A work-related social media activity that is either school-based (e.g., a principal establishing a Facebook page for his/her school or a teacher establishing an educational blog to serve a legitimate educational purpose for his/her class), or non-school-based (e.g., Communications office establishing a Facebook page to facilitate the district communication).
© ABC Inc.
personal social media
Social Medial Guidelines for Employees
Why is the District issuing guidance regarding social media?
Social media is defined as any form of online publication or presence that allows interactive communication or connection, including, but not limited to, social networks, blogs, internet websites, internet forums, chats, wikis or micro-blogging.
Social media technology offers many educational benefits. The District is providing guidance on recommended practices for employees to take advantage of this technology in a manner that encourages professionalism, responsibility, safety and awareness.
Separate Professional and Personal
Use different email accounts to register for professional and personal social media accounts.
Use your district email for district related accounts.
Use your personal email for any personal accounts.
Don't mix the two.
Employees Using Professional Social Media Sites Must:
Apply the same standards of conduct expected in District professional settings or classrooms to professional social media sites.
Respect professional boundaries as outlined in the professional code of conduct for public school employees.
Be in compliance with existing District policies and applicable federal and state laws, including, but not limited to, prohibitions on the disclosure of confidential information and prohibitions on the use of harassing, obscene, discriminatory, defamatory or threatening language;
Not post individually identifiable student information on professional social media sites, including individual student photographs, without the consent of the students’ parents; and
Monitor the actions of students who participate in professional social media sites and activities to comply with all applicable district, state and federal policies.
Marysville School District
Non work-related social media activity (e.g., a principal establishing a Facebook page or a Twitter account for his/her own personal use).
Exercise caution and common sense when using personal social media sites:
Use privacy settings to control access to your personal social media sites.
Understand private communication published on the internet can easily become public.
Personal social media use, including off-hours use, has the potential to result in disruption at school and/or the workplace, and can be in violation of District policies and federal and/or state law;
Posting personally identifiable student information or confidential information via personal social media sites is illegal.
Do not use district or school logos or resources on your personal sites.
What is social media?
Professional social media
Using Personal Social Media
Apply the same standards of conduct expected in District professional settings or classrooms.
Respect professional boundaries with students.
Comply with existing District policies and applicable federal and state laws.
Do not disclose confidential information.
Prohibit the use of harassing, obscene, discriminatory,
defamatory or threatening language.
Do not post individually identifiable student information,
including photographs, without the consent of the parents.
Monitor the actions of students who participate in school
sponsored social media sites.
Reference Board Policy 2026
In order to maintain a professional and appropriate relationship with students, District employees should not communicate with students who are currently enrolled in District schools on personal social media sites.
Employees should consider the intended audience for the site and consider the level of privacy assigned to the site, specifically, whether the site should be a private network (for example, it is limited to a particular class or particular grade within a school) or a public network (for example, anyone within the school or a larger group within the District community can participate).
Using Social Media in MSD
Professional social media Should
Address reasonable instructional, educational, communication or extra-curricular program matters;
Obtain supervisor’s approval
Grant the supervisor or designee admin rights
Include obvious language on the site identifying it as a professional social media site.
Notify parents about social media activities their children will be invited to participate in prior to launch, and respond to concerns.
Report professional social media account use to your supervisor.
This provision is subject to the following exceptions if an emergency situation requires such communication, in which case the District employee should notify his/her supervisor of the contact as soon as reasonably possible.