina
For us the trend continues to be abundant. However dimension is key whether that be with flower composition or the addition of greenery. While a soft palette of blush and ivory continue to be the most requested palette, we are seeing that palette with a small pop of colour such as hot pink or bright coral.
The floral wall is transforming into lush greenery walls with hints of flowers and unique personal touches such as Monograms, etc.
The full floral crown is trending out, however, minimal floral crowns and small flower hairpieces are still going strong.
Floral Design with Eddie Zaratsian
I'm noticing that clients and styles are leaning toward more modern and cleaner looks. The modern presentation joins both abundance and minimalistic details. For example, in New York style, a person can live in an elaborate and ornate pent house, but their wedding can be simplistic, modern and gorgeous at the same time.
I think the style of 2017 will be both abundant and minimal. It truly depends on the client, and the personality, taste and lifestyle that client lives. Minimal doesn't mean it's not elaborate or abundant. You can take a simple concept and elaborate on that. For example, if a bride's favorite flower is a sunflower, which is normally simplistic, you can take it to create something grand, like a full sunflower field walkway to the altar....
I think flower crowns are ready to rest in peace. We've seen it many times these past couple years. If the style of the wedding permits it, like a bohemian wedding, then I think it's fitting. But if it's not necessary, I don't think it needs to be pushed.
Floral Design with Elizabeth Marsh
Overall I think the influence of the Millennials is driving brides towards a more adventurous, creative and expressive use of flowers. Wedding bouquets are starting to become more creative - certainly this summer I sold two bouquets that never sold when I first designed them for a catwalk show two years ago. This year they are the ‘must have’ accessory. Our love affair with candles and flowers in still very much ongoing but the choice of vases and candleholders is much greater this year and so I think we have not finished exploring this particular avenue – next year though I expect the trend to be around unusual vase and container designs, colouring and concept.
And, also driven by the Millennials, the trend towards more informal designs and overall atmosphere will start to dominate next year. The focus will be on creating an amazing atmosphere rather than simply impressing guests with pure volume of flowers. The last trend that I think will come to the fore is that of recycling after the event. We send all our leftover event flowers to a charity to deliver to local hospices and old people’s homes. This is increasingly important to savvy Millennials who have grown up with the concept of provenance and sustainability.
There is generally a fair bit of money in the economy right now so I expect flowers generally to be abundant next year. How Brexit will affect that if we do withdraw from the EU in March as planned no one knows, but the likelihood is that the immediate effect will be a withdrawal of confidence and so a reduction in expenditure all round. Having said that, brides today are reversing the trend towards ‘do it yourself’ and thinking they can get something for nothing and seem much more realistic about what they can get for their money and also more savvy about the impact they would like to create.
I am finding, therefore, that brides in the middle sector of the market are choosing sophisticated and fairly extravagant designs but keeping the scale down so it does not go too mad, whilst brides at the higher end of the scale will spend the money on a design that captures their imagination but won’t waste money on designs for the sake of it. Thus tables runners that cover the centre of a long table are very popular but often with herbs and foliage rather than solid flowers etc. Of course vases are more important than ever and the right vase to set off the flowers and add that little extra magic are absolutely the way forward.
Floral Design with Sarah Richardson
2017 Brides are wanting oversized, abundant and loose arrangements especially for their bridal bouquets. They want a relaxed undone feel but full of gorgeous blooms and luxury roses. The bouquets are more front facing with trailing foliages.
Brides are wanting a more traditional feel with the use of candelabra and opulent vases as opposed to rustic jars. The arrangements are full but with a more wild and natural feel. Colour tones are vibrant and mixed for daring brides or grey, ivory and blush for lots of others. Seasonality important with brides looking to nature for inspiration as to what is in season for their day.
Flower walls are taking on new shapes with lots of hanging installations providing more budget friendly options for flower lovers rather than just en masse blooms. Brides are going for more suspended hanging arrangements than flower walls and these suit both elegant and grand affairs and also more rustic weddings.
Foliage backdrops provide really interesting shapes and can cover large areas, they can suit a more modern feel with tropical leaves or country feel using things such as hops. Brides are having floral arches that can be wild and full that are created for a ceremony backdrop then moved to be a photo backdrop.
Another trendsetter interview was with Harmony Walton the founder of The Bridal Bar, a group of complimentary wedding and event libraries dedicated to providing expert advice, inspired ideas, and the best of the best event professionals available to engaged couples. Harmony has over a decade of wedding marketing, consulting and brand representation experience in the luxury wedding industry.
With Harmony's experience in business, branding and marketing I thought I would take a bit of a different tack and talk more about what’s trending in the world of business rather than wedding design.
We chatted about selling a service versus a product, how you deal with copycats in the industry and how you can have a strong consistent message across all platforms.
We moved on to talk about what's going to be trending in the world of social media in 2017 and how a business can leverage trends to their advantage within their business.
Wedding Trends in the UAE
5 Key Fashion Trends Influencing Wedding Design for 2017
Garden Variety; it’s a classic but we’ve seen it heavily on runways. Floral textiles that feels fresh, feminine and blooming.
Ruffles; Very popular in 2017 and ranging from asymmetrical dresses to tops to voluminous skirts.
Vibrant colours such as yellow and bubblegum pink
Shades of blue; easy to wear colour
Greenery; we are seeing this colour across the board and is pantone’s colour of 2017.
5 Key Interior Design Trends Influencing Wedding Design for 2017
Marble for sure is one of the dominant trends this year; we are seeing it on table set-ups, stationary, and home accessories, etc.
Mixed Metallic; a slightly industrial trend that we saw a little of it in 2016 but increasingly trending through 2017.
Dark Green, we feel its presence more and more in furniture designs, home accessories, and linens.
Cork is also making a comeback; it adds warmth and texture to the environment. More homes & offices are using Cork through table bases, stools or even on walls to pin notes on.
Subway tiles; such a classic tile choice that works with all styles and is affordable.
Pop Culture Trends Influencing Wedding Design for 2017
There are 2 trends that we are looking forward to see their effect on the wedding industry:
Virtual experience; Maybe we’ll see a shift in wedding videography in 2017?
Growth of 3D printing; predicted to reach consumer products and will results in cost savings on shipping / customs logistics
Wedding Trends UAE Cont...
In addition to clients being affected by trends when it comes to material, textures and colours we see a big shift into personalisation. Brides and grooms want the wedding to reflect their personality on that special day. They want to share that experience with their guests. For example, if the bride is an artist, she would want to incorporate her artistic passion into the wedding décor, floral centrepieces … it is important for her to highlight and share her personality with her guests. Other popular themes that we see coming in 2017 include greenery, garden rustic, vintage, neutral, watercolour and fairytale.
Most of our brides are continuously looking for venues that connect them with nature. Garden set ups for example or beach side locations will reflect a relaxing and cosy feel to the wedding. As for the brides that opt for indoor venues, we see a lot of them trying to find locations with natural light / Skylight design as opposed to the traditional enclosed ballrooms.
Written by Zeina Abou Jamra Tutor for the International Academy of Wedding & Event Planning and Co-Founder of Jive Events.
When it comes to bridal needs, the spectrum stretches from “I have no idea where to start” to “This is exactly what I want and I need help executing it”. However, the common ground is always that they want a stress free planning process. Planning the wedding is a very stressful process and modern brides want to avoid adding more stress to their already busy life.
For us here in the GCC, we still get requests for coordination packages especially with the on-budget brides. Wedding spending is directly related to the economy and with purchasing power decreasing among the general population, so is the wedding spending. Many on-budget brides optimise costs by planning their own wedding and hiring a coordinator on the day to ensure all activities are on track. This of course will result in a stress-free wedding.
For sure, the budget document is an integral part of the process for both the planner and the bride. Today’s brides are more aware of market pricing and hence follow the agreed budget schedule to ensure allocated cost targets are met.
With the increasing number of players in the market and the strong competition, nothing beats word of mouth and good reputation as a marketing tool. Each wedding is a marketing platform by itself and each client is an ambassador for the brand. In addition, social media also plays a big part in the marketing strategy; it is effective, reaches a vast audience and is cost effective from a budgeting perspective.
We find that our brides are often influenced by three main platforms; Instagram, Snapchat and Pinterest. These platforms are not only used for inspiration but also serve as a research tool to allocate the right planner, generate the right idea and identify the latest trends in the market.
For 2017, brides will still be choosing elegant, romantic, and "classic" looks in their wedding linens, though there will be those brides who want more fashion-forward or avant-garde touches, artsy loft dwellers who may want to push the envelope toward cotton velvets or metallic weaves.
Popular linens will reflect a trend away from "country chic" and toward "urban chic." The textiles you'll see will have more complex weaves though not with pronounced, multicolor patterns like obvious florals or geometrics; rather, we'll see brocades with subtle metallic highlights and also see the usual tone-on-tone effect enhanced with more texture-on-texture fabrications that add subtle 3D effects.
Our most popular accessories, chair covers, are morphing away somewhat from our chic, full-chair slipcovers toward our new lines of fanciful chair-back adornments that are outsize fabric floral blossoms, big chair-back buds in full flower that visually create a kind of round-the-table bouquet. Also growing in popularity are napkins that feature contrasting-color edges or hems in tones that play off the table linens or an event's overall color scheme.
The Pantone Colour of the year is Greenery and this has always been a popular colour, especially in summer, but we're now seeing more enquiries from brides who want "greenery" colour schemes and patterns, especially whites with green accents.
Linen Trends with Wildflower Linen
Linen Trends with Emrajo Linen
Australia, particularly Brisbane is a bit behind compared to the rest of the world (such as the US and Asia) in terms of linen styling. However, with recent events seeing international celebrity wedding stylists like Karen Tran debuting in 2016, this will hopefully see a shift in the way brides perceive value of linen styling. It is already picking up in Melbourne and Sydney. Spandex chair covers and sashes are a thing of the past, and tiffany chairs are making a come-back as the upgraded seating option for guests as they can be dressed with stylish chair dressings such as what you will see in our range.
Chairs are the most common element in the room and when styled properly, it can have a huge impact on the overall aesthetic of a room and create a discussion point for guests to break the ice too! Everytime I've been at an event to witness their reactions - it's honestly priceless. There's a sense of awe and a pleasant surprise on guests faces. Lace table caps are also following-suite, and will definitely be the trend for 2017 (at least we know we will lead this in Brisbane). The Pantone colour Niagara would look amazing in a tablecloth with a white lace table tap and after the release of this product later 2016 we are finding the interest in this is picking up for weddings in 2017.
Lace is always timeless but as opposed to taking a vintage approach, it can be used for a more oppulent affair and it can be interesting in other variations of colours when used to contrast against another base fabric. Brides tend to love lace for its romantic influence and also to bring in some level of cohesion with their wedding dress.
Additionally, we've also found that black is becoming more popular towards the end of 2016 so we may see more variations of sophisticated "black" styling into 2017.
Our most popular linens are our Iridescence, Metallique and Isabelle linens. The Iridescence linen is made of a faux dupioni with beautiful sheen and a lovely grain. It comes in some of the most popular colors for weddings, such as White, Blush, Champagne, Taupe, Silver and Cashmere. Metallique is a beautiful spatter patterned fabric with high sheen and incorporates metallic tones, which are very, very popular. Our Isabelle is a floor length lace overlay with a broad medallion pattern. It comes in a variety of popular tones, Navy, Silver, Ivory and Nude (champagne blush).
Linen Trends with Luxe Linens
Brides are responding well to a variety of patterns, including spatter metallic patterns, medallion lace patterns, broad canopy stripes, art deco patterns, etc. Since couples are now open to non traditional looks for their reception décor, the sky's the limit on the patterns they select.
The most frequently requested linen accessory is a table runner. These are particularly popular for receptions that feature wood or mirrored glass tables.
We have not seen the 2017 pantone colour impact brides choices yet, as the colour was just announced. However, brides have historically not gravitated towards green toned linens. So, the pantone colour of the year may end up influencing other parts of the reception décor, such as centrepieces.
PERSONALISATION: Personalisation is huge. It is bigger than ever and brides are seeking out that extraordinary detail that will set them apart and make a beautiful impression. Working with a couture invitation designer will remain the ultimate in wedding stationery.
WATERCOLOUR: Having a custom watercolour painted for your invitation is a big favourite. Loose watercolour done in a painterly, artful way is very popular. I’m painting everything from wedding crests to floral prints and even portraits of the wedding venues.
LASER-CUT: The intricate and detailed laser-cut printing technique reigns. Brides love it. They’re obsessed with the luxurious look and quality. It’s like lace on a wedding dress, beautifully delicate yet so special. It also can be done in many creative forms from a belly band to duplexed to the invitation to an envelope holding the invitation and beyond.
RETURN TO CLASSICS: Lastly, Brides now more than ever are seeking a timeless, elegant look for their invitations. They're having fun with Save-the-Dates and extras like envelope liners and menus, but the classic invitation is making a comeback. Some are topped with a custom monogram or edged with a dramatic bevel, but all are a throwback to a more traditional time.
Wedding Stationery with Ceci Johnson
RETURN TO CLASSICS
Blush, dustier than your average pink and a shift from rose gold to copper and bronze is already a trend we're exploring.
Blush is still going strong. Soft, romantic blush but dustier than your average baby pastel pink. Pair this with a metallic or a pewter letterpress and you have a beautiful colour combination. I’m still seeing rose gold as a favourite, but now the desire is shifting to a copper or bronze metallic foil for something still luxurious but unexpected. Champagne gold will always remain timeless and classic, so you can’t go wrong with that. Paired with any colour, it always works beautifully and will continue to be a favourite.
Patterns for 2017 include modern florals, patterns with movement, and softer geometrics. Garden flowers of all variety are and always will be popular. Peonies dominate but all florals are loved. I'm especially loving illustrating more unique arrangements and flowers that are personal and important to my clients whether in their wedding decor or found at their venue location.
More Stationery Trends with Ceci Johnson
I’m seeing brides move away from favours and gifts and spending more of their time and budget to fabulous menus and items that create a wow effect for their guests to experience at their wedding. It’s all about the details and creating personalised memorable moments.
Also, creating a nicely designed cohesive invitation package is important. Brides are not crazy about having multiple cards loose in the envelope. They prefer having the cards thoughtfully designed and contained in a controlled experience for their guests. It really is all about the details and presentation. Whether cards are presented in a folder, wrapped with a laser-cut bellyband or enveloped in a hand-died silk ribbon tie, it’s important to have all the details carefully organised.
Stationery Trends with Ivy Ellen
We are loving full matching sets of stationery for weddings in 2017. More and more brides and grooms are finding they need to send not only an RSVP card but information inserts along with their main wedding invitation. A gatefold style invite offers a practical solution to this while still looking on trend. Another option is the ever popular belly band style wedding invitation – this is a beautiful and handy way of keeping your matching inserts all together.
Ivy Ellen’s brides have been searching for blue and black colour schemes towards the end of this year in the run up to 2017 weddings. These dark and rich tones tie in perfectly with this year’s trends. Accented by pops of metallic gold or silver foiling the wedding colour scheme for 2017 are set to be bold, daring and contemporary.
One key trend that we have noticed emerging as a strong theme for 2017 weddings is the modern industrial look. Blending strong industrial colours with elegant copper and gold tones. Using text as a focal point on the wedding invitations has been very popular in the past few months and sets the tone for 2017 trends. Custom foiling, especially in gold, has also started to become a big trend with more brides than ever requesting custom foiling of their initials or logos etc.
Ivy Ellen have noticed that one key pattern for 2017 wedding stationery is ‘hearts’. The same pattern was very popular for 2016 weddings however this year brides seem to be opting for a more delicate and soft heart pattern. Another key pattern trend for 2017 weddings is geometric designs – focusing on bold block colours and sleek black and gold lines.
Stationery Trends with Phylecia Sutherland
The colour blush is showing no signs of letting up in popularity. It's a beautiful as well as safe go-to wedding colour. Metallics are a must, with copper and bronze still climbing in popularity. Metallics are very versatile because they can be used in all types of stationery from casual and fun to black-tie and elegant. Neutrals are still a go-to with greys and soft blues proving popular. Neutral colours are brilliant for a toned down elegance.
I predict more and more couples will be paying attention to all the final little touches with their stationery. This includes hand-lettering and calligraphy, wax seals, and beautiful silk ribbons.
Another trend I foresee becoming increasingly popular is the use of materials other than paper. I've been seeing acrylic being used more and more, not just for laser cut signs but also for the invitation itself, with designs and text etched into the surface. These materials may also be mixed with paper counterparts to complete the invitation suite.
Lastly, I see including the family pet as part of the wedding invitation as well as the wedding itself to be very trendy next year. I have already seen a huge demand for custom illustrations of family pets to be incorporated into the wedding stationery design.
Bespoke illustrations will be the must have next year. Though not an "item" as such, having the bespoke illustration as one of the main elements in the suite will be key. Custom illustrated maps are increasingly in demand, as couples call for cities and venues to be hand-drawn. A custom illustration could also include a detailed family crest which include the initials of the bride and groom.
Talking Cocktails with Mix and Twist
With the huge rise in the popularity of cocktails, signature cocktails are a wonderful way to add a personal touch to the reception drinks or evening bar. However, if you’re not an expert mixologist it can be hard to know where to start with creating your own from scratch!
How many options? It’s important to give guests at least two options to select from, you can’t expect a large group of people to all enjoy the same flavours! Keep the choices to a maximum of three, so as not to overwhelm them with difficult decisions. It would also be wise to add in a non-alcoholic (mocktail) option for children and non-drinkers, we don’t want them to feel left out!
Where do I begin? A good place to start is by asking about the couples go-to drinks when on a night out. Start with each of their favourite spirits and try to incorporate the flavours that they most enjoy with them. Time of year is important to consider – nobody wants a Pimm’s cocktail at a winter wedding, or cinnamon in the spring!
Incorporate Trends. The hot trend in cocktails continues to be botanical flavours as we move towards 2017. Consider tossing a sprig of rosemary or sage to your final product as a tasteful garnish and flavour booster. Gin is most definitely the spirit of the decade, so it would be wise to make one of your options with this as the base. The use of tea in cocktails is increasingly popular, and is a fabulous way to make your cocktail unique and full of flavour.
Consider the guests! Try to go for popular spirits and flavours – after all, you want the guests to enjoy them! Keep to spirits such as gin, rum and vodka. The most popular cocktails by far are the fruity ones, so make sure at least one of the options is fruity and light.
Think about the theme, ignore the colours! One HUGE mistake people make when creating signature cocktails is to try and make it colour match the theme. Bright green and blue cocktails should only be considered if going for a 1980’s vibe, plus the guests will be walking around with blue lips for the remainder of the day, not a good look for wedding photos! Think about other ways to match the theme – maybe in the name, the glassware, the napkins and straws.
What about a name? Think about things that are special to the Bride and Groom. Give them ideas to consider such as places they’ve been, special moments they’ve shared together or perhaps the proposal venue. The possibilities are endless, but encourage them to be creative and put a smile on their guests faces!
Catering Trends with Feastivites
Late night bites will continue in 2017 and the innovativeness in the menu & vessel will be welcoming. Not so much for the food trucks because it clears the dance floor rapidly and it’s challenging to get the energy back.
Formal dining has turned into casual dining. Couples are always concerned about the amount of time they have for dancing. They are forgoing a seated first course and incorporating it within the cocktail hour as a strolling Chef Cart.
Long gone are the mason jars- at least I hope so. Signature cocktails in 2017 will focus on the vessel it’s served in and the garnish.
In 2017 you’ll see both boutique cocktails and microbrews. One of the wonderful thing about the craft beer world is its constant evolution. Using local brewery’s is almost always added to the selection.
The Top Ten
Bringing some informality into wedding food; buffet, bbq, food stations and vans.
Keeping it local and using local produce
Seasonality is key – using produce that is in season
Nostalgia and traditional British food and drinks – think pies and ale or tea infused gin cocktails
Bringing your own personality to the food and drink – a favourite meal or drink of the couples is served.
Snack bars and grazing stations - yes dessert is still popular but people love savoury too, so why not have a food station dedicated to antipasti or bagels?
Raw food and superfoods – people are becoming more and more health conscious, so how about an all raw meal?
Getting involved and being interactive – couples want to make the dining about an experience and getting people to share and serve others on a table is a great way of doing so.
Drinks are just as important – choosing cocktails and offering a local brewers ale alongside a drinks flight for each course showcases the drinks you’ve chosen as much as the food.
Scandi food – We’ve all gone wild for the Hygge effect and scandi interior – now we can’t wait to sample what they eat.
Catering Trends with Goose and Berry
Catering Trends with Goose and Berry Cont...
The wider foodie world has now grown in offerings and looks to other cultures for what to bring to UK dining. Street food is now huge in not only the restaurant scene but also within the wedding industry. Couples look to offer variety and different cuisine at their wedding; whether as part of cocktail hour, late night snacks or as the wedding meal itself.
The most popular seems to be Mexican food such as tacos or Asian inspired dishes and flavours. Similarly couples when looking for food options for their big day want to ensure everyone is well catered for and we are certainly noticing evening snacks in growing in popularity. Couples want to provide nibbles for any evening guests invited and they also want to cater for guests in the evening before they return home; to ensure they have been thoroughly spoilt and fed well (not only to just soak up any excess alcohol that may have been consumed!)
Formal dining is still and will continue to be popular for the wedding breakfast, no doubt down to couples wanting to remain traditional, venues only offering that option and it providing a stable format to their big day. That being said, couples are wanting to be a little more adventurous in food choices; from adding in a shared starter or dessert or opting for a buffet or BBQ and even food vans for a more informal vibe. We believe informal dining will continue to grow in popularity as it offers more choice and you can personalise your wedding food, however formal dining will always remain, some people like being traditional and it works for what they require.
Botanical cocktails and drinks seem to be emerging as a popular trend for weddings and we see this set to continue throughout 2017. Another are old fashioned drinks and classics.
The top most popular wedding cake choices for 2017 that we are seeing include fairy tale inspired cakes, botanical inspired cakes, geode cakes, marble cakes and of course tall wedding cakes. Flavours tend to be the fairly traditional Vanilla, Chocolate and Lemon, with flavours such as salted caramel, champagne and strawberry and peaches and cream also being requested. Brides are seeking cakes that are personalised, instagrammable and memorable both on the palate and aesthetically.
Metallic colours are still huge but the golds and silvers are being replaced with shades of rose gold and copper. Metallics lend an air of glamour and decadence to a cake which some brides adore.
Rustic cakes have given way to refined cakes coated in buttercream and even fold leaf. Rustic cakes like all other cake fads are on the wane.
Dessert tables are giving way to more elegant and opulent cakescapes with some brides even forgoing the plated dessert course in favour of them. Multiple cakes with different textures, shapes and a variety of flavours in complementary colours are increasingly being requested for 2017 weddings.
Wedding Cake Trends with Elizabeth Cake Emporium
Image Credits: Jamie Jones Photography and JuneBug Weddings
The Doughnut Wall
Who doesn't love a mini treat and even better if it involves some interactivity? Enter the latest wedding fad, the doughnut wall.
It wasn't that long ago that the humble cupcake was having a moment in the wedding world. We were seeing them everywhere. They were easy on the eye, simple to serve and allowed for variety. However, their time has gone and there is a new kid on the block.
Here at Academy HQ we LOVE doughnuts, especially Krispy Cremes, and a doughnut wall is such a great way to incorporate them into the dessert offerings at a wedding.
Not only do they look fabulous but they also double up as decor. They have huge Insta-potential and are a great attraction for guests to pose in front of for photos.
It might even be time to ditch the photo booth in favour of the doughnut wall, as this not only provides an edible treat and looks gorgeous it also has great entertainment value. What's not to love?
The final Wedding Trendsetter Interview I am sharing with you in this report is the one I did with Matthew Oliver. Featured in numerous wedding magazines, blogs and media around the UK this is an interview not to be missed, as he shares his thoughts on the latest destination wedding trends.
His signature bow tie is a staple part of his wardrobe, and as he refers to himself, he really is like the wikapedia of weddings. With a love of travel it is no surprise that Matthew specialises in destination weddings, so I will be chatting to him about the trends he is seeing in different regions and what ideas and inspiration he is seeing his clients bringing to him for weddings in 2017 and beyond.
He is one of those people that just makes you smile with a vibrant personality that is simply infectious. I can see why his clients love him and he has so many great pearls of wisdom to share.
With destination weddings, there tends to be more events throughout the weekend along with a smaller guest count than you would see at a local hometown wedding. When hosting a destination wedding, we think it's always important to host a Welcome Dinner to celebrate with your friends and family that have made the journey to be with you. We also still love including a welcome amenity for guests upon arrival.
Most of our destination weddings range between 65-85 guests and our clients are covering the expenses for their guests once they arrive to the destination including accommodations, activities, meals and events.
Tropical destinations are going to continue to be popular amongst couples, however we are seeing an increase in clients looking for rural, natural settings where they can build and create their dream wedding.
Destination Weddings with Brooke Keegan
Destination Weddings with Renee Strauss
Couples are opting to host their nuptials at unique & authentic locations: wedding in the sahara, in the wine cellar of a vineyard, exclusive villa or chateau in the countryside, a chic & trendy city hotel... these are all popular.
The celebration of a destination wedding is the perfect opportunity for the couple to allow dreams of discovering what lies beyond become a reality, and share the experience with their nearest and dearest. Weddings at home, often a destination for many of the guests considering so many couples come from different parts of the (same) country or world, offer the comfort of familiarity of the environment and can enable larger guest lists. At Wedaways our weddings typically have from 30-150 guests depending upon location.
Wedaways features many properties that are considered: EXCLUSIVE USE. They may have from 7 - 60 sleeping accommodation rooms and the couples book the entire property for a 2-3 night minimum. Either the bridal couple (or parents) pay for the Exclusive Use and the guests are all hosted, or the rate is better as a result of the Exclusivity factor and the guests pay a pro-rated rate for their accommodations. Occasionally air travel is offered to the wedding party, but this is the exception. Typically all meals are hosted by the bridal couple (parents) for the few days of exclusive use and/or if the wedding is taking place over a 2-3 day period even at various locations.
The must have inclusions are welcome bags/boxes, itinerary cards for all the days and events, pre & post itinerary offerings for the guests, hosted transfers for the guests, entertainment that includes regional elements (i. e., flamenco dancers) artist capturing the event's live activity, lots of sparkle, abundant florals, flowing champagne, fireworks... any and all touches to make the wedding incredibly memorable, combined with awesome travel experiences.
Popular are beach weddings, mostly brides prefer the view to stepping in the sand, so they can still wear their heels etc.
All destination weddings should include a welcome bag or itinerary, where you can communicate with guests about pre events leading up to the wedding.
Average guests attending a destination wedding is between 60 to 100 based on our own experiences.
Our bridal couples give welcome bags to their guests on arrival, which will usually include the itinerary with details of what is happening in the days leading up to the wedding. They also include some goodies in the bag such as sun lotion, map of the area, and bug spray and even an emergency mini kit.
Destination Weddings with Joyce Mnguni
According to our customer base, the average destination wedding has about 28 guests in attendance. The guest count is often made up of adults and children, as destination weddings remain a family-friendly option with 88% of celebrations including little ones.
Weddings these days are very guest-focused, and this is especially the case with destination celebrations. Brides and grooms will want to make sure the booking process and travel arrangements are easy and streamlined for attendees, which is why it’s essential to work with a destination wedding specialist who can guide the process. Couples are also going the extra mile to provide to ensure the journey is worth it for guests so expect more fun group excursions, entertainment and welcome bags filled to the brim.
Many couples eager to tie the knot are still flocking to tropical paradises, such as Mexico and the Bahamas, but we’re also seeing a rise in destinations that are off the beaten path. Expect to see emerging countries such as Iceland, Canada and Italy catching the fancy of next year’s brides and grooms.
While the beach destination wedding is a perennial favourite, more and more couples are planning weddings in historic cities such as Barcelona and Rome.
Not surprisingly, scenery is a must for most destination couples, so naturally rich and beautiful areas like Iceland and the New Zealand are seeing their fair share of weddings as well.
Destination Weddings with Megan Velez
Destination Weddings with Pamella Strauss
While beach destination weddings have always been a favourite amongst bridal couples, we are seeing a big increase in city and countryside weddings. City weddings are great because there are plenty of activities for pre and post wedding events and lots of landmarks, which are perfect backdrops for photoshoots. Couples often like the rustic and natural backdrop that a countryside wedding offers.
Average number of guests is 30-50. If it's a destination wedding within the same country, often the numbers increase.
Typically, guests are responsible for their own travel and accommodation and all the festivities surrounding the wedding itself are part of the experience provided by the bridal couple. WEDAWAYS Travel Department designs pre and post wedding excursion activities for the wedding party and their guests, often times the bridal couple will foot this bill.
While homeland weddings offer the comfort of going home at the end of a beautiful celebration, destination weddings inspire the anticipation of travel. Guests research the destination far before the event, have the opportunity to arrive early and remain in the location afterwards, turning the event into a personal holiday.
The wedding industry has many influences and fashion is always popular. Predicting trends is never an exact science but the influences I have been seeing that I think will be around in 2017 are geometric and fitted corset shapes. These are coming from the catwalks and will make there way through to the designs we see in shops. There will still be touches of bling and sequins bringing the glamour. I think fur and leather will be a big influence and we are already seeing this in the magazines – leather could be an interesting addition to a wedding, so will be looking out for it. This years colours will be brighter and bolder with some of the pastels back again in a stronger form and sleeves seems to be making a big statement whether on or off the shoulder.
Interior design trends can really lead the way for venue dressing, rose gold and metallics look like they are here to stay a while longer as does the industrial look. Concrete and raw materials like brick/wood will be mixed and then softened with stylish lighting. This year we will be covering our walls with more than paint and wallpaper there will be many different plaster textures that could translate through into our designs. I am also loving the trend for cosy booth seating areas and I think this can be anything from 50’s diner leather to softer cushion clad zones.
Weddings in the UK
Popular culture and celebrity weddings often feed us with images that make their way through into our couple’s selections. This year I think that we will see more use of apps and emoji’s at weddings, street food and gin bars will continue prove popular and I am not sure about tough mudders being included for weddings but I am amazed by their popularity and growth right now. Will we be sharing in more healthy choices and tough physical challenges before we can sit for the wedding breakfast?
For 2017 I think we will see less themes as such and more trend influenced designs. Very chic, style led of the moment ideas with personal touches. The couples I work with want to represent their own personalities but above all the message is still fun with a sense of high end but laid back entertaining for all to enjoy.
Venues are always a crucial choice for couples and next year more than ever they are looking for something they can dress themselves to be unique, marquees and outdoor festival type space is still popular. There are so many new buildings being approved to hold weddings it is taking longer to make and view a short list. In 2017 I suspect couples will travel further for the right choice and become even more indecisive thus leaving less time to plan the rest of the wedding and more need for planners! The bigger picture for 2017 is more choice and as with every year staying ahead of the game in technology and trends will be crucial for planners.
Weddings in the UK cont...
The images from this fifth section of the report were taken from a design workshop produced by the International Academy of Wedding and Event Planning.
Styling by: Dee McMeeking Wedding Styling
Photography by: Cream Photography
Lips. In this industry, nude lip colours seem to be sticking around! There are so many different varieties when it comes to "nude" tones, but one that seems to work for EVERYONE is matte stain "Kissing Tiny Flowers" by Smith & Cult. It's our most requested lip colour and is sold out nearly every week! It's a nude shade with tones of brown and deep pink mixed in!
Brows. Brides are definitely requesting more detail when it comes to their brows. They're asking for thicker, fuller brows! Not AS big as Cara Delevingne but definitely fuller.
Colour Palettes. Natural/neutral shades, for sure! Brides love natural tones, wether going for a soft look or a bold look. You can't go wrong with brown, taupe, or bronze shades!
The Look. Brides LOVE a soft, dewy, glowing look. That look is achieved by highlighting and dewy setting sprays!
Hot Hairstyles. The soft, romantic undone look was popular in 2016 but I have a feeling it's going to take over the year 2017. Brides are wanting that lived in, wispy look. Think texture, low buns, looseness.
Beauty with Britny Bassett
Lips. Lips will be kept mainly minimal – naturally rosy lip stain is sufficient for a soft romantic look. Very easy to maintain too. However no need to be scared of a stronger colour either! Opt for a semi-matte/matte red lipstick for a more contemporary version of the classic red lip.
Brows. Bridal makeup is mainly about creating harmony and perfectly balanced facial features rather than drawing attention away from the eyes with overly strong eyebrows. Well-shaped and defined brows will always add to the polished flawless look however if you make them look too strong they will become distracting rather than harmonious.
Beauty with Kristina Gasperas
Colour Palettes. For eyes my favourite is Chanel Les 4 Ombres eyeshadow quad in the shade "Candeur Et Expérience". A collection of warm browns and a red that will look flattering on most skin types and will make eye colour pop! Natural hues of brown were used on 2017 bridal runways to create subtle definition on the eyes. Pink blusher trend is definitely on, often matched with gentle pinky eyeshadow for a monochrome effect.
The Look. Bridal dewiness should not be overdone as it will not photograph well. Natural radiance works best and can be achieved effectively using highlighters and sculpting products such as my favourite: Hourglass ILLUME Sheer Colour Trio in "Sunset". This makes the skin glow with healthy radiance and does not overpower with too much shine. Use products that will add a natural, seamless luminescence to cheeks, temples and the brow bone for a healthy and radiant bridal glow.
Hot Hairstyles. Next year's brides will be favouring relaxed, effortlessly tousled hairstyles. The 2017 bridal runways were full of “done-undone” styles – think boho waves, slightly messy up-dos and gentle strands framing the face. Contemporary and laid-back hairstyles go very well with most dresses, no matter how big or small. Top-knots were also popular – nothing too structured and beautifully frayed around the face to compliment the natural features. (Image credits to Kristina Gasperas Makeup Artist Ltd)
It seems couples are looking for something a little different to make their big day stand out in 2017 and so we’re seeing a surge in bookings for alternative wedding entertainment. Lookalikes are currently one of the most popular – As well as the initial shock factor and the ‘are they’ or aren’t they, lookalikes are great for engaging with guests, injecting some fun and humour into proceedings as well as helping to provide great photo and selfie opportunities.
Technology is definitely becoming more prominent with wedding entertainment and we’re seeing a rise in demand for things like photo-booths with added features such as video messaging. With guests being able to log in to apps and share their pictures and videos easily via social media etc it makes it feel very inclusive. We are also seeing a surge in bookings for LED entertainment, whereby bands are performing with light up instruments, which fuse exciting musicians along with an amazing visual performance.
Live bands are more popular than they’ve ever been, although whilst male fronted rock bands have reigned in the most booked spot over the last 10 years, we’re currently finding that couples are wanting more larger funk & soul bands with brass sections in 2017 in order create a real wow factor!Acoustic bands are also proving to be extremely popular – anything from solo and duos to full 4 and 5 piece line ups performing unplugged. This is due to popular culture and shows such as radio 1’s live lounge but also due to the fact that more couples are pushing the boundaries with regards to location and this can often bring about restrictions such as sound limiters so acoustic acts fit in perfectly.
Wedding Entertainment with Warble Entertainment
Couples are looking for entertainment that is increasingly more personal; whether it’s something that tells a story about how they met and their lives together, or something that reflects their personalities. Sand artists have the unique ability to forge an emotional connect with the audience through live animation stories and are becoming an increasingly popular entertainment choice with couples looking for something tailor-made. Speed Painters offer a more high-energy alternative – they can create a custom portrait of the couple live, performed to their favourite song, in under 10 minutes and the finished painting is a treasured reminder of their day.
We’ve also noticed that food services that combine elements of entertainment are in greater demand – the more novel the better! For example edible perfumes and inhalable micro mist, as well as services that allow couples to create their own flavour combinations such as chocolate and ice cream.
Entertainment and technology are working together in weddings more than ever. Acts such as LED dancers, photo booths and digital magicians are immensely popular no matter the venue or location. In fact, digital magicians have become a firm favourite over traditional close up magic acts due to their ability to be customised to suit the couple. Customisation can include using specific digital imagery that matches the theme of their wedding, or using props in their tricks that are unique and mean something to the newly weds and their family and friends.
Live music at weddings is always the preference with our couples – nothing beats the atmosphere created by a live performance from a band. However it’s inevitable that a four or five piece band will be in a higher price group than a DJ or single performer. With this in mind DJs and live musicians are a popular combination for weddings in 2017; DJs perform for the entire evening non-stop whilst one or two live musicians add an extra dimension to the performance at points throughout the evening. This way couples get the best of both worlds.
Wedding Entertainment with Scarlett Entertainment & Events
Cocktail hour is going through a bit of an entertainment evolution at the moment. Couples want to set the tone early and give guests a reason to interact with one another. We’re seeing an expansion of custom lawn games, as well as an increase interest in beer pong integrated into the first hour. Expect casino tables, cigar rolling and interactive social media activities, such as a hashtag wall that works alongside a photo booth which simultaneously publishes to the wall and social media.
We’re seeing couples gravitate toward unplugged ceremonies while making technology more of a focal point for the reception. Brides and grooms alike are creating wedding day hash tags, custom Snapchat filters and booking photo booths that automatically publish images to social media. Tech and wedding entertainment work exceptionally well together.
DJs continue to be more popular than bands and I think that is, in part, due to their versatility. In our market, it’s very rare to have a band during the reception. Instead, live music is brought in for the ceremony and cocktail hour with harpists, string quartets, and pianists.
Wedding Entertainment with Matt & Tracy Warren
With the added focus on guest experience, we’re finding that couples are being especially attentive when it comes to the tech needs of their guests. Expect tech-friendly amenities, such as charging stations, to become more prevalent during the reception.
Additionally, couples and wedding professionals alike are also taking advantage of 3D printing- from cake stands and toppers to custom on site favors. We’re also seeing continued use of drones on the Big Day for both photography and videography.
With the steady increase in video integration among the top platforms, social media is officially where the wedding day story plays out. From Facebook Live and Snapchat to Instagram Stories, friends and family who couldn’t make the event, can now follow the day’s events as they unfold. Social media is also the hub where guests find themselves connecting- whether by utilising the wedding day hash tag (a must these days!) or Snapping with the wedding’s custom geofilter.
Wedding Tech Trends with LadyMarry
Brides and grooms have gone fully mobile with their wedding plans. Millennials are all about instant gratification, so they want their wedding planning right at their fingertips at any given moment. And it’s with that, there’s going to be a continued increase in seeing nearly the entire planning process moved online.
Mobile wedding planning apps, such as LadyMarry, are perfect for tracking all of the wedding details and staying organised. Couples are using apps to share ideas, create timelines and customise checklists. Better yet, they’re bringing in their key influencers (think mum or maid of honour!) to collaborate on shared responsibilities.
Guests are also being brought into the fold with many of the essential wedding weekend details being shared virtually- be it paperless save-the-dates, the couple’s web site or wedding guest management software. What’s great is that the virtual communication is two way- brides and grooms are sending out mobile e-invitations, guests confirm with their device and then the couple can easily access their up-to-date guest list.
While reports vary on how many times the average person checks their phone each day (64 times? 85 times?) and how many hours of the day are spent on mobile app use and web browsing (5 hours a day?), it's obvious (and mind blowing) that we've become such a phone obsessed world. From browsing Pinterest and other wedding inspiration sites in search of the very best wedding ideas to searching for their dream team of local wedding professionals, couples are depending more and more on mobile for a good portion of their planning.
These days, I've checked social medial, latest headlines, emails AND the weather forecast on my iPhone - all before I've had my first cup of coffee (yes, I'm one of the estimated 50% of smart phone users who reach for their smart phone first thing in the morning) and my phone is the last thing I look at before I go to bed every night. With a wealth of information and resources literally at our fingertips, combined with the convenience of planning on the go via their mobile phones and tablets, the biggest shift we've seen in consumer behaviour has all been centred around expectations: Today's couples don't have patience for websites that aren't responsive and mobile friendly, so it's expected that wedding professionals are on board with the trend of "mobile first" web technology. Couples rely on social media to dig deeper into the prospective vendor's work (and lives) and expect that the vendors they will hire are those that have a solid social media presence. And due to technology enabled instant gratification, more and more couples will book those vendors who respond first to their enquiry. Times (and consumer expectations) are changing!
The rise of mobile technology has forever changed the way we live, work and play, so quite naturally, it has had a huge impact on not just couple's planning behaviours but the wedding industry as a whole. As wedding professionals, we have to remind ourselves that "business as usual" does not exist, and the way we showcase our work, market our business, work with our couples and provide exceptional service plays a big role in our adoption of mobile technology.
Wedding Tech Trends with Aisle Planner
Couples and wedding professionals alike rely on technology throughout every aspect and every phase of the wedding planning process. Online inspiration apps like Pinterest, Style Me Pretty and The Knot kick off the planning process with a bang as couples start to explore ideas and build their vision for what their wedding day will be like. Online planning apps like Aisle Planner help make planning and collaborating easier and more engaging while digital stationery sites like Paperless Post make sending digital save the dates fun and simple. Wedding websites like those offered by Riley and Grey help keep guests updated and allow them to easily send in their online rsvp's and couples are documenting everything from venue tours to cake tastings on Instagram and Facebook Live. I'm blown away by the advances in technology we've seen in the last ten years, and I am so excited to be able to dream up and build new technologies that connect, create, inspire and make wedding planning even better then ever.
As an industry, we are seeing a lot more couples not just accept but welcome technology when it comes to planning their wedding. The use of online planning tools and online planning apps is quickly becoming the norm, and each year the number of couples relying on technology to pull together the many details of a wedding increase dramatically.
When it comes to working with couples, we're also seeing more and more wedding professionals adopt modern day technology and planning apps to not only make planning easier and more efficient, but more collaborative, engaging, fun and most importantly, in line with the expectations of a technology hungry customer base.
Here at the offices of Aisle Planner, we always ask our customers (primarily wedding planners) what motivated them to transition their planning process into our online planning and business management tools, and it wouldn't be the first time we've heard from a wedding planner that they decided to take the leap after they lost a prospective bride to another planner who offered an online facet to their planning experience. We've also heard from our community of planners that when couples are enquiring about their services, more and more are asking if they offer an online client lounge or work space to keep ideas, files and other important information organised and easily accessible.
Wedding Tech Trends with Aisle Planner Cont...
The bottom line is technology is changing quickly and will continue to evolve at a rapid space, so as wedding professionals, it's so important that we continue to evolve our own businesses to match the needs (and often times demands) of our couples.
Technology permeates every facet of the wedding day. Guests rely on everything from weather apps to navigation apps to get them to the celebration at hand, while modern camera and video technology allows anyone with a smart phone to beautifully document every little detail and every moment, big or small, more than ever before. Text and messaging apps improve communication for everyone involved throughout the day. The #weddinghashtag alone has made a huge impact on the way we consume wedding day media and even live streaming apps like Facebook Live and Snapchat bring the wedding day into the homes of family members and loved ones far and away. I still remember the days when my couples would pay $2000 to have a professional team of videographers present to live stream the ceremony alone. We've certainly come a long way!
From groomsmen walking down the aisle with GoPro stick in hand to well-intentioned guests with drones (yes, I've personally seen these two scenarios play out) hoping to capture a unique perspective of the happy couple, the rise of technology and social media has certainly inspired a whole new chapter in the book of wedding etiquette! Working with so many couples, I've learned the threshold and comfort level for use of technology and social media on the wedding day varies greatly. What might seem tacky to one couple may be a dream scenario for others.
Instagram, Snapchat, WhatsApp, Facebook, Twitter - social media has become such a big part of our everyday lives how could it NOT play a big role in modern day weddings?
From asking my couples for their wedding hashtag (and how it affects things like wedding invitations, wedding websites and wedding day signage) to acknowledging the fact that I may now need to allocate a portion of their budget for a dedicated team to document the big day on social media (yes, that's really a thing), as a wedding planner, social media has certainly impacted the way I work with couples. I find myself asking for my couple's permission to share portions of the planning process on my own social media channels and inquiring whether they'd prefer a well documented ceremony over an "unplugged" ceremony is now an official part of my planning workflow - a workflow that I am sure will continue to evolve as new technologies arise and social media trends change over time.
Couples are becoming more self-reliant and connected with the rise of mobile technology. Cameras on today's smartphones allow people to capture experiences that previously required a photographer or videographer. Platforms like Pinterest, Instagram, Facebook, etc. allow couples to see the visual inspiration captured by others. From their engagement through their honeymoon and beyond, mobile devices keep couples in tune with design trends and intimately connected with their network of friends and family.
Wedding Tech Trends with Eddie Babbage
Couples are now using technology for all facets of the planning process. Starting with the design/inspiration phase, they're no longer limited to the ideas presented in magazines and weddings they've attended. Inspiration abounds on Pinterest and other media-rich sites. Also, the venue and vendor selection process is heavily influenced by technology, as couples browse reviews and information online, expanding beyond word-of-mouth referrals. Today, couples can manage virtually all facets of the planning process (if they're so inclined) with the technology at their disposal. They can design their invitations, create their seating charts and day-of timelines, manage their registry, monitor their budget, and more.
One of the powerful trends we've been watching is the trend of couples creating their own personal websites. It's become standard practice for them to use their own website as a means for disseminating their story, images, and logistical information to their audience. Beyond this, there is a set of powerful, self-reinforcing macro-trends that are at play. Hardware (most relevantly in smartphones) continues to improve. Software continues to improve as the wed-tech industry burgeons. And couples are becoming increasingly tech savvy.
Today, technology pervades all parts of the wedding day, and the smartphone is a complete game changer. Entire industries have now been baked into a small device that fits in our pockets. In the past, couples had separate devices for their phone, camera, video camera, portable music player, video player, etc. Today, these devices, and their respective powers, are at the disposal of every adult attendee at a wedding. Not only that, these powers are augmented by the apps and myriad tools online that facilitate sharing. The result is that the wedding experience is no longer localized to the people in attendance or to the time of the event. Pictures, videos, blog posts, Tweets, Medium posts, etc. are published for the world to see indefinitely.
Social media allows couples to share their experience with the world. Friends and family who miss the event can still see it, and those who were in attendance can relive it. Hashtags give couples a convenient way to structure the conversation around their wedding. And even between couples who don't know each other, social media gives insight into inspiring ideas and trends, allowing them to better refine their own vision for the big day. Social media has also transformed the relationship between couples and their vendors. Long before a couple meets a potential vendor, they might have researched that vendor and gotten to know them through their social media presence.
Wedding Tech Trends with Eddie Babbage cont...
Many of my clients are now asking to schedule extra time to capture more dramatic photos of the couple along with what we normally deliver. Without knowing what the styles, they are asking to incorporate editorial style photos into the blended mix of traditional and journalistic that we deliver regularly. We have always taken the extra time to create these “Wow” images for our clients whenever possible and have started to see the industry shift in that direction as well.
In the past, about 40% of our clients wanted to use props in either their engagement photos or wedding photos. Now that number is up to about 75% and the one area where we are seeing a lot of growth is in the use of hand drawn signs, often small chalkboards with their wedding Instagram hashtags on them. These are becoming very popular!
There is a lot of change in this area! Photo filters are decreasing in popularity, and our clients are now looking for very natural photos without a lot of post processing. The use of drones for aerial coverage of portions of the wedding day has become very popular. We offer drones for weddings where it’s appropriate, but we do caution our clients that drones can be both noisy and distracting when used at the wrong times.
We are also seeing more brides who request a pre-wedding bridal portrait session. This has always been popular in the Southern US, but now we are seeing this with clients everywhere. Many of our clients, nearly 30%, are now booking pre-wedding boudoir sessions, and they are giving the photos in a small album as a private, intimate, gift to their partner on the wedding day. One more trend we are seeing is the request for less structured family formal photos. Many of my clients want their family formals to be less traditional and more relaxed, so that they capture the family in the way that they see themselves.
Photography with Mike Busada
LGBT Weddings with Bernadette Smith
Due to the relative newness of marriage equality in the United States and the historic nature of these weddings, same-sex couples often prefer to marry in spaces that have some personal meaning to them. Restaurants and private homes are among the top venue spots for same-sex couples.
LGBT couples are moving further away from sit down dinners and trending towards extended cocktail receptions with small plates for dinner service. LGBT couples are also trending towards less tradition in their ceremony, being significantly more likely to write their own vows and have mixed-gender wedding parties than opposite-sex couples.
LGBT couples travel to Hawaii and Florida most often for their honeymoons with a wide mix of other destinations as well. We've noticed that gay men are likelier to honeymoon in Europe and lesbians are likelier to honeymoon in Mexico and the Caribbean. Provincetown, Massachusetts and Napa Valley, California are also popular spots. LGBT couples should avoid traveling to destinations where their relationship is frowned upon or even illegal. Jamaica, Bermuda, the Dominican Republic, the Bahamas and several other Caribbean islands are places many same-sex couples avoid.
LGBT Weddings with Megan Velez
Europe has grown to be one of the top destinations for LGBTQ couples, as many countries like France, Spain and Ireland are happily open to celebrating same-sex weddings. Couples especially love Europe, as it makes for easy travelling and the opportunity to take in a number of cultures in one trip.
Another hot spot for same-sex weddings is South Africa, which is a very welcoming destination for LGBTQ couples. South Africa blends romance with adventure, offering a rich metropolitan centre as well as a chance to take in safaris, vineyards and other scenic attractions. In a similar fashion, New Zealand has become a favourite destination for same-sex couples all over the world. Couples can spend their days exploring the wilder side of life before settling down at a world-class resort at night.
For couples looking to stick to a tropical setting for their getaway, Aruba and Puerto Vallarta, Mexico are great and welcoming options.What about a name? Think about things that are special to the couple. Give them ideas to consider such as places they’ve been, special moments they’ve shared together or perhaps the proposal venue. The possibilities are endless, but encourage them to be creative and put a smile on their guests faces!
With destination weddings, couples are going the extra mile to embrace the local culture and regional cuisine. Not only is sourcing locally a cost-effective strategy, but it also allows for couples and their guests to make the most of their travels.
We’ve also seen the rise of rustic glam, with shabby chic making its way out. Romantic lighting is all the rage, as are bold patterns and metallic details. In terms of fashion, dramatic backs and embellished sleeves are topping the list of bridal gown trends, whereas colorful shoes and bold ties paired with neutral suits are a favorite option as well.
Vieques Island, Puerto Rico and Bora Bora have become popular honeymoon spots for same-sex couples looking to get away from everything and take some time to truly relax. For those who want a bit of adventure out of their honeymoon travels, Queenstown, New Zealand and British Columbia are both great choices for outdoor activities – but, don’t worry, there are still plenty of opportunities to kick back and relax in both places!
The images from this sixth section of the report were produced for the Trend Report by the following talented vendors:
Styling and Floral Design - www.pamelladunn.co.uk
Photographer - www.timdunk.com
Hair and Makeup: www.lipstickandcurls.net
The Business of Weddings
Wedding Blogs, Social Media, Magazines & Marketing Trends
That depends on which part of the market you look at! I think in the UK, the majority still want support with "on the day" co-ordination. Though as the DIY wedding is less popular, the demand for this may diminish - especially as brides look towards smaller weddings and boutique hotels. As ever, marquee management will be the biggest pull for planners.
Lisa Macale from Willowtree Creative
At the moment I’m finding my brides want most help with the overall styling/look for their wedding, sourcing hire items and vendor recommendations.
Joumana Tannous from Aghareed
Honestly, everything. Even with brides that come to us knowing exactly what they want , things tend to change especially when creativity starts flowing in and when they get closer to the big day.
Kim Sayatovic, Belladeux Events
In our experience, couples are in particular need of finding vendors and helping with the budget.
Jane Riddell from Planned For Perfection
Most brides want to plan their wedding without the stress that can often be involved, they want assistance with the time consuming jobs, as well as sharing ideas, inspiration and industry knowledge. Just knowing that there is an experienced wedding planner alongside them, throughout the wedding planning process allows brides to enjoy the journey so much more.
Susan Parish – Eleganza Weddings
Apart from the budget and the venue, brides mostly want support with the later stages of planning and pulling everything together successfully.
Q1. What do brides most want help with?
Business Tips for Wedding Planners
Q2. Is budget management still a requirement with today’s bride?
Business Tips for Wedding Planners cont...
Jane Riddell from Planned For Perfection
Absolutely! Whatever a client's budget, it's imperative that we work within it and give clients a variety of choices to create their perfect day, within the budget given.
Cathrin D-Entremont from CD Weddings
Unless you have an endless budget, keeping a budget is vital. Nobody knows what a wedding really costs on the beginning. Planning a wedding can also go quickly sideways if you do not follow a spreadsheet. There is so much on offer today for a bride and groom to choose from that is can quickly become a financial disaster. Be aware of many hidden costs such as hens night, kitchen tea and so many little details to consider. When everything is written down on a spreadsheet will help to keep your priorities straight.
Joumana Tannous from Aghareed
Budget Management is not only a requirement these days it's is the first thing that brides discuss.
Kim Sayatovic, Belladeux Events
Absolutely. Many couples these days are paying for their weddings themselves. With this in mind they are much more budget conscious, preferring to spend budget money on the things that truly mean the most to them. For example a foodie would spend more on the catering tan the décor since food is more important, while a music lover would spend more on their band.
Lynn Easton from Easton Events
Yes. Even with the ultra luxury bride as the budget helps keep everyone on track.
Without doubt, my website.
Lisa Macale from Willowtree Creative
Social Media and of course networking is one of the more powerful yet cost effective marketing tools.
Joumana Tannous from Aghareed
Jane Riddell from Planned For Perfection
Without doubt, word of mouth! So many of our couples have either attended weddings that we have planned, or we have been recommended to them by past clients, venue managers, venue staff or other wedding industry suppliers.
Kim Sayatovic, Belladeux Events
Social media. Instagram and Facebook give me a free way to show potential clients what I can do via visual marketing. It’s one thing to describe a wedding or event design it’s another to just send them a link to your latest design on Instagram or Facebook.
Cathrin D-Entremont from CD Weddings
Social media and my website are the most important marketing tools for me. It does cost a lot of time to keep everything updated. Brides love seeing my work and often share with me in what they love for their own wedding and what they do not like to include. I have seen mothers of brides searching for vendors on social media or getting inspired.
Q3. What is your most cost effective marketing tool?
Q4 Which social media platforms do your brides most prefer?
Cathrin D-Entremont from CD Weddings
Well, if I go by the photos they show me in what they like for their wedding – Instagram and Pinterest for sure. It can quickly get confusing. Brides often like to choose all the things they love, but it often doesn’t match the theme or colours. It is then my job to guide them into the right direction.
Kim Sayatovic, Belladeux Events
Instagram and Pinterest. Pinterest tends to me more for the bride that wants to be heavily involved in the design or is looking for ways to save money by doing some of the décor themselves. Instagram is where more and more brides are going to determine which designer or coordinator to pick.
Joumana Tannous from Aghareed
Lynn Easton from Easton Events
Jane Riddell from Planned For Perfection
Facebook, Twitter, Instagram are all regularly used, but Pinterest is always a favourite with our brides, as you can create private boards to share ideas on.
Lisa Macale from Willowtree Creative
At the moment Instagram definitely seems to be a favourite for my brides. Pinterest is also still very popular for my brides for sourcing inspiration.
Susan Parish – Eleganza Weddings
Pinterest and Facebook
The images from this seventh section of the report were produced for the Trend Report by the following talented vendors:
Photography - www.rocksaltphotography.com
Styling - www.styleandbloom.co.uk
Floral Designer - www.pheasantbotanica.co.uk
Stationery - www.ohwondercalligraphy.com
Brides are using instagram in two major ways:
As a tool for inspiration. Their bridesmaids and friends will tag each other on Instagram images and say ‘what about something like this?! ’ and that’s being done for design aspects of weddings and the ever important dress hunt.
Honeymoons! Brides are learning about different places and coming up with short lists for their honeymoon via Instagram.
They are continuing to use Pinterest as the bookmarking tool that it was meant to be. They save things they like, save things to buy, and save inspirational images for their wedding styling. They’re also using Pinterest as a collaboration with their wedding vendors to make sure that the vision is disseminated across all aspects of the wedding.
Without fail, my most popular articles are those that include jaw-dropping dresses. These images tend to have the most pin-power and keep the brides coming back to those posts for years!
There are two ‘most popular’ kinds of styled shoot themes and neither of them are ‘themeatic’ so to speak. It’s more of a general vibe. The first is old world elegance, and it’s a style that’s been coming my way from Russia and now I’m publishing 1-2 of these a week and brides are eating them up. Think: tall ceilings, taper candles, elegant stemware, flowing fabrics, organic florals, and voluminous dresses.
The second most popular style of inspiration shoot is what I would call ‘boho chic’ - it’s more free-spirited than classic wedding styles but combines that boho spirit with chic detailing. For instance: an Ibiza beach wedding with bridesmaids in pantsuits, cactus centrepieces, and every guest has an all white dress code. It’s different, but still super chic!
It’s all about the imagery! Gorgeous images do well no matter what social platform they’re shared on and it keeps brides coming to the blog to see how to create what they’re seeing for their own weddings. This means: fantastic styling, creative ideas, and cleanly edited photography.
Wedding Blog Trends with Burnett's Boards
We find couples love to find inspiration across different accounts and share with friends - finding new brands and new ideas and being first in line for the latest thing. They also seem to love the connection and direct line to brands it provides.
Couples are creating their own personal Pinterest boards to refine their visions and share these with their bridesmaids, parents and vendors. It’s particularly become important for vendors too - with the creation of boards to share with couples to ensure everyone is on the same page.
Our readers are always a fan of real weddings - from the grand ballroom celebrations to the surprise backyard weddings and the barefoot beach celebrations! We also have a lot of readers on Polka Dot Honeymoons dreaming of their special once in a lifetime holiday!
Couples always love anything a little dramatic that allows them to dream. One of our most popular this year was very simple. A basement cellar with exposed brick wall and an industrial vibe was filled to the brim with simple pillar candles. It was something easy to recreate but so magnificent in the effect - something we see over and over again.
We are all about the feel good factor and share content which makes not only us as publishers feel good but also our readers - so with this we focus heavily on the stories.
Couples are loving outdoor receptions in Australia at the moment- think long tables, festoon lights and plenty of candles!
We’re also seeing a shakeup of reception styles - from formal sit down dinners, things are moving to cocktail receptions with a twist. Picnic baskets for guests to share, gorgeous lounge areas each with their own sweet carefully thought out vignettes.
And with new styles of receptions comes inventive catering! More and more of our couples are choosing to experiment with catering ideas like an oyster station, a paella station, enormous grazing tables, midnight snacks, favourite cocktails after midnight and of course - the popular food trucks that complement, not conflict with more traditional fare.
Wedding Blog Trends with Polka Dot Bride
We are seeing an increasing number of brides finding us and our suppliers via Instagram. Planning a wedding is a very visual experience so this platform is a like a visual feast for the eyes. It’s a great way to find out more about the supplier from a personal point of view, you can follow them over a time and really get to know more about what they do and how they work. It’s a great resource not only for finding suitable suppliers but also building a relationship and building a sense of trust between supplier and customer.
Pinterest is still our most popular platform and I can only see it to continue to increase as more and more inspiration is added. It differs from Instagram in that you can search for imagery by keywords, save images to boards and effectively curate your wedding which makes it much a more user friendly research source in comparison to Instagram. However we are seeing an increase in the number of people that are pinning directly from Instagram so I do see the two platforms working together to increase reach in the future.
DIY’s are still our most popular form of content, free printables are particularly popular with our readers, more recently we created a range of hen party games, (view here & here) which have been our most popular printables yet. We also had a lot of fun creating these free printable Snapchat Photobooth props which our readers have loved. (view here)
Tropical inspired shoots have been super popular for us this year and Mexican inspired shoots continue to be really popular too even as we head into the colder months.
We tend to see a higher level of engagement on our Instagram, this is where brides are most likely to leave comment or tag friends although we still see comments coming through on the blog too.
Wedding Blog Trends with Bespoke Bride
Brides use Instagram regularly as a source of inspiration and to find vendors. I don’t see that slowing down any time soon, but I do see vendors having to adapt the way they post as Instagram rolls out more changes.
Just like Instagram, brides are still using Pinterest to form mood boards for their wedding. In my opinion, it’s still one of the top social media platforms brides use for their weddings, but Pinterest are not the only platform to offer this type of mood board format anymore.
I can only really speak for my own website www.brideclubme.com, but our most hit features are Real weddings, by far! Brides love seeing how other couples planned their day. The décor/inspiration features we run always get a lot of love too, as well as our vendor interviews.
Over the past few years, I’d say rustic and vintage has been the most popular choices, however, I really do hope to see more diversity and uniqueness in 2017. 2016 saw a lot of modern, industrial type shoots, which I personally liked. At Bride Club ME, we like to think outside the box and have conducted styled shoots such as ‘Gothic Romance’ and a ‘Frida Carlo’ inspired bold and super colourful shoot, both in Dubai.
In terms of marketing, meeting our readers direct at events works well and having a strong social media strategy is key. We are also exploring video content at the moment, which is getting a good reaction.
Fashion wise, I see designs becoming a lot bolder and more creative, I think we will be seeing some interesting veils and head pieces in 2017, suspended signs will be big in 2017, stationery will still play a huge part in weddings, but I do see calligraphy style signs becoming more and more popular for table numbers, name cards, etc. Every year, the way food is presented at weddings is becoming more and more creative, I only see this as a continuing focus.
Wedding Blog Trends with Bride Club Me
Wedding Blog Trends with Brides Up North
Our Instagram account is currently our fastest growing social media platform, currently standing at 18.7K +, with hundreds of new brides and industry professionals joining us weekly. In today’s visual and digital world, Instagram gives brides quick and easy access to inspiration for their big day, on everything from the dress to the décor, and puts them in direct contact with experts in the field who can bring the images to life and cater for their big day. Essentially, by finding what they like and following those who have posted the images, brides are building up a ‘little white book’ for their wedding planning journey, whilst linking to inspiration both locally and around the world.
Pinterest is an invaluable tool to brides, enabling them to avoid the process of manually cutting up magazines to form wedding mood boards, and instead piecing them together in their very own online gallery. Again quick and easy to access, what appears to be a never-ending catalogue of images helps brides to build up the ideal picture of what they would like their wedding day to look like. They tend to create individual boards for differing elements, such as the dress, theme, colour scheme, cake and bridal hair styles.
The most popular pins currently on our boards are of flowers, which may well be because many brides don’t know the names of the flowers that they would want for their wedding but they do know what they would like them to look like. As with other boards, a bride can show her ‘flower board’ to her chosen supplier who can then use those images to design fitting bouquets, button holes and decorative arrangements. All in all it’s a neat and effective way for brides to document and present their wedding day desires.
Our real weddings are among the most read articles on the blog. We believe this is because brides find these articles both inspiring and informative, with 50 plus images of the couple’s day shared, as well as direct links to the suppliers that they used so readers can then find and use those professionals for their own wedding easily. Bride-to-be readers can also relate to the bride that is being featured and this makes the wedding appear more achievable to others, viewing it with a “if they did that, so could we” type of attitude.
Wedding Blog Trends with Brides Up North Cont...
Also, seeing real brides of all ages and varying figures wearing wedding dresses can help a reader picture what type of dress would suit them, rather than just seeing designs worn by one-size models. Other popular posts on the blog include trend pieces on elements such as themes or dresses, and also featured supplier posts, which showcase the services, products and designs of professionals within the industry, who are based locally to our readers.
We’ve noticed a rise in styled shoots centred around ethereal themes, such as ‘A Midsummer Night’s Dream’. Such shoots tend to take place in outside locations using natural backdrops, such as gardens, fields or woodland. The flowers in these style of shoots tend to be one of the main focal points to work with the natural setting, with relaxed and unstructured bouquets taking centre stage. The bridal styling also tends to be more ‘undone’ with soft, loose hair dos, subtle makeup and boho style dresses and accessories.
The overall look is very dreamlike and romantic and can be particularly inspiring to brides planning outdoor weddings, which we have seen rise in recent years due to the rules on where you can marry being relaxed. While these ethereal shoots are popular at the present time, we do get styled shoot submissions covering a broad range of themes as often suppliers like to use these exercises to present more unusual ideas to brides and really push their creative boundaries. Examples include stripped-back urban celebrations and retro-inspired big days.
Our brides make good use of our online ‘Suppliers We Love’ Directory and the majority of brides that attend our branded Brides Up North Luxury Wedding Fairs find out about them via the blog. We like to think that we provide both a ‘real life’ offline and online offering through Brides Up North, and often see our suppliers featured in subsequent reader submissions. Our readers also enjoy interacting with us when we share articles from the blog via our social network channels (we’ve just picked up a Wedding Blog Award for ‘Best Social Media 2016’ from Wedding Magazine) and give them the opportunity to react, tell us what they like most and give their opinion.
Digital versus Print with Ultimate Wedding Magazine
Our magazine is completely free and is still the world's only interactive wedding magazine. We made the transition from print to digital almost 3 years ago as the huge decline in print sales meant we had to reach our readers in a way that was unique and compelling. With 80% of couples sourcing their wedding inspiration online it was an easy decision for us. App based and completely free to download, our readers can keep up to date with the latest trends and inspiration at no cost to themselves.
Other major factors being we knew that people were spending 15-20 minutes per day reading print as opposed to 3 1/2 hours a day on their phones. We knew that was where we had to be and with the added bonus of being interactive there is no downtime for our readers. They simply tap to see a video, buy a product and talk to the contributor.
In addition to the magazine we have a great blog following and our web readers love reading the magazine too. We use our blog for daily content, news etc so our readers know our magazine is not a duplicate copy of blog, the features are different.
We are data mad here and monitor each article whether it be online or in our magazine. We know how many reads each feature gets so can help our contributors tailor their marketing/approach to couples. This is great news for us as we are confident we are consistently delivering articles that our readers want to read and not just skim over.
The most popular features are real weddings, honeymoons, 'How Tos', fashion, Q&As and competitions.
Our readers love gift cards that can be spent nationally, lingerie, hampers, weekend breaks and jewellery.
The trend is that the younger couples (25-34) are doing more DIY and being more adventurous with their colours, styles and venues. For the second highest demographic (45-54) we are seeing a rise in the cost per guest but less invitees so they are affording more intimate but elaborate days.
Ceci New York
Eddie Zaratsian Lifestyle & Design
jesGORDON / properFUN!
Kristin Banta Events
Brooke Keegan Special Events
Meet the Contributors of the Wedding Trend Report 2017
Chancey Charm Weddings
Brit Bertino Event Design
Brides Up North
Jessie Thomson Weddings & Events
Planned For Perfection
Ms Polka Dot
Polka Dot Bride
Pamella Dunn Luxury Weddings
The Party Goddess
Flowers By Cina
Cocoon Events Management Group
Getting Married in Italy
Avenue 42 Studio Style
Mennat Al Hammami
Wedding Planners Italy
Amy Parfett & Melany Marshman
The Wedding Zone
Simon Nickell Design
Emily & Jessica
Coco Wedding Venues
The Gay Wedding Institute
Cathrin D'Entremont Weddings
Rachell Angeles Buckley
Mix & Twist
Kristina Gasperas Makeup Artist
Matt & Tracy Warren
The Little Wedding Helper
Scarlett Entertainment & Events
Elizabeth Marsh Floral Design
Elizabeth's Cake Emporium
Fantasy Sound Event Services
Goose and Berry
Ultimate Wedding Magazine
Mike B Photography
Destination Weddings Travel Group
Australian Wedding Academy
Dream Weddings Riviera Maya
Australian Wedding Academy
UK Wedding Academy
UK Wedding Academy
Zeina Abou Jamra
Arabian Wedding Academy
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