Message From the President, Upcoming Event Calendar, New Member Welcome, Notes From the Golf Desk, and More!
IN THIS ISSUE
Board of Directors
Message From the President 03
The Front Office 04
Notes from the Golf Desk 05
Monday Golf Pilot Program 06
Turf Talk 07
Food and Beverage 08
Member News 09
New Member Introduction 10
Upcoming Events/Calendar 11
Strategic Plan Summary 13
The 2019 Golf Season is upon us! I am so excited to write this opening column for our reinstated newsletter and welcome everyone to what will prove to be a fabulous year at SGCC.
Over the long, cold winter, your Board of Directors was hard at work creating a strategic plan aimed at recruiting, engaging and retaining membership; maintaining our beautiful course; exceeding service expectations; and sustaining club operations. This plan includes objectives, strategies and action steps (137 steps total) which were created with input from staff and day-to-day feedback from the membership. This newsletter is an example of just one action step.
The number one goal of your Board is long-term sustainability. The Board and staff are using a common action plan as a framework to meet our overarching goal. We have created a summary of the plan with benchmarks to communicate to the membership of where we are in implementing specific action items. We will be sharing an updated summary quarterly. Your first update can be found on the last page of this newsletter.
As you will see, memberships satisfaction is a reoccurring benchmark of success. We will reinstate a member satisfaction survey in October and your input will be included in measuring progress. Speaking of the survey, our prioritization survey was recently completed and bunker renovation was the number one priority identified by the membership. Our 2019 budget allowed for some renovations, but will not cover all bunkers. Please look for these improvements to be made over the next several years.
Well, I exceeded my 250-word limit by Conor so I better wrap this up! I could go on and on about the strategies we are implementing, but you know what they say, actions speak louder than words and I hope you all see the results.
Message From the President
Director of Golf
Asst. Golf Pro
Director of Maintenance
Interested in joining?
Contact us at:
Somersett Golf & Country Club
2019 Championship Trail
Reno, NV 89523
John Sande IV
April 6th - SLGA Breakfast & General Meeting
April 27th - SMGA Scramble
May 4th - SLGA Pink Ball
May 18th - SMGA Yellow Ball
May 23rd - Thirsty Thursday
Every Wednesday - Mens Mixer, 10am Shotgun
Every Thursday - SLGA 9am shotgun
See Golf Shop for more details
Holes in One
March 16th, 2019
The Front Office
Welcome to the 2019 Season. Spring is officially here. We have been patiently waiting as Mother Nature selfishly took the golf course away from us. Needless to say, there is excitement to get out on the golf course. It may not be time to put away the skis but it is certainly time to dust off your golf clubs. Our new Short Game Arena has been a tremendous success with daily usage of up to 20 Members, as well as both the UNR Men’s and Women’s Teams, during the course closures . It is a great shared asset for all of us to enjoy.
New faces in the golf shop. Corey and Brandy continue with us as we welcome new golf professionals Rob Dugan and Jeff Cotner. Rob is a PGA Member and will join us full time. Rob most notably served as the Head Golf Professional for 6 years at Presidio Golf Club in San Francisco. Jeff will join us seasonally April through October and worked at Gray’s Crossing last season. We all look forward to ensuring your time at the club is just plain awesome!
Both the SLGA and the SMGA are prepping for a great 2019. Presidents Ann Andrews and Curtis Chan encourage all of you to get involved with the associations. They have worked hard to ensure event calendars are full of fun, camaraderie, and competition. The official opening events are right around the corner in the first half of May – you may sign up 30 days prior for both the Pink Ball and the Yellow Ball.
New to the calendar this year will be two Coed Guest Days held in June and September. They will be held at 1PM on a Saturday with dinner and awards following golf. The field will be flighted with a men’s division, women’s division and a mixed division and a couple’s division. Thank you to Sheila Baez for this great idea – I hope you can save the dates and participate in what will be two fun days showcasing your club to your guests.
Save the dates for our premier events: 2019 Margaritaville – Ladies Invitational July 12 - 13 and the 2019 Comstock Cup – Men’s Invitational July 25-27.
Our Junior Golf season commences in late April with the kickoff ice cream social and registration April 14th. We will once again offer Lil’ People Golf for those under 7, Junior Golf ages 7-12 and Teen Golf ages 12-17. We are proud of our junior golf program and encourage your juniors to participate in the game of a lifetime.
Our first club fitting days are May 3 with Cobra and May 5 with Titleist. Both companies are receiving rave reviews of their new metals (F9 and TS2, TS3) as well as their irons, wedges, and putters. Start the season out with custom fitted equipment from two of the best companies in golf.
There is still time to take advantage of the Titleist Loyalty Golf Ball Program – Buy 3 dozen ProV1, ProV1X or AVX and receive 1 dozen free. You may personalize the golf balls with up to 17 characters in up to three lines with five color choices. You may also select your play #. Stock up for a great season with the #1 ball in golf.
We like you to shop with us for all of your golf and accessory needs. We will continue to offer the best pricing on quality apparel with 20% off retail pricing for members. Equipment will be priced at Minimum Advertised Pricing and will be tax inclusive. If you do not see a brand you like please ask – we have accounts with nearly all major companies. Keep your dollars working here at your club.
Tired of lugging your clubs? We still have a few spots available in club storage. Allow us to take care of your clubs and have you set upon arrival to the course. The yearly cost is $120 per bag.
Congrats to Kay O’Brien who after her first Hole in One last October followed it up March 16 with her second. Lucky Kay was in the Hole in One Program with both aces landing her just about a thousand dollars credit book each. Make sure you are signed up in the Hole in One program for 2019. Everyone who was signed up in 2018 is automatically rolled over to the new year.
Finally, I want to reiterate that we WILL be adopting the USGA’s new local rule for Out of Bounds and Lost Ball here at Somersett. The Local rule will provide an additional option for relief. Under a penalty of two strokes, you will be allowed to drop a ball two club lengths into the fairway equal distance to where the ball last crossed the boundary OR was lost. See next page for more details.
Notes From the Golf Desk
I think the best way to describe the winter we had is a simple “wow”. Hopefully those of you that ski have been able to take advantage of all the snow and those that don’t have found other good ways to occupy your time. It certainly posed a few challenges for us around the Club both on and off the course, so I for one am happy to have some dry weather again and look forward to seeing everything start to bloom and come back to life this Spring.
As some of you may have heard, we will be testing out Monday play this season. We will be running this pilot program from May 6th through October 28th and the full details can be found on page 6 of this newsletter. We hope that this will be a nice benefit to our members and be a good source of revenue for the Club. At the end of the season, we will do an analysis of how the program worked out from both a membership and financial standpoint to decide if we will continue next season.
We have brought on some great new staff here that you may have seen around the Club to start the season including Conor Cruz who will be taking on Marketing & Membership Sales. One of his first tasks here has been this very newsletter – it has been roughly 4 years since the Club last had one – and you can expect to see one on a bi-monthly basis going forward. I am very pleased with how the first issue came out and feel it is going to be a great source of information for all our members. We sincerely hope you enjoy this inaugural issue and we welcome any feedback.
On a more personal note, I first started here 3 years ago today, and it has been a very exciting and, at times challenging 3 years. We have seen many changes over that time; most notably the move into our new Clubhouse, tremendous growth, change, and improvement in our F&B operation, restructuring of our golf memberships, growing our Equity member numbers from 239 to a peak of 312, and getting back to charging an initiation fee after many years without. Through everything, it has been a pleasure getting to know all of our members and staff old and new. Here’s looking forward to more great years ahead.
Stuart Smith, PGA
Director of Golf
Monday Golf Pilot Program
The initial pilot program will run from May 6, 2019 – October 28, 2019. Below are the full details.
USGA's New Local Rule
10am will be the earliest available tee time. Carts will need to be in by 5pm.
The golf shop will open at 9am and will close in accordance with the day’s activities but will not close prior to 5pm.
There will be limited outside services and course marshals which will be dependent on number of players on the tee sheet for the day.
For the two Monday holidays in 2019 (Memorial Day and Labor Day), we will open as a regular day with normal operating hours. The following Tuesday will be the delayed start day with tee times not available until 10am.
Please keep in mind that there is always the possibility that the course will be fully or partially closed to member play on a particular Monday for outside events or for maintenance needs. The Golf Shop will keep members informed of any changes to usual play through Clubster.
The driving range will be open from 9am–5pm and will be off mats only. Residents will be allowed to utilize the driving range during this time. The range will not open until 9am on Tuesdays as well to allow for work to be completed by the maintenance crew.
The Chipping Area, Putting Green, and Short Game Arena will open at 9am. There may be days that regular maintenance practices will delay the opening. Practice facilities will remain open until dark.
Food & Beverage
The Grille will be open from 9am to 6pm and there will be no dinner service.
Seating will be limited to the members lounge and bar lounge areas. There will be no service in the dining room or conference rooms.
We will only have the breakfast, lunch, and appetizer menus available. No dinner menu.
Happy Golf Season! The golf course is in great condition for the first week of spring and 2019 looks to be an exciting year. The beginning of the calendar year brought copious amounts of precipitation in the Sierras, valleys, and here in the foothills. The insulation from the snowpack really helps the turfgrass stay moist during dormancy helping prevent against desiccation. We did get a small amount of Snow Mold on the greens and a larger amount in the fairways. The Vole damage was increased this year with the snow totals, primarily contained to the rough and perimeter areas. Considering how much rain and snow we received all the turf is in good shape. The cooperation of all our members and guests obeying the cart path only rule has again been a big help preventing against turf lost in the fairways and rough.
We are finishing up two drainage projects this week, one being the left side of the driving range and the other on #1 fairway bunker. Drainage projects are never-ending, and it helps improve the turf quality. Next, we begin our spring aerification practices on the greens and tees. Once those are complete we begin our verti-cutting and sweeping of the fairways. Later in the spring months we will perform solid tine aerification on the fairways. Once those are completed we shift our attention to the sand bunkers. Starting with the greenside bunkers we clean, move, add and compact the sand. We are also continuing with our Poa Annua control on all the putting surfaces. Poa is a weed and can cause the golf ball to bounce and roll off line in a split second. We do this by using plant growth regulators (PGR’s) along with light and infrequent topdressing applications throughout the growing season.
90 degrees off the cart path will begin sometime in mid-April depending on weather, along with hitting off the turf at the driving range. I would like to see an increase in ball mark repair once you walk onto the putting surface; remember, repair yours plus at least one more! Once again, we look forward to providing you the best-conditioned golf course in Reno for the upcoming 2019 season! Here’s to good weather, great golf, and to everyone assisting in maintaining of our golf course.
Somersett Chocolate Martini
Similar to our Wine Dinners, but with Beer! We are excited to present a five-course meal, each paired with a delicious beer produced by Sierra Nevada Brewing Co. from Chico, CA. Bryan Rosario, the Area Sales Manager for Sierra Nevada Brewing, will be here to present his delicious, award-winning beers and to team up with our very own Chef Marcos and team to create an unforgettable meal. Space will be limited so sign up quickly!
Updates From The Grille
Marketing & Membership Sales
After a great holiday season and past few months since then, the staff and I here at The Grille are just as ready for this year’s golf season as all of you. Remember, with busy golf comes a busy restaurant. We will be striving to impress you all with our popular member events as well as some new and delicious upcoming events such as the Masters Dinner on April 13th. Don’t forget to continually check out the Clubster Calendar to find out more about our events like the Easter Brunch, Mother’s Day Brunch, Beer/Wine Dinners, Member Appreciation BBQ, and many more. And of course, we will continue to host our monthly dinners such as Prime Rib Night, Burger Night, and Wine Night. If you have yet to attend one or more of these, we strongly encourage it and always appreciate reservations!
We hope you are all enjoying our new menu released back in February. So far, the new items have been a big hit. We are very proud of our breakfast, lunch, and dinner offerings, but are always open to critiques. Feel free to share with me your thoughts pertaining to the food & beverage operations. In the end, we hope to please as many people as possible with our food and service.
On behalf of my staff I would like to thank the entire membership, and we look forward to another fun and successful season!
Swirl Chocolate Syrup around the inside of a frozen Martini glass - set aside
In shaker with ice, pour:
1oz Ciroc French Vanilla Vodka
1oz Godiva Chocolate Liqueur
3 tbsp whipped cream
Shake, strain into prepared glass, and enjoy!
I would like to begin my section by introducing myself. My name is Conor Cruz, a marketing and sociology student at the University of Nevada, Reno. I graduate this May and have been given this amazing chance to begin my career at Somersett Golf & Country Club. I have enjoyed meeting many of you, but for those I have yet to meet, please feel free to stop by my office anytime!
On to membership news, in my first couple weeks here, the most frequent question I've been asked is "How many members are we at?" This showed me how much our members really care about growing our membership and expanding our club. Last year, we posted our highest number of equity members at 312 and finished the year at 293. Since the beginning of 2019, we have added 4 new equity members and look to finish 2019 with at least 300 equity members.
In the past, our best source for new members has been referrals from current members. We are continuing our referral program from last year, so be sure to reach out to any friends, neighbors, and colleagues who may be interested in joining our club and claim your $250 gift card. Last year, we paid out $6,000 in gift cards for referrals, so please don't hesitate in giving out my information to anyone that might be interested.
Finally, I want to bring our new membership option to your attention. People may not be fully aware we have begun offering a three-month trial membership, that allows people the opportunity to see what this club is truly about before joining.
Thank you again for the warm welcome, I look forward to working with all of you!
Welcome Our New Equity Members
Todd and Elly Rich
Rick and Patricia Hutchinson
*See Clubster for more event details
Chris and Victoria Nilson
Mitch and Michelle Bradley
Tee Times: 8:30am
Golf Shop and Range: 8am - 6pm
Hours of Operation:
Marketing & Membership Sales
Conor is finishing up his marketing and sociology degree at UNR graduating this May.
Rob Dugan, PGA
Rob was most recently the head golf professional at Presidio Golf Club in San Fransico, California
Weekdays: 8am - 8pm
Weekdays: 7:30am - 8pm
Tee Times: 8am, 7:30 on Weekends
Golf Shop and Range: 7:30am - 6pm, 7am - 6pm on Weekends