A Concep-Trategic Creative Copywriter (Arabic/English) CV & Portfolio
Resume | About | Portfolio
Mahmoud Morsy
+965 60070494
TV & RADIO
WORK EXPERIENCE: Senior Creative Copywriter Raad Afyouni - Since March 2 013 Handling the entire process of a creative brief, either alone or with the team. Market Research & Analysis Concept & Copy generation/development, whether for TV, Radio, Print or Digital channels. Website Copy & Content development Crafting Arabic/English Press Releases. Themes and concepts for events and activations.
Portfolio
Mahmoud Morsy Senior Creative Copywriter (Arabic/English)
Clients per sector: Banking: KFH - AUB - Boubyan – Warba - Burgan Telecom: Zain – VIVA Automotives: MG – BMW – Nissan – Infiniti - Renault Retail: Exide Batteries – Liqui Mollie – Goodnight – CROCS – Ali Abdulwahab Frnitures – ABC – Dunlop & Maxis –Sultan Center -Harry Winston - Chopard Dining: Fat Burger – Katsuya – MR. Greek – Life With Cacao Constructions: Symphony Mall – Jenan Amman – ALECO – El Mundo – The Promenade Mall NGO’s : KFAS – NTEC Mobile Applications: Albumi - Wasalny Governmental: Water & Electricity Ministry– Ministry of Health – Al-Awqaf Ministry – Capital Market
Egyptian, since 17-09-1984
mod.morsy@gmail.com
BA of History - Cairo University Certifications: WRITING FOR WEB from GYMNASIUM Inbound Marketing from Hubspot
TV & Radio Ads Jingles Creative Thinking Benchmarking Research Content Writing Concept Generation Creative Writing Public Relations Customer Service, Advertising, Editing, Press Releases, Proof Reading Marketing Comms SEO Copywriting Content Strategy Inbound Marketing,
Mission: Matchmaking between brands and consumers by Concep-Trategic communications
Egyptian Bilingual Football Fanatic Recently Married Smoker
MAHMOUD Morsy Creative Copywriter
- Warming up before kicking off a professional copywriting career, Mahmoud started freelancing Arabic & English press releases. - In early 2013, he moved to Kuwait to join RaadAfyouni as a junior copywriter. 19 months of progress was all he needed to earn the senior role. Mixing creative conceptualization with audience-oriented copy, he strives to supply clients with a bulls-eye class of communications across every communication channel.
Imagine you have just unfolded a gift from IKEA, only to discover that the assembly manual was missing. Questions erupt through your mind, wondering how to connect the pieces, and more importantly, for what purpose? Quite frustrating, right? For Mahmoud, copywriting was his world’s assembly manual; the optimal way to build a career he loved by connecting his experiences, interests, and passions. Being socially active among diverse classes and groups, a reader in sociology and psychology, and an amateur songwriter, practicing self-taught marketing communications’ principals effectively was a thrilling challenge.
A diverse industrial background obtained at top market leaders is a valuable asset and potential
Receptionist / Senior Groups Coordinator June.2004/May.2006
Text
Travel Coordinator NoV.2006/Nov.2008
"Maybe I don't hold a relevant 4-years college major... But it took me only 3 years of self-taught practice to give a university lecturelecture on copywriting ."
"As a curious consumer and researcher, I learned the triggers for the groups I belong to. Yet, I believe that a copywriter must explore and experience every consumer group's perception."
TV & Radio
Why Copywriting ?
Back Office Support /Sales & Customer Service NoV.2006/Nov.2008
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Facilities Management | Symphony Mall`
This had to come first. The kick off. The first agency morning, first brief, and finally the first approval, when you decide "this is what i wanna do for life". ... do you still remember how it felt ?
B2B Inauguration Campaign
Reliability & Durability
Unprecedented idle time
Product Activation Campaign - Print & Digital Concept & Copy Each visual promotes a specific USP.
Global historical legacy
Retail | Exide Car Batteries
Product Activation Campaign - Print & Digital Concept & Copy
Retail | Liqui Moli Lubricats
Ramadan Promotional Campaign
Print & Digital
Retail | Ali Abdulwahab Furnitures
Host This Ramadan's Stars At Your House Exclusively with Ali Abdulwahab Inspired from the glamorous.TV shows and series , which have become Ramadan's most significant feature of Ramadan in the Arab world..
Product Promotion - Digital
National Days' Celebrations -Digital Product Promotion
Real Estate Development | Jenan
Radio Commercial Concept + Script
TV Commercial Concept + Script
Jenan Amman Complex (Jordan)
Breast Cancer National Campaign: Concept & copy + Daily cancer related tips on social media
Government | Kuwait Health Ministry
Bills' Collector Service Announcement
Government | Kuwait Water & Electricity
Full concept and copy development for two TVC's
National Awareness Campaign Concept & Copy
Retail | Crocs
Mother's Day Promotional Campaign - Digital
Banking | Kuwait Finance House
World Diabetes Day -Awareness Campaigns
Print
Digital
Products Naming:
Products & Services Promotion Campaigns
Saving Accounts
Financing Programs
Deposit Accounts Activation Campaigns Print & Digital
1 -The fruitiest Fruit Juice T.V Commercial's plot: Fruits can't just disappear, they must have moved somewhere else. The fruitology expert analyzes a raw footage that reveals the secret of their exodus to ABC new packages.
2 - The New ABC ... Congested with Fruits T.V Commercial's plot: The heavily packed fruits can't wait for you to drink and give them a room to breathe
Full Brochures Print Radio - Fastrack Kids - Genius Brain
The Promenade Mall Inauguration Campaign
Mahmoud Morsy - Print
In solidarity with Lebanon's uprising Social Media Concept generation
Content Writing - Website & Blog www.raadafyouni.com
Dining | Katsyua
Concept & Copy Digital
Brand Positioning Campaign
Aircraft Leasing Services | ALAFCOO
MNRT Concept & Copy
Reveal
Teaser
Constructionss | ACICO
Oil & Gas Executive Management Trainings
National Executives Development Program @ UC Berkley
Fastrack Kids